News

Stay up to date with all of Médiamétrie’s latest news in one place.
Thought leadership initiatives, event participation, published studies and reports, and other key highlights: this page gathers the updates that mark the life of the company and its ecosystem.

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News
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Colloque NPA

Yannick Carriou participated in the "Révolution numérique Acte II" event organized by NPA Conseil

On October 2, 2026, Yannick Carriou, Chairman and CEO of Médiamétrie, spoke at the roundtable discussion “ Data, Measurement...
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Estelle Duval

La lettre M #4 - A Mission to Build Lasting Trust

Médiamétrie Becomes a Mission-Driven Company.
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Visuel sortie Médiamat Mensuel

Smart TV Barometer, 1st Half of 2026: Understanding New Usage Patterns to Better Anticipate Market Trends

Smart TVs have become a must-have in French households. With more than 9 out of 10 households owning one, access to video content...
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Médiamétrie launches its new website

More accessible, more intuitive, more useful: Médiamétrie’s new website has been designed to make audience data easier to access...
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Jacques Deregnaucourt

La Lettre M #3 - Médiamétrie’s Customer Support in the Face of Transformational Change.

Jacques Deregnaucourt’s Editorial.
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Social Media Observatory 2026: Usage, Trends and Behaviors of the French Population

Which social networks will dominate in 2026? What content truly performs? Discover the key trends, the impact of AI, and the role...
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FORME

Assises de la Radio: Radio audiences and news remain central to daily life in France

At a time when news sources are multiplying and listening habits are changing rapidly, radio is reaffirming its unique place in...
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Yannick Carriou

The Media Sector's Concerns Regarding the New Provisions of the Digital Omnibus

Ahead of the Telecommunications Council meeting held on June 9, 2026, The Audience Measurement Coalition—including Médiamétrie...
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Will We Still Conduct Surveys and Audience Measurement in 2030? Collecting Data When Everything Stands in the Way

By Yannick Carriou, President and CEO of Médiamétrie 14 th Francophone Symposium on Surveys, May 19–22, 2026, Vannes
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Aurelie VANHEUWERZYN

Médiamétrie Takes Center Stage in the Debate on Polls at the 2026 International Francophone Symposium

Polls, data science, audience measurement: Médiamétrie at the 2026 International Francophone Conference
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Aurelie VANHEUWERZYN

ENSAI: Aurélie Vanheuverzwyn on Women’s Place in the Data Industry

A Thought-Provoking Roundtable on Career Paths, Challenges, and Gender Diversity in Data and Statistics Professions
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Julien ROSANVALLON

La Lettre M #2 - Discover Julien Rosanvallon’s Editorial

Médiamétrie’s Newsletter Exploring the Key Challenges of Data and Measurement.
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Udecam

Yannick Carriou at the UDECAM Meetings

Discover the opinion piece by Yannick Carriou on the challenges of trust, the central theme of the upcoming edition of the...
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Social Media Observatory

Exploring the Social Media Trends Transforming How People Connect, Consume Content, and Shop.
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Yannick Carriou

Yannick Carriou Introduces the First Edition of La Lettre M

Médiamétrie’s Newsletter Exploring the Key Challenges of Data and Measurement
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Aurelie VANHEUWERZYN

Aurélie Vanheuverzwyn at the SHIFT AI Annual Conference

SHIFT AI Annual Conference

Upcoming agenda

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EGTA - Marketing & Sales Meeting

The EGTA - Marketing & Sales Meeting will be held on October 7 and 8, 2026, in Amsterdam, the Netherlands.

This event will bring together marketing and sales directors, as well as managers of advanced advertising solutions from TV and audio advertising networks, to share best practices and discuss market trends. Discussions will focus in particular on pricing strategies, data management, and innovations in advertising sales.

Two days dedicated to sharing expertise and insights to better understand the industry’s transformations and identify new growth opportunities.
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Connected TV Paris Summit

The Connected TV Paris Summit will take place on October 14 at 8:30 a.m. at the Grand Rex.

Now in its third year, this event will bring together key players in the CTV ecosystem to explore market trends, strategies from ad networks and brands, innovations in distribution, and the latest technological advancements. A morning of discussion, inspiration, and networking to help professionals from television, platforms, agencies, and advertisers tackle the challenges of audience attention and fragmentation.
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ASI International Radio, Audio, Television, and Video Conferences

ASI International Radio & Audio and Television & Video Conferences will be held November 4–6, 2026, in Venice, Italy, at the Hilton Molino Stucky Venice Hotel.

This international event will bring together professionals from the radio, audio, television, and video industries to discuss developments and challenges facing the sector. The three-day event will be dedicated to sharing expertise, networking, and exploring the trends shaping the future of audiovisual media.
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The Future of Cookieless

"Future of Cookieless" will bring together adtech and digital marketing professionals on November 5 to discuss the challenges of addressability in a rapidly evolving advertising environment.

As cookieless environments play an increasingly important role in media strategies, the event will provide an opportunity to take stock of available alternatives and emerging market practices.

The program includes interviews, case studies, and panel discussions focused on contextual targeting, data collaboration, advertising identifiers, and solutions that combine performance, high-quality targeting, and effective campaign measurement.
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The Future of Media Paris

The Future of Media Paris will take place on November 17 at 8:30 a.m. at the Pathé Palace.

For its first edition in Paris, this event will bring together professionals from the media, communications, and advertising industries to explore the major transformations reshaping the sector. Inspired by the leading London event, it will focus on omnichannel and cross-media strategies through discussions, studies, real-world case studies, roundtables, and workshops. Retail media, audio, DOOH, video, social media, and publishing will be at the heart of the discussions during a day dedicated to inspiration, sharing expertise, and developing new networking opportunities.
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The SNRL National Convention

The National Congress of the SNRL (National Union of Independent Radio Stations) will be held from November 17 to 19, 2026, at the Villeurbanne Cultural and Community Center. 

Under the theme “Trust: inform, educate, share,” this year’s event will bring together community radio stations from across France to discuss the sector’s major challenges: local news, media literacy, youth, new uses, artificial intelligence, DAB+ DAB+ Digital Audio Broadcasting is a digital radio broadcasting standard. It allows you to listen to the radio from a compatible device. DAB+ radio allows you to broadcast programme-related information such as text, images and other data. Find out more , and the future of community radio funding. An unmissable event to share experiences and build the future of community radio together.


Guy DETROUSSELLE, Director of Business Development, will speak at this conference.

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Digital Alliance Forum

The Digital Alliance Forum will take place on Tuesday, November 24, 2026, at 3 Mazarium in Paris’s 6th arrondissement.

The 2026 edition will place AI at the center of the major challenges facing digital marketing: sovereignty, regulations, measurement, CTV, retail media, agent-based advertising, and organizational transformation.

The program will feature keynote speeches, panel discussions, workshops, and networking sessions, led by recognized industry experts.
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