MediaMat

MediaMat is the reference measurement of daily television audiences in France. It measures TV consumption across all screens and viewing locations, while incorporating every viewing mode mode In statistics, the mode is the most common value. Find out more .

Results are available by channel channel A subset of the brand URLs that overlap with a single theme (e.g., news, e-mail, etc.); the channel audience contributes to the overall audience of the brand, which itself contributes to the overall audience of the Parent. Find out more , programme or advertising break advertising break Time interval in which advertising spots are broadcast in succession. Find out more , target target A subset of the population which we aim to reach with a show or advertising campaign. The target is defined using socio-demographic, equipment, or behavioural characteristics. Find out more audience audience The set of listeners, viewers, or TV viewers in which each individual is equally weighted, regardless of their listening/viewing duration or frequency of contact. Find out more and time slot, providing a precise and market-relevant view of performance. MediaMat is an essential tool for broadcasters, sales houses, media agencies and advertisers seeking benchmark audience data data Digital data Find out more , comparing performance across market players and supporting editorial and advertising decisions.

Restit'TV is the platform used to access MediaMat results. It provides direct access to benchmark television audience audience The set of listeners, viewers, or TV viewers in which each individual is equally weighted, regardless of their listening/viewing duration or frequency of contact. Find out more data data Digital data Find out more and all the indicators required to analyse channel channel A subset of the brand URLs that overlap with a single theme (e.g., news, e-mail, etc.); the channel audience contributes to the overall audience of the brand, which itself contributes to the overall audience of the Parent. Find out more and programme performance.

The solution enables users to explore audience data through multiple criteria and conduct advanced analyses including audience duplication audience duplication Processing to calculate the common audiences of two formats, shows, advertising slots, or time slots. The duplication between two instances of the same format is called internal duplication. It is because of the phenomenon of duplication that cumulative audiences cannot be added up. Find out more , loyalty, audience flows and the creation of customised target target A subset of the population which we aim to reach with a show or advertising campaign. The target is defined using socio-demographic, equipment, or behavioural characteristics. Find out more groups. Restit'TV helps media professionals gain a deeper understanding of viewer behaviour and optimise their media strategies.

Eval TV and the GRP GRP The Gross Rating Point is an indicator of advertising impressions that measures the strength of a media plan. This is the average number of contacts per 100 individuals in the target group studied. It is also calculated by adding the audiences (expressed as a percentage) for each insertion in the plan, or by multiplying the total coverage by the average frequency (GRP = coverage (in %) x average frequency). Find out more Media Planning Media Planning All of the techniques for defining a media plan (or campaign plan), justifying the choice of the formats used within one or several media, and calculating the performances of a combination of formats. Find out more Files are the market-reference advertising solutions for analysing television campaigns. They enable campaign reporting, forecasting and audience audience The set of listeners, viewers, or TV viewers in which each individual is equally weighted, regardless of their listening/viewing duration or frequency of contact. Find out more analysis directly within the media planning tools used by the industry.

These solutions provide key indicators to assess reach reach Reach is the term used to describe the reach achieved by a medium, publication, advertisement or campaign. It corresponds to the number of users reached and is therefore quantitative data. Reach plays a key role in measuring return on investment. It is used to determine whether or not the communication is effective. Whether for a website or a social network, reach corresponds to the proportion of the Internet user population or the audience reached by the site or network over a set period. Find out more , frequency frequency In electronics, the frequency characterises a vibrating motion, such as an electromagnetic wave: it is the number of times the phenomenon is produced per second (the unit of measurement is the Hertz). In statistics, it is the number of times an event takes place, expressed as a percentage. In computing, it expresses the power of a computer's processors. For example: Pentium III 650 MHz Find out more and campaign performance across target target A subset of the population which we aim to reach with a show or advertising campaign. The target is defined using socio-demographic, equipment, or behavioural characteristics. Find out more audiences. They support media agencies, advertisers and sales houses in optimising advertising investments and evaluating the effectiveness of their TV campaigns.

In addition to the standard solutions within the MediaMat range, Médiamétrie offers tailored analysis services designed to address the specific challenges faced by broadcasters, advertisers, agencies, and other audiovisual industry stakeholders.

These bespoke studies provide deeper insight into viewing behaviours, content performance, and advertising campaign effectiveness. By delivering analyses adapted to each organisation’s objectives, they support informed decision-making and a better understanding of audience audience The set of listeners, viewers, or TV viewers in which each individual is equally weighted, regardless of their listening/viewing duration or frequency of contact. Find out more dynamics.