Organisation
Médiamétrie’s organisational structure is based on structured governance, representative committees, a clear operational framework, and specialised subsidiaries. Together, these elements ensure the quality of research, transparency in decision-making, and independence in serving the market.
Building Consensus Through Unified Governance
For 40 years, Médiamétrie has fostered an ongoing and rigorous dialogue with stakeholders in the media, advertising, and digital digital A signal is said to be digital if it can be represented by a series of discrete values that can be coded in binary as either 0 or 1. It is the opposite of analogue signal. Digital broadcasting has become the primary mode for television broadcasting, whether by cable, satellite, or even terrestrial. Find out more sectors to build consensus and foster trust in audience measurement audience measurement Quantitative study of the frequency of use of media. Find out more .
Institutions Serving the Market
Six committees bring together key decision-makers in the sector, thereby covering the full scope of our measures: Audience Measurement Audience Measurement Quantitative study of the frequency of use of media. Find out more (with representatives from TV networks), Cross-Media Video (with TV networks, streaming streaming A technical method of digitally transmitting data to enable the playback of a continuous flow of video and audio material. Unlike terrestrial or satellite TV broadcasting, this technology requires a two-way network (internet) to send periodic requests to the streaming server in order to receive video or audio micro-files. Find out more platforms, and video-sharing platforms), Thematic and Local TV, Internet, Radio, and Métridom (with overseas TV and radio stations).
Two Scientific and Technical Commissions guide and support methodological developments in benchmark measurements for radio (CSTR) and the Internet (CSTI). They provide guidance to the committees in their decision-making.
A Structured Ecosystem
Médiamétrie is backed by a stable capital structure and an ecosystem of subsidiaries that support the development of its areas of expertise. This foundation contributes to the strength of its governance, its independence, and its capacity for innovation in the service of the market.