MediaWatch

Watch > Editorial is a comprehensive audience measurement audience measurement Quantitative study of the frequency of use of media. Find out more solution for video consumption in France. It enables analysis of viewing behaviours both at an aggregated brand brand Brand is the “brand” level. A brand is a set of URLs which are identified by the same logo. A brand is a coherent ensemble from the user viewpoint, in particular given the graphic charter or brand universe. Find out more level and at a more granular level for major video content.

The solution combines three complementary components:

Watch > Publisher, which measures TV broadcasters every month across all screens, locations, viewing modes and distribution distribution This refers to the distribution of a variable; “structure” is also used with this meaning. In statistics, for each x value of a quantitative variable, the distribution function gives the proportion of individuals having a variable value that is less than or equal to x. Find out more methods.
Watch > Player, which measures the leading video-sharing and streaming streaming A technical method of digitally transmitting data to enable the playback of a continuous flow of video and audio material. Unlike terrestrial or satellite TV broadcasting, this technology requires a two-way network (internet) to send periodic requests to the streaming server in order to receive video or audio micro-files. Find out more platforms every month across all screens in the home.
Watch > Content, which produces a weekly ranking of the most-consumed SVOD content, with an extension planned during 2027 to cover all broadcaster content.

Watch > Editorial delivers key metrics such as time spent, reach reach Reach is the term used to describe the reach achieved by a medium, publication, advertisement or campaign. It corresponds to the number of users reached and is therefore quantitative data. Reach plays a key role in measuring return on investment. It is used to determine whether or not the communication is effective. Whether for a website or a social network, reach corresponds to the proportion of the Internet user population or the audience reached by the site or network over a set period. Find out more and audience audience The set of listeners, viewers, or TV viewers in which each individual is equally weighted, regardless of their listening/viewing duration or frequency of contact. Find out more profiles among individuals aged 4+ and across a range of target target A subset of the population which we aim to reach with a show or advertising campaign. The target is defined using socio-demographic, equipment, or behavioural characteristics. Find out more groups. It helps market stakeholders monitor the performance of video brands and content, compare viewing behaviours and support editorial decision-making.

Watch > Video Overview provides a comprehensive 360-degree view of video consumption in France. By combining automatic measurement and declarative data data Digital data Find out more , the solution fills measurement gaps and delivers a complete picture of the Total Video landscape.

It enables the monitoring of video consumption across all screens, locations and viewing practices, while providing insight into audience audience The set of listeners, viewers, or TV viewers in which each individual is equally weighted, regardless of their listening/viewing duration or frequency of contact. Find out more composition and consumption dynamics. Watch > Video Overview helps professionals understand the respective role of different video access modes and track behavioural shifts in a market characterised by non-linear viewing, hyper-distribution and fragmented consumption patterns.

Watch > Data Data Digital data Find out more is the data analytics measurement solution designed for video publishers. It relies on the comprehensive collection of their proprietary data to provide daily updates on key performance indicators for environments measured using a site-centric site-centric Site-centric measurement refers to an audience measurement technique from data recorded on the website whose audience traffic was measured. This site-centric measurement is usually performed by a specialised solution, such as Google Analytics, that measures and analyses traffic using tags embedded in website pages or the screens of a mobile app. Find out more approach.

The solution delivers key KPIs including time spent and videos viewed. It enables detailed analysis of content performance, identification of consumption patterns across measured environments and provides an essential building block for hybrid measurement hybrid measurement In statistics, this is an approach that involves mixing two data sources which differ both in nature and in level in order to create a third, richer or more detailed one. Find out more approaches combining census census A technique for gathering information across the entire population, in contrast to a survey, which by definition only applies to a sample. Normally, a census involves an exhaustive count during which some additional socio-demographic questions are asked. Example: the national population census in France by INSEE which publishes results annually. Find out more data with existing panel panel A sample from which information is collected over time. It can be questioned several times at regular intervals. This method is pertinent for studying changes in behaviour. The sample can be questioned continuously: - either: each individual in the panel is asked to fill in a daily questionnaire relating to the subject of the study. This is the case for the Radio panel. - or the information is recorded and returned regularly. This is the case for the Médiamat panel. This method is pertinent for understanding behavioural patterns and their changes if the panel lasts long enough. Find out more -based measurements, notably Médiamat Médiamat Registered name, the Médiamat is the benchmark in television audience measurement in France. Carried out by Médiamétrie, it provides daily audience figures for programmes watched anywhere, on any screen, live, timeshifted, on replay or preview, by all French people aged 4 and over, i.e. 62.4 million individuals. The measurement is based on 2 representative panels : - A first panel of around 12,000 individuals in 5,500 households, comprising : • 5,000 households equipped with home TV sets, each connected to a fixed audimeter, the source of home TV audience measurement • 500 households without home TV sets - A second panel of around 5,000 individuals carrying a personal portable meter to measure TV audiences out of home (all screens) and on Internet screens at home. These audiences are then attributed to the individuals in the first panel by statistical fusion. The Médiamat allows Médiamétrie to monitor audience behaviour on a daily basis, while offering the possibility of both editorial and advertising analysis. Find out more and Watch.