MediaReach
Médiamétrie's solution for cross-video advertising measurement
MediaReach enables advertisers, agencies, and media sales houses to evaluate the performance of advertising campaigns delivered across linear television and digital video on all screens: TV, CTV, desktop, and mobile.
Developed in collaboration with the industry, the solution combines television and digital digital A signal is said to be digital if it can be represented by a series of discrete values that can be coded in binary as either 0 or 1. It is the opposite of analogue signal. Digital broadcasting has become the primary mode for television broadcasting, whether by cable, satellite, or even terrestrial. Find out more video into a unified measurement framework to produce post-campaign reports that provide a comprehensive, comparable, and deduplicated view of advertising performance.
Based on common metrics for reach reach Reach is the term used to describe the reach achieved by a medium, publication, advertisement or campaign. It corresponds to the number of users reached and is therefore quantitative data. Reach plays a key role in measuring return on investment. It is used to determine whether or not the communication is effective. Whether for a website or a social network, reach corresponds to the proportion of the Internet user population or the audience reached by the site or network over a set period. Find out more and repetition, and incorporating viewability viewability The definition of viewability tells us when an ad delivered to the screen can actually be considered visible to the user. An ad that is counted as delivered is not necessarily visible to the user. Find out more and Completion Completion The video completion rate is an important indicator used to assess the effectiveness of video advertising broadcast on digital media. It is measured in terms of the proportion of the audience that views a video in its entirety. The term is often used to designate the average proportion of a video viewed. For example, a video completion rate of 50% means that, on average, the video is viewed halfway through. Find out more rates, MediaReach helps advertisers and agencies manage their video strategies and optimize their investments. It also enables ad networks to demonstrate the complementary nature of their offerings and the value of their inventory.
MediaReach — Measuring Cross-Video Ad Performance
MediaReach is Médiamétrie’s cross-video advertising measurement solution. It enables the evaluation of campaigns delivered across linear linear This is when a live television program is watched exactly at the time it airs, in timeshifting (control over live TV) or private delay (personal recording). Find out more television and digital digital A signal is said to be digital if it can be represented by a series of discrete values that can be coded in binary as either 0 or 1. It is the opposite of analogue signal. Digital broadcasting has become the primary mode for television broadcasting, whether by cable, satellite, or even terrestrial. Find out more video within a common measurement framework and across all screens.
The solution provides a deduplicated view of performance, making it possible to analyse the respective contribution of television and digital video to a campaign’s overall reach reach Reach is the term used to describe the reach achieved by a medium, publication, advertisement or campaign. It corresponds to the number of users reached and is therefore quantitative data. Reach plays a key role in measuring return on investment. It is used to determine whether or not the communication is effective. Whether for a website or a social network, reach corresponds to the proportion of the Internet user population or the audience reached by the site or network over a set period. Find out more . It therefore enables the measurement of reach, frequency frequency In electronics, the frequency characterises a vibrating motion, such as an electromagnetic wave: it is the number of times the phenomenon is produced per second (the unit of measurement is the Hertz). In statistics, it is the number of times an event takes place, expressed as a percentage. In computing, it expresses the power of a computer's processors. For example: Pentium III 650 MHz Find out more , viewability viewability The definition of viewability tells us when an ad delivered to the screen can actually be considered visible to the user. An ad that is counted as delivered is not necessarily visible to the user. Find out more and completion completion The video completion rate is an important indicator used to assess the effectiveness of video advertising broadcast on digital media. It is measured in terms of the proportion of the audience that views a video in its entirety. The term is often used to designate the average proportion of a video viewed. For example, a video completion rate of 50% means that, on average, the video is viewed halfway through. Find out more through a post-campaign reporting approach.
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