Who are we?
Médiamétrie measures the audience reach of television, radio, websites and apps, streaming and video-sharing platforms, and the performance of advertising campaigns.Our clients include television networks, radio stations, digital companies, platforms, media agencies, advertising networks, advertisers, and media companies (whose websites and apps we measure).
Providing transparent, fair, comparable, and widely recognized measurement, based on innovative methodologies and technologies
Every day, we process more than a billion data data Digital data Find out more points. Combined with our expertise, they enable us to produce accurate, independent, and reliable measurements.
Helping media and advertising professionals gain a reliable understanding of audience behaviors and trends
Audience measurement Audience measurement Quantitative study of the frequency of use of media. Find out more serves as a benchmark—an essential reference point for ensuring smooth commercial transactions in the market. Only transparent, fair, and comparable measurement can guarantee the stability of the media and digital digital A signal is said to be digital if it can be represented by a series of discrete values that can be coded in binary as either 0 or 1. It is the opposite of analogue signal. Digital broadcasting has become the primary mode for television broadcasting, whether by cable, satellite, or even terrestrial. Find out more ecosystem today.
A mission-driven company
Médiamétrie’s mission: To promote rigorous, transparent, and collaborative audience measurement audience measurement Quantitative study of the frequency of use of media. Find out more that fosters a balanced media ecosystem—the foundation of our democratic life.
By becoming a Mission-Driven Company, Médiamétrie has established four statutory objectives:
- Develop reliable and transparent measurement methods
- Anticipate and incorporate future usage patterns
- Promote fair representation of market stakeholders in the governance of measurement
- Contribute to the development of sustainable and sovereign measurement systems
Our European commitment
Médiamétrie is one of the six founding members of the Audience Measurement Audience Measurement Quantitative study of the frequency of use of media. Find out more Coalition (AMC).
Established in 2025, it brings together the leading JICs (Joint Industry Committees), MOCs (Media Owner Committees), and market research firms in Europe.
It currently holds the presidency of the coalition.