Scientific Publications

How can media audiences be measured and media consumption analysed reliably? Médiamétrie’s scientific publications share research work, methodological advances and study findings that shed light on the challenges of audience measurement.

Publications scientifiques
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Measuring Panel Diversity Using Social Disadvantage Indices and an Entropy Index

By Khadija Hafsia, Data Analyst; Diane Maillot-Tchofo, Data Analyst, and Aurélie Vanheuverzwyn, Executive Director of Data &...
Comment fonctionnent les méthodes probabilistes ?

Evaluation of Resquin’s Contribution to the Detection of Inattention and the Enhancement of Quality Controls

By Antoine Calzavara, Data Analyst, and Fabienne Le Sager, Director of the Statistics Department - Médiamétrie 14 th Francophone...
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Measuring Unreachability: Factors Contributing to Call Disconnections and Call Blocking

By Magalie Senaux, statistical methodology expert, and Fabienne Le Sager, Director of the Statistics Department - Médiamétrie 14...
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"Hybrid & AI": The white paper that breaks down the new generations of measurement in the face of media measurement challenges

Following his presentation titled “The Next Generation of Measurement Is Here” at the ASI* 2025 held in Copenhagen, Julien...