MediaWeb

Internet Global is the comprehensive benchmark measurement of Internet audiences in France. It measures website and app traffic across digital digital A signal is said to be digital if it can be represented by a series of discrete values that can be coded in binary as either 0 or 1. It is the opposite of analogue signal. Digital broadcasting has become the primary mode for television broadcasting, whether by cable, satellite, or even terrestrial. Find out more screens and analyzes the behavior of Internet users aged 11 and over.

The solution reports on the performance of all players in the French digital market, whether media or non-media. It provides benchmark indicators to assess digital brand brand Brand is the “brand” level. A brand is a set of URLs which are identified by the same logo. A brand is a coherent ensemble from the user viewpoint, in particular given the graphic charter or brand universe. Find out more audiences, compare website and app performance, and monitor changes in online consumption within an ever-evolving digital landscape.

DAR DAR Digital AdRatings Nielsen technology used for advertising campaigns Find out more is the benchmark solution for measuring the performance of advertising campaigns across digital digital A signal is said to be digital if it can be represented by a series of discrete values that can be coded in binary as either 0 or 1. It is the opposite of analogue signal. Digital broadcasting has become the primary mode for television broadcasting, whether by cable, satellite, or even terrestrial. Find out more screens. It analyzes ad exposure on desktop, mobile, and tablet devices and enables the evaluation of the actual performance of communication campaigns.

The solution measures the deduplicated audience audience The set of listeners, viewers, or TV viewers in which each individual is equally weighted, regardless of their listening/viewing duration or frequency of contact. Find out more of advertising campaigns across publishers and platforms. It provides key indicators such as reach reach Reach is the term used to describe the reach achieved by a medium, publication, advertisement or campaign. It corresponds to the number of users reached and is therefore quantitative data. Reach plays a key role in measuring return on investment. It is used to determine whether or not the communication is effective. Whether for a website or a social network, reach corresponds to the proportion of the Internet user population or the audience reached by the site or network over a set period. Find out more , frequency frequency In electronics, the frequency characterises a vibrating motion, such as an electromagnetic wave: it is the number of times the phenomenon is produced per second (the unit of measurement is the Hertz). In statistics, it is the number of times an event takes place, expressed as a percentage. In computing, it expresses the power of a computer's processors. For example: Pentium III 650 MHz Find out more , and on-target impression rates. DAR also enables analysis by sales house, website, format, or device and allows campaign performance to be benchmarked against market standards.

Le Hub by Médiamétrie measures brand brand Brand is the “brand” level. A brand is a set of URLs which are identified by the same logo. A brand is a coherent ensemble from the user viewpoint, in particular given the graphic charter or brand universe. Find out more audiences and media consumption across all platforms. By combining a declarative survey survey A statistical method that aims to produce information about a population by interviewing part of the population (sample). This word is generally used to mean a survey conducted on a sample that have been interviewed using a questionnaire or else systematically observed. Find out more with audience measurement audience measurement Quantitative study of the frequency of use of media. Find out more data data Digital data Find out more from television, radio, Internet, and print media, it provides a comprehensive view of media consumption in France.

The solution enables users to assess total brand reach reach Reach is the term used to describe the reach achieved by a medium, publication, advertisement or campaign. It corresponds to the number of users reached and is therefore quantitative data. Reach plays a key role in measuring return on investment. It is used to determine whether or not the communication is effective. Whether for a website or a social network, reach corresponds to the proportion of the Internet user population or the audience reached by the site or network over a set period. Find out more , analyze audience duplication audience duplication Processing to calculate the common audiences of two formats, shows, advertising slots, or time slots. The duplication between two instances of the same format is called internal duplication. It is because of the phenomenon of duplication that cumulative audiences cannot be added up. Find out more across different media, and better understand the contribution of each channel channel A subset of the brand URLs that overlap with a single theme (e.g., news, e-mail, etc.); the channel audience contributes to the overall audience of the brand, which itself contributes to the overall audience of the Parent. Find out more within communication strategies. Le Hub by Médiamétrie therefore provides a unified view of audiences and consumption behaviors in an increasingly fragmented media environment.