Médiamétrie's Subsidiaries

NetRatings specializes in Internet audience measurement audience measurement Quantitative study of the frequency of use of media. Find out more and provides benchmark data data Digital data Find out more on digital digital A signal is said to be digital if it can be represented by a series of discrete values that can be coded in binary as either 0 or 1. It is the opposite of analogue signal. Digital broadcasting has become the primary mode for television broadcasting, whether by cable, satellite, or even terrestrial. Find out more traffic and usage. Its expertise contributes to our understanding of online behavior and the analysis of digital players' performance.

MarketingScan helps market players evaluate marketing and advertising campaigns. Through tests conducted under real-world conditions, the subsidiary enables the measurement of the impact and effectiveness of initiatives targeting targeting An action to define or create a target. Find out more consumers.

Marocmétrie specializes in television audience measurement audience measurement Quantitative study of the frequency of use of media. Find out more in Morocco. Its systems provide broadcasters, advertisers, and media professionals with benchmark data data Digital data Find out more to analyze audiences and better understand viewer behavior.

Based in London, Glance Limited specializes in analyzing the performance of TV and SVOD programs and, in particular, in assessing the potential of content, especially in the English-speaking markets. 
Its analyses support media professionals in their decisions regarding development, acquisition, and programming. They also help enrich NoTa, an international monitoring service for new TV programs.