MediaEar

EAR is the reference audience measurement audience measurement Quantitative study of the frequency of use of media. Find out more for radio in France. Conducted on a large sample sample A subset of the population studied, selected in accordance with a sampling plan, and subject to the collection of information. Find out more of respondents, it provides daily audience audience The set of listeners, viewers, or TV viewers in which each individual is equally weighted, regardless of their listening/viewing duration or frequency of contact. Find out more figures for national, regional and local radio stations.

The study study Any research done across a population, line of business, or products (programme content, programme schedules, etc.) A study relies most often on the data coming out of a survey (or surveys). Find out more enables analysis of station performance by listener listener Someone who is listening to a radio station, an aggregate of stations or a coordination; this generic term can also be used for television (however, its preferred term is "TV viewer"). Find out more profile, socio-demographic criteria, consumption behaviours and standard of living. It serves as an essential benchmark for tracking tracking Activity which aims to measure the profile of a visitor to a website, their browsing path, interests, origin in the network, etc., in order to tailor content to them. Find out more changes in radio listening, comparing audience performance and informing editorial, commercial and advertising decisions.

EAR > Insights complements the benchmark audience measurement audience measurement Quantitative study of the frequency of use of media. Find out more by analyzing radio listening behaviors over several weeks. Based on a continuous panel panel A sample from which information is collected over time. It can be questioned several times at regular intervals. This method is pertinent for studying changes in behaviour. The sample can be questioned continuously: - either: each individual in the panel is asked to fill in a daily questionnaire relating to the subject of the study. This is the case for the Radio panel. - or the information is recorded and returned regularly. This is the case for the Médiamat panel. This method is pertinent for understanding behavioural patterns and their changes if the panel lasts long enough. Find out more of 6,000 individuals equipped with the RateOnAir connected wristband, the solution provides a deeper understanding of listening journeys.

It measures key indicators such as reach reach Reach is the term used to describe the reach achieved by a medium, publication, advertisement or campaign. It corresponds to the number of users reached and is therefore quantitative data. Reach plays a key role in measuring return on investment. It is used to determine whether or not the communication is effective. Whether for a website or a social network, reach corresponds to the proportion of the Internet user population or the audience reached by the site or network over a set period. Find out more , frequency frequency In electronics, the frequency characterises a vibrating motion, such as an electromagnetic wave: it is the number of times the phenomenon is produced per second (the unit of measurement is the Hertz). In statistics, it is the number of times an event takes place, expressed as a percentage. In computing, it expresses the power of a computer's processors. For example: Pentium III 650 MHz Find out more , interactions between stations and audience duplication audience duplication Processing to calculate the common audiences of two formats, shows, advertising slots, or time slots. The duplication between two instances of the same format is called internal duplication. It is because of the phenomenon of duplication that cumulative audiences cannot be added up. Find out more .EAR > Insights helps market players better understand listener listener Someone who is listening to a radio station, an aggregate of stations or a coordination; this generic term can also be used for television (however, its preferred term is "TV viewer"). Find out more loyalty, audience audience The set of listeners, viewers, or TV viewers in which each individual is equally weighted, regardless of their listening/viewing duration or frequency of contact. Find out more movement between radio brands, and the complementarity of different audio offerings.

EAR > Insights Digital Digital A signal is said to be digital if it can be represented by a series of discrete values that can be coded in binary as either 0 or 1. It is the opposite of analogue signal. Digital broadcasting has become the primary mode for television broadcasting, whether by cable, satellite, or even terrestrial. Find out more provides broadcasters with a detailed view of audio consumption by listening mode mode In statistics, the mode is the most common value. Find out more . The solution distinguishes between FM FM In everyday language, the band of VHF frequencies between 88 MHz and 108 MHz, used for stereo radio broadcasting. It is possible to listen to many radio stations across this band over a local geographic range: public service stations, general interest programmes, musical, special-interest or local programming, etc. Find out more listening, DAB+ DAB+ Digital Audio Broadcasting is a digital radio broadcasting standard. It allows you to listen to the radio from a compatible device. DAB+ radio allows you to broadcast programme-related information such as text, images and other data. Find out more , live radio streams, catch-up catch-up Catch-up technology allows TV viewers to watch or rewatch a television programme after it has been broadcast live. Find out more radio, podcasts and web radio stations.

It enables users to evaluate the contribution of digital channels to radio consumption, identify complementarities between distribution distribution This refers to the distribution of a variable; “structure” is also used with this meaning. In statistics, for each x value of a quantitative variable, the distribution function gives the proportion of individuals having a variable value that is less than or equal to x. Find out more channels and optimise the distribution strategy of audio brands in an increasingly fragmented environment.

Global Audio is an annual study study Any research done across a population, line of business, or products (programme content, programme schedules, etc.) A study relies most often on the data coming out of a survey (or surveys). Find out more that maps all audio consumption behaviours in France. It analyses listening habits across live radio, podcasts, audiobooks, music streaming streaming A technical method of digitally transmitting data to enable the playback of a continuous flow of video and audio material. Unlike terrestrial or satellite TV broadcasting, this technology requires a two-way network (internet) to send periodic requests to the streaming server in order to receive video or audio micro-files. Find out more services and personal music libraries.

The study delivers a consolidated view of listening volumes, consumption contexts, listener listener Someone who is listening to a radio station, an aggregate of stations or a coordination; this generic term can also be used for television (however, its preferred term is "TV viewer"). Find out more profiles and usage patterns across different audio offerings. It helps stakeholders better understand the place of radio within the broader audio ecosystem and monitor the evolution of listening habits.

EAR > Podcast Podcast Audio programme in the form of episodes or series available online for listening on demand. This terminology comes from the contraction of the words Ipod and Broadcast... Find out more measures podcast listening and downloads regardless of the format, platform, or device used. The data data Digital data Find out more is collected from logs provided by subscribers and their hosting providers.

Centralised within an external technical infrastructure supervised and managed by Médiamétrie, this data provides a reliable measurement of podcast consumption. EAR > Podcast supports publishers, sales houses and audio stakeholders in analysing performance and maximising the value of their content.