02 - 06 November 2020
Médiamétrie is a partner of ASI, which organizes annual conference on key developments in media, advertising and marketing.
Intervention by Frédéric Vaulpré, Director at Glance, on Tuesday 3rd November on the topic " Global review of lockdown viewing towards a "new normal"? A detailed analysis of TV and content comsumption since January "
Intervention by François Dufresne, Director of Development at Médiamétrie, on Wednesday 4th November on the topic " Data enriching TV - an addressable campaign Case-History "
Intervention by Julien Rosanvallon, Deputy General Director in charge of audience measures, on Friday 6th November on the topic : " A perspective on the WFA cross-média initiative "