Carbon Footprint Progress: 5 Key Figures
Médiamétrie's carbon footprint progress for the year reflects all quantifiable achievements and greenhouse gas (GHG) emission reductions made as part of its Corporate Social Responsibility (CSR) strategy.
Integrated into an overarching plan balancing performance, innovation, and positive societal impact, this environmental initiative relies on the daily commitment of all employees. It builds on a climate transition plan launched in 2020, targeting targeting An action to define or create a target. Find out more four strategic priority areas: media audience measurement audience measurement Quantitative study of the frequency of use of media. Find out more and eco-designed equipment, responsible procurement, eco-friendly digital digital A signal is said to be digital if it can be represented by a series of discrete values that can be coded in binary as either 0 or 1. It is the opposite of analogue signal. Digital broadcasting has become the primary mode for television broadcasting, whether by cable, satellite, or even terrestrial. Find out more operations, and energy efficiency across infrastructures.
An Overall Trajectory for Reducing Greenhouse Gas Emissions
Between 2020 and 2025, Médiamétrie recorded a 20% reduction in its overall greenhouse gas emissions. This decrease highlights the effectiveness of the climate transition plan introduced in 2020, bringing the company closer to its CSR goal of cutting emissions by 50% by 2030.
An analysis of Médiamétrie's total carbon footprint reveals an equal split in emissions:
- 50% of emissions are directly tied to core business operations, specifically media audience measurement audience measurement Quantitative study of the frequency of use of media. Find out more production;
- 50% of emissions stem from general corporate operations.
Procurement Decarbonization and Scope 3 Management
Out of a total carbon footprint of 3,955 tCO2e, indirect emissions (Scope 3) account for the vast majority of the environmental impact at 3,800 tCO2e. These indirect emissions primarily come from purchased goods and services.
To tackle this major priority, Médiamétrie introduced a sustainable procurement plan. This plan specifically targets the 100 suppliers with the highest emissions, who alone account for 75% of procurement-related carbon emissions.
Eco-Design of Audience Measurement Audience Measurement Quantitative study of the frequency of use of media. Find out more Equipment
Between 2020 and 2025, emissions related to people meters installed in panelist homes were reduced by 66%.
This progress stems from an eco-design strategy applied to measurement hardware. The newly developed units are more compact and energy-efficient, lowering their environmental impact across every stage of their lifecycle: manufacturing, transport, and daily usage.
Digital Digital A signal is said to be digital if it can be represented by a series of discrete values that can be coded in binary as either 0 or 1. It is the opposite of analogue signal. Digital broadcasting has become the primary mode for television broadcasting, whether by cable, satellite, or even terrestrial. Find out more Efficiency and Cloud Cloud Cloud computing is an infrastructure in which computing power and storage are managed by remote servers which users connect to via a secure internet link. Find out more Infrastructure Optimization
Despite continuous growth in digital usage, Médiamétrie successfully reduced emissions from its Cloud operations by 22% in one year.
This performance relies on two main technical initiatives:
- Migrating data data Digital data Find out more to energy-efficient servers located in France.
- Optimizing data storage methods in favor of lower-impact solutions.
Energy Efficiency and Transition to Renewable Energy
Over a 5-year period, the company's total electricity consumption dropped by 969 MWh, cutting overall usage in half (divided by 2).
These savings were achieved by optimizing workspace management and enforcing a strict energy efficiency plan. As a result, emissions from building operations decreased by nearly 50% compared to 2020.
Additionally, the energy mix has significantly decarbonized: 59% of electricity consumed now comes from renewable sources, a share ten times higher than the previous year.