Cookies Management

This Tag Tag Tags are used to measure visits to a website. To do this, a computer code is inserted into the pages of the website for measurement. When a page is requested by a browser, the code sends a request to a counting server which adds up this generated traffic. Tag technology can also be adapted to use in the measurement of video and audio content streaming, as well as measurement of mobile apps, podcasts, etc. Find out more allows us to track video consumption on client websites that are part of Médiamétrie’s Site-centric Site-centric Site-centric measurement refers to an audience measurement technique from data recorded on the website whose audience traffic was measured. This site-centric measurement is usually performed by a specialised solution, such as Google Analytics, that measures and analyses traffic using tags embedded in website pages or the screens of a mobile app. Find out more internet measurement.

The Tag allows Médiamétrie to collect information related to the content viewed, such as the title of the video watched or the duration of viewing, as well as information related to the device used, such as the IP Address IP Address The number that identifies a device on a network that is directly connected to the internet. This address must be unique for each connected machine to receive and send information reliably. For the home user, the IP address is assigned to a router with a direct internet connection. The devices that are connected to this router (laptop, TV, tablet, etc.) access the internet through this address. Find out more .

This information is retained for a period of thirteen (13) months from the date of collection and is subject, throughout this entire period, to strict security measures designed to ensure its complete confidentiality.

This data data Digital data Find out more is used solely in the context of Médiamétrie’s various statistical studies (including, in particular, Audience Measurement Audience Measurement Quantitative study of the frequency of use of media. Find out more , media behavior analysis, and services related to data qualification, validation, pooling, and certification), to evaluate and anticipate the behavior or interests of its panellists, as well as to enrich its partners’ data or its own data.
Using this information, Médiamétrie provides its internet measurement clients with anonymous statistics statistics Statistics or Data Science is a field of mathematics that studies phenomena through data collection, processing, analysis, graphical representation and visualisation (Data Visualisation), as well as the interpretation of results. Find out more on traffic to the measured websites and the content viewed, enabling them to improve the quality of their product and service offerings.

To develop this new measurement method, we partnered with AudienceProject to create a Tag Tag Tags are used to measure visits to a website. To do this, a computer code is inserted into the pages of the website for measurement. When a page is requested by a browser, the code sends a request to a counting server which adds up this generated traffic. Tag technology can also be adapted to use in the measurement of video and audio content streaming, as well as measurement of mobile apps, podcasts, etc. Find out more that allows us to measure the performance of our clients’ ads. This Tag enables Médiamétrie to collect technical information related to the ad campaign being broadcasted and the device used.
This data data Digital data Find out more is used exclusively for the MediaReach measurement and is processed in a separate and independent manner from the Site-centric Site-centric Site-centric measurement refers to an audience measurement technique from data recorded on the website whose audience traffic was measured. This site-centric measurement is usually performed by a specialised solution, such as Google Analytics, that measures and analyses traffic using tags embedded in website pages or the screens of a mobile app. Find out more measurement. Using this data, Médiamétrie provides its measurement clients with anonymous statistical data on the effectiveness of their ads.

In accordance with the regulations governing the processing processing Means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction Find out more of personal data personal data Means any information relating to an identified or identifiable natural person (hereinafter the ‘data subject’); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person. Find out more (including the General Data Protection Regulation (GDPR) General Data Protection Regulation (GDPR) Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC.  The General Data Protection Regulation gives European citizens back control of their personal data. Entered into force in the EU on 25 May 2018, the GDPR imposes limits on companies with regard to the collection and processing of data belonging to their users or customers. Find out more No. 2016/679/EU of April 27, 2016 (“GDPR”), the Directive on Privacy and Electronic Communications No. 2002-58 of July 12, 2002,  the amended French Data Protection Act French Data Protection Act Law n° 78-17 of January 6, 1978 relating to data processing, files and freedoms. Find out more No. 78-17 of January 6, 1978, the deliberations and decisions of the National Commission for Information Technology and Civil Liberties, etc.), for the Site-centric Site-centric Site-centric measurement refers to an audience measurement technique from data recorded on the website whose audience traffic was measured. This site-centric measurement is usually performed by a specialised solution, such as Google Analytics, that measures and analyses traffic using tags embedded in website pages or the screens of a mobile app. Find out more measurement, Médiamétrie and the client’s website are considered joint controllers for the collection and transmission of information to Médiamétrie; Médiamétrie is considered an independent Controller Controller Means the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data. Find out more after the information is transmitted via the Tag Tag Tags are used to measure visits to a website. To do this, a computer code is inserted into the pages of the website for measurement. When a page is requested by a browser, the code sends a request to a counting server which adds up this generated traffic. Tag technology can also be adapted to use in the measurement of video and audio content streaming, as well as measurement of mobile apps, podcasts, etc. Find out more (barring exceptions; see the Consent Consent Any freely given, specific, informed and unambiguous indication of the data subject's wishes through which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her. It is one of the six legal bases provided for by the GDPR. Find out more exemption below).

Médiamétrie has developed an Audience Measurement Audience Measurement Quantitative study of the frequency of use of media. Find out more solution exempt from Consent in accordance with the CNIL’s guidelines on Cookies Cookies A small file stored by a server in the user’s device (computer, telephone, etc.) and which is associated with a web domain (i.e. in most cases with all the pages of the same website). This file is automatically sent during any subsequent contacts with the same domain. Find out more and other trackers (Deliberation No. 2020-091 of September 17, 2020), which took effect on October 1, 2020. The (optional) activation of this solution by the client site using Médiamétrie’s Site-centric measurement is subject to a specific contractual agreement, with Médiamétrie acting as a Processor Processor Means a natural or legal person, public authority, agency or other body which processes personal data on behalf of and on instructions from the controller. Find out more for the client site. The IP Address IP Address The number that identifies a device on a network that is directly connected to the internet. This address must be unique for each connected machine to receive and send information reliably. For the home user, the IP address is assigned to a router with a direct internet connection. The devices that are connected to this router (laptop, TV, tablet, etc.) access the internet through this address. Find out more collected is anonymized shortly after collection. The data data Digital data Find out more collected is processed solely on behalf of and at the instruction of the client website.

Regarding the MediaReach measurement, Médiamétrie and the client website are considered joint controllers for the collection and transmission of information to Médiamétrie; Médiamétrie is considered an independent Controller after the information is transmitted via the Tag, and AudienceProject is considered a Processor for Médiamétrie.

In accordance with the Regulations, you have the right of access right of access Any person can take note of the entirety of the data concerning him/her in a file by directly contacting those who hold them, and obtain a copy, the cost of which cannot exceed that of the reproduction. Find out more , right to rectification right to rectification Any person may correct, complete, update, lock or delete information concerning him or her when errors, inaccuracies or the presence of data whose collection, use, communication or retention is prohibited have been detected. Find out more , right to restriction of processing right to restriction of processing The right of limitation allows any person to ask an organisation to temporarily freeze the use of some of his or her data. Find out more , right to object right to object Any person may oppose, for legitimate reasons, their inclusion in a file, and can refuse, without having to give a reason, to allow data concerning him/her to be used for commercial prospecting purposes. Find out more , right to erase, and right to data portability right to data portability The right to data portability allows an individual to request to retrieve the data provided by him/her to a platform, for personal use or to transmit it to a third party of his/her choice. Find out more , which you may exercise by contacting Médiamétrie:

- Either by mail: 70, rue Rivay – Attention: Data Protection Officer Data Protection Officer The Data Protection Officer (DPO) is responsible for implementing compliance with the GDPR within the body that has appointed him/her with regard to all processing operations carried out by that body. Their designation is mandatory in certain cases. A delegate, whether internal or external, may be appointed for several bodies under certain conditions. To guarantee the effectiveness of his or her missions, the delegate must have professional qualities and specific knowledge and must have the benefit of adequate material and organizational means, resources and positioning. Find out more (DPO) - 92 532 Levallois Perret Cedex
- Or by clicking on the link " Contact Us " located at the bottom of the Website

In addition, to exercise your right to object to the collection of information via our Tag Tag Tags are used to measure visits to a website. To do this, a computer code is inserted into the pages of the website for measurement. When a page is requested by a browser, the code sends a request to a counting server which adds up this generated traffic. Tag technology can also be adapted to use in the measurement of video and audio content streaming, as well as measurement of mobile apps, podcasts, etc. Find out more , you may also do so by directly expressing your choice on the website or app of the publishers who use our Tag.

Finally, you have the right to set guidelines regarding the handling of your personal data personal data Means any information relating to an identified or identifiable natural person (hereinafter the ‘data subject’); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person. Find out more after your death and the right to file a complaint with the regulatory authority established in France, the CNIL (National Commission for Information Technology and Civil Liberties) CNIL (National Commission for Information Technology and Civil Liberties) An independent administrative authority created in 1978, composed of a pluralist college of 17 commissioners, coming from various backgrounds (4 parliamentarians, 2 members of the Economic and Social Council, 6 representatives of the high courts, 5 qualified personalities appointed by the President of the National Assembly (1), by the President of the Senate (1), by the Council of Ministers (3)). The term of office of its members is 5 years. Find out more .

You can manage Cookies Cookies A small file stored by a server in the user’s device (computer, telephone, etc.) and which is associated with a web domain (i.e. in most cases with all the pages of the same website). This file is automatically sent during any subsequent contacts with the same domain. Find out more on your computer and mobile devices through your Browser Browser A software programme for displaying websites, downloading files and performing searches. At present, there are five main browsers: Google Chrome, Mozilla Firefox, Safari (on Mac), Opera, Internet Explorer / Edge (the default on Windows). Find out more . The steps to disable Cookies may vary from one Browser to another.

The CNIL, on its https://www.c pagenil.fr/fr/les-conseils-de-la-cnil-pour-maitriser-votre-navigateur, outlines the settings for various browsers.

Médiamétrie participates in the IAB IAB The Internet Advertising Bureau is an association dedicated to optimising the use and effectiveness of advertising on the medium of the Internet. Find out more 's TCF framework.

As such, we comply with its usage policies and specifications.

The publisher of the website, app, or player that integrates our Tag Tag Tags are used to measure visits to a website. To do this, a computer code is inserted into the pages of the website for measurement. When a page is requested by a browser, the code sends a request to a counting server which adds up this generated traffic. Tag technology can also be adapted to use in the measurement of video and audio content streaming, as well as measurement of mobile apps, podcasts, etc. Find out more is responsible for collecting and interpreting the Consent , and the user’s response is forwarded to us so that data data Digital data Find out more processing processing Means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction Find out more can be adjusted accordingly.

Médiamétrie’s identifier within the framework is 769.