FAQ
Questions about audience measurement, media research, data, or Médiamétrie? Find clear answers to the most frequently asked questions and learn more about our expertise, methodologies, and services.
Browse the topics below to quickly access information about our measurements, studies, data data Digital data Find out more solutions, and the way Médiamétrie supports media and advertising professionals.
Survey Contacts and Consent
Why is Médiamétrie contacting me, and can it do so without my consent?
Médiamétrie may contact contact In media planning, a contact refers to an individual's exposure to an advertisement. In radio parlance, this is Opportunity to Hear (OTH) and for TV, Internet, press, cinema and poster advertisements, it is called Opportunity to See (OTS). Find out more you to take part in surveys about your media and digital digital A signal is said to be digital if it can be represented by a series of discrete values that can be coded in binary as either 0 or 1. It is the opposite of analogue signal. Digital broadcasting has become the primary mode for television broadcasting, whether by cable, satellite, or even terrestrial. Find out more entertainment habits. These contacts may be made by phone as part of our audience measurement audience measurement Quantitative study of the frequency of use of media. Find out more and research activities. As a market and opinion research company, Médiamétrie does not engage in commercial telemarketing. Under the applicable regulations, research organizations may contact individuals for an initial survey survey A statistical method that aims to produce information about a population by interviewing part of the population (sample). This word is generally used to mean a survey conducted on a sample that have been interviewed using a questionnaire or else systematically observed. Find out more invitation without obtaining prior consent consent Any freely given, specific, informed and unambiguous indication of the data subject's wishes through which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her. It is one of the six legal bases provided for by the GDPR. Find out more .
How are the respondents selected?
Anyone living in France may be contacted by Médiamétrie to participate in audience measurement audience measurement Quantitative study of the frequency of use of media. Find out more and market research studies. The only exception is for individuals who have formally requested not to be contacted for future surveys via this contact contact In media planning, a contact refers to an individual's exposure to an advertisement. In radio parlance, this is Opportunity to Hear (OTH) and for TV, Internet, press, cinema and poster advertisements, it is called Opportunity to See (OTS). Find out more form.
Why am I being contacted even though I'm on the red list?
Médiamétrie uses an Automatic Calling System Automatic Calling System A telephone system that is capable of dialling telephone numbers automatically and, generally, in large numbers. Find out more that randomly dials numbers to conduct telephone surveys. Even if your landline or cell phone number is on the red list or Bloctel Bloctel France’s telephone preference service which succeeded the Pacitel list. Find out more (which will be discontinued in S2-2026), you may still receive a call.
Why am I being contacted when I asked not to be contacted anymore?
If you have asked Médiamétrie not to contact contact In media planning, a contact refers to an individual's exposure to an advertisement. In radio parlance, this is Opportunity to Hear (OTH) and for TV, Internet, press, cinema and poster advertisements, it is called Opportunity to See (OTS). Find out more you at a specific phone number, we may still reach reach Reach is the term used to describe the reach achieved by a medium, publication, advertisement or campaign. It corresponds to the number of users reached and is therefore quantitative data. Reach plays a key role in measuring return on investment. It is used to determine whether or not the communication is effective. Whether for a website or a social network, reach corresponds to the proportion of the Internet user population or the audience reached by the site or network over a set period. Find out more you through another number associated with you, such as a mobile or alternative landline number. To ensure that you are excluded from all future survey survey A statistical method that aims to produce information about a population by interviewing part of the population (sample). This word is generally used to mean a survey conducted on a sample that have been interviewed using a questionnaire or else systematically observed. Find out more contacts, please provide all your phone numbers and email addresses when submitting your request via this contact form.
Why does it sometimes seem that no one is on the line when I answer a call from Médiamétrie?
The brief delay before an interviewer starts speaking is the time needed to connect your call. Your phone number was initially dialled by an automated calling system and, once you answered, the call was transferred to one of our interviewers.
Why might I get several calls in a single day?
We may call the same number more than once if there is no answer or if the line is busy. These repeated attempts help ensure that everyone selected for a survey survey A statistical method that aims to produce information about a population by interviewing part of the population (sample). This word is generally used to mean a survey conducted on a sample that have been interviewed using a questionnaire or else systematically observed. Find out more has an opportunity to participate.
Why might I get a call in the evening?
To ensure that our surveys are
representative
representative
A sample is said to be representative when it has been generated via a representative draw, meaning that each individual in the population had a non-zero probability of being selected. Representativeness relates to the sample and not to a unit of the population. It is not synonymous with a proportional sample or a "reduced model" of the population studied. In survey theory, it has been demonstrated that an optimal sampling strategy consists of organising the sample according to the variables that are most correlated to the subject of the study.
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, we need to
contact
contact
In media planning, a contact refers to an individual's exposure to an advertisement. In radio parlance, this is Opportunity to Hear (OTH) and for TV, Internet, press, cinema and poster advertisements, it is called Opportunity to See (OTS).
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people who are unavailable during the day. We are therefore authorized to contact you until 8:30 p.m. on weekdays
Why might I be called on weekends and holidays?
The media operates around the clock. Therefore, to ensure that our surveys are
representative
representative
A sample is said to be representative when it has been generated via a representative draw, meaning that each individual in the population had a non-zero probability of being selected. Representativeness relates to the sample and not to a unit of the population. It is not synonymous with a proportional sample or a "reduced model" of the population studied. In survey theory, it has been demonstrated that an optimal sampling strategy consists of organising the sample according to the variables that are most correlated to the subject of the study.
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, we need to interview people on weekends and holidays. We are therefore authorized to
contact
contact
In media planning, a contact refers to an individual's exposure to an advertisement. In radio parlance, this is Opportunity to Hear (OTH) and for TV, Internet, press, cinema and poster advertisements, it is called Opportunity to See (OTS).
Find out more
you until 8:30 p.m.
Who is the person I speak with when Médiamétrie calls me?
The interviewer conducting this
survey
survey
A statistical method that aims to produce information about a population by interviewing part of the population (sample). This word is generally used to mean a survey conducted on a sample that have been interviewed using a questionnaire or else systematically observed.
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was trained by Médiamétrie. To ensure quality, he or she is required to follow the
Questionnaire
Questionnaire
A structured, standardised set of questions that are posed in the same way to survey participants. A questionnaire often includes filter questions and the response to these will influence subsequent questions.
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and methodology specific to this
study
study
Any research done across a population, line of business, or products (programme content, programme schedules, etc.) A study relies most often on the data coming out of a survey (or surveys).
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.
I no longer want to be contacted: what should I do?
If you no longer wish to be contacted by Médiamétrie or to participate in our surveys, you may send us your request at any time to the following address: dpo@mediametrie.fr, clearly specifying all the
contact
contact
In media planning, a contact refers to an individual's exposure to an advertisement. In radio parlance, this is Opportunity to Hear (OTH) and for TV, Internet, press, cinema and poster advertisements, it is called Opportunity to See (OTS).
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information through which you no longer wish to be contacted (landline and cell phone numbers, email addresses).
How can I verify that it's really Médiamétrie calling me?
You can call back the number that was displayed to
contact
contact
In media planning, a contact refers to an individual's exposure to an advertisement. In radio parlance, this is Opportunity to Hear (OTH) and for TV, Internet, press, cinema and poster advertisements, it is called Opportunity to See (OTS).
Find out more
us again.
Does this FAQ not address your question question An inquiry posed in the same way to all participants in the same survey, with the goal of obtaining answers of the same nature. We distinguish closed questions whose responses are chosen from the options provided (scales, yes / no, classification options, etc.), from open-ended questions for which no answer categories are offered. In the latter case, the spontaneous answer of the interviewee is gathered. Find out more ? Our experts are here to assist you and provide you with the information you need.