Panelists and respondents
Panelists and interviewees participate in Médiamétrie’s studies in different ways. The panelist makes a long-term commitment and regularly contributes to measurement surveys, while the interviewee responds on an ad hoc basis to a specific survey. This distinction provides a better understanding of how the studies work, the conditions for participation, and the information provided regarding individuals’ rights and data processing.
What is the difference between a panelist and an interviewee?
As part of its research and audience measurement audience measurement Quantitative study of the frequency of use of media. Find out more activities, Médiamétrie surveys participants with different profiles. It is essential to distinguish between two types of participation: that of the panelist and that of the interviewee. This distinction is based on the duration of participation, the nature of the contribution, and the context in which the person is approached.
What is a panelist in a Médiamétrie study?
A panelist is an individual or household household In the statistical sense of the term, a household refers to all occupants of the same dwelling, whether they are related or not. A household may be composed of a single person. Household populations therefore effectively exclude some communities (workers' hostels, retirement homes, university residences, prisons, etc.), the homeless, seamen and people living in mobile homes. Find out more recruited to participate on a regular and long-term basis in Médiamétrie’s surveys.
Their commitment is long-term and based on specific participation rules. Depending on the study study Any research done across a population, line of business, or products (programme content, programme schedules, etc.) A study relies most often on the data coming out of a survey (or surveys). Find out more in question question An inquiry posed in the same way to all participants in the same survey, with the goal of obtaining answers of the same nature. We distinguish closed questions whose responses are chosen from the options provided (scales, yes / no, classification options, etc.), from open-ended questions for which no answer categories are offered. In the latter case, the spontaneous answer of the interviewee is gathered. Find out more , they may be required to:
- regularly complete questionnaires;
- use audience measurement audience measurement Quantitative study of the frequency of use of media. Find out more devices at home or on their digital digital A signal is said to be digital if it can be represented by a series of discrete values that can be coded in binary as either 0 or 1. It is the opposite of analogue signal. Digital broadcasting has become the primary mode for television broadcasting, whether by cable, satellite, or even terrestrial. Find out more devices.
This long-term tracking tracking Activity which aims to measure the profile of a visitor to a website, their browsing path, interests, origin in the network, etc., in order to tailor content to them. Find out more makes it possible to produce data data Digital data Find out more that is reliable and representative representative A sample is said to be representative when it has been generated via a representative draw, meaning that each individual in the population had a non-zero probability of being selected. Representativeness relates to the sample and not to a unit of the population. It is not synonymous with a proportional sample or a "reduced model" of the population studied. In survey theory, it has been demonstrated that an optimal sampling strategy consists of organising the sample according to the variables that are most correlated to the subject of the study. Find out more of usage patterns.
What is a respondent in a Médiamétrie survey?
The interviewee is contacted on an ad hoc basis to participate in a specific survey survey A statistical method that aims to produce information about a population by interviewing part of the population (sample). This word is generally used to mean a survey conducted on a sample that have been interviewed using a questionnaire or else systematically observed. Find out more , either by phone or online.
Their participation is limited:
How are Médiamétrie's surveys conducted?
Médiamétrie’s telephone surveys and polls are conducted Monday through Sunday, between 9:00 a.m. and 8:30 p.m. , by field field All the operations that structure the work of interviewers: description of the interviewees, instructions for choosing the interviewees, quotas, administering the questionnaire, quality controls, etc. The entire physical system (rooms, personal computers, telephones, etc.) used for telephone surveys, and the related organisation is called the “telephone field”. Find out more teams.
In accordance with Law No. 2020-901 of July 24, 2020, Médiamétrie adheres to the profession’s ethical standards, particularly regarding:
To ensure transparency and security, investigators use a verified multi-purpose number / special number when making calls
What are your rights regarding your personal data?
Each participant has the right to access, modify, and delete their personal data personal data Means any information relating to an identified or identifiable natural person (hereinafter the ‘data subject’); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person. Find out more .
To exercise these rights or obtain information about participation in a study study Any research done across a population, line of business, or products (programme content, programme schedules, etc.) A study relies most often on the data coming out of a survey (or surveys). Find out more , you may contact contact In media planning, a contact refers to an individual's exposure to an advertisement. In radio parlance, this is Opportunity to Hear (OTH) and for TV, Internet, press, cinema and poster advertisements, it is called Opportunity to See (OTS). Find out more Médiamétrie at 0 800 97 24 63 (toll-free).
Upon request, information regarding participation in a study can also be provided in writing.
Frequently Asked Questions About Panelists and Interviewees
- What is the difference between a panelist and a respondent in a Médiamétrie study study Any research done across a population, line of business, or products (programme content, programme schedules, etc.) A study relies most often on the data coming out of a survey (or surveys). Find out more ?: The panelist participates regularly and over the long term, while the respondent answers a specific survey survey A statistical method that aims to produce information about a population by interviewing part of the population (sample). This word is generally used to mean a survey conducted on a sample that have been interviewed using a questionnaire or else systematically observed. Find out more on an ad hoc basis.
- How are Médiamétrie’s telephone surveys conducted?: They are conducted Monday through Sunday, between 9:00 a.m. and 8:30 p.m., in accordance with the ethical standards applicable to the profession.
- How can you exercise your rights regarding your personal data personal data Means any information relating to an identified or identifiable natural person (hereinafter the ‘data subject’); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person. Find out more after participating in a survey?: You may request access to, correction of, or deletion of your personal data by contacting Médiamétrie at 0 800 97 24 63.