MediaFrom

Métridom is the benchmark audience measurement audience measurement Quantitative study of the frequency of use of media. Find out more system for radio and television in France’s overseas territories. Conducted via a self-reporting telephone survey survey A statistical method that aims to produce information about a population by interviewing part of the population (sample). This word is generally used to mean a survey conducted on a sample that have been interviewed using a questionnaire or else systematically observed. Find out more , it provides daily audience audience The set of listeners, viewers, or TV viewers in which each individual is equally weighted, regardless of their listening/viewing duration or frequency of contact. Find out more figures for stations and channels based on sociodemographic criteria.

The study study Any research done across a population, line of business, or products (programme content, programme schedules, etc.) A study relies most often on the data coming out of a survey (or surveys). Find out more covers the main overseas territories measured by Médiamétrie: Guadeloupe, Martinique, Réunion, Guyane, Mayotte, and Nouvelle-Calédonie. It enables market players to track the performance of local media, compare audiences, and inform their editorial, commercial, and advertising decisions.

OUD (Observatory of Digital Digital A signal is said to be digital if it can be represented by a series of discrete values that can be coded in binary as either 0 or 1. It is the opposite of analogue signal. Digital broadcasting has become the primary mode for television broadcasting, whether by cable, satellite, or even terrestrial. Find out more Usage) is a self-reported survey survey A statistical method that aims to produce information about a population by interviewing part of the population (sample). This word is generally used to mean a survey conducted on a sample that have been interviewed using a questionnaire or else systematically observed. Find out more dedicated to analyzing digital usage in France’s overseas territories. Conducted among a representative representative A sample is said to be representative when it has been generated via a representative draw, meaning that each individual in the population had a non-zero probability of being selected. Representativeness relates to the sample and not to a unit of the population. It is not synonymous with a proportional sample or a "reduced model" of the population studied. In survey theory, it has been demonstrated that an optimal sampling strategy consists of organising the sample according to the variables that are most correlated to the subject of the study. Find out more sample sample A subset of the population studied, selected in accordance with a sampling plan, and subject to the collection of information. Find out more in Guadeloupe, Martinique, Réunion, and Guyane, it provides a better understanding of the digital practices of local populations.

In particular, the study study Any research done across a population, line of business, or products (programme content, programme schedules, etc.) A study relies most often on the data coming out of a survey (or surveys). Find out more analyzes the use of the Internet, social media, audio, and video. It complements radio and TV audience audience The set of listeners, viewers, or TV viewers in which each individual is equally weighted, regardless of their listening/viewing duration or frequency of contact. Find out more data data Digital data Find out more by shedding light on digital behaviors and the evolution of media practices in France’s overseas territories.