FAQ

Questions about audience measurement, media research, data, or Médiamétrie? Find clear answers to the most frequently asked questions and learn more about our expertise, methodologies, and services.

Browse the topics below to quickly access information about our measurements, studies, data data Digital data Find out more solutions, and the way Médiamétrie supports media and advertising professionals.

Why is Médiamétrie contacting me, and can it do so without my consent?

Médiamétrie may contact contact In media planning, a contact refers to an individual's exposure to an advertisement. In radio parlance, this is Opportunity to Hear (OTH) and for TV, Internet, press, cinema and poster advertisements, it is called Opportunity to See (OTS). Find out more you to take part in surveys about your media and digital digital A signal is said to be digital if it can be represented by a series of discrete values that can be coded in binary as either 0 or 1. It is the opposite of analogue signal. Digital broadcasting has become the primary mode for television broadcasting, whether by cable, satellite, or even terrestrial. Find out more entertainment habits. These contacts may be made by phone as part of our audience measurement audience measurement Quantitative study of the frequency of use of media. Find out more and research activities. As a market and opinion research company, Médiamétrie does not engage in commercial telemarketing. Under the applicable regulations, research organizations may contact individuals for an initial survey survey A statistical method that aims to produce information about a population by interviewing part of the population (sample). This word is generally used to mean a survey conducted on a sample that have been interviewed using a questionnaire or else systematically observed. Find out more invitation without obtaining prior consent consent Any freely given, specific, informed and unambiguous indication of the data subject's wishes through which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her. It is one of the six legal bases provided for by the GDPR. Find out more .

How are the respondents selected?

Why am I being contacted even though I'm on the red list?

Médiamétrie uses an Automatic Calling System Automatic Calling System A telephone system that is capable of dialling telephone numbers automatically and, generally, in large numbers. Find out more that randomly dials numbers to conduct telephone surveys. Even if your landline or cell phone number is on the red list or Bloctel Bloctel France’s telephone preference service which succeeded the Pacitel list. Find out more (which will be discontinued in S2-2026), you may still receive a call.

Why am I being contacted when I asked not to be contacted anymore?

Why does it sometimes seem that no one is on the line when I answer a call from Médiamétrie?

The brief delay before an interviewer starts speaking is the time needed to connect your call. Your phone number was initially dialled by an automated calling system and, once you answered, the call was transferred to one of our interviewers.

Why might I get several calls in a single day?

I no longer want to be contacted: what should I do?

If you no longer wish to be contacted by Médiamétrie or to participate in our surveys, you may send us your request at any time to the following address: dpo@mediametrie.fr, clearly specifying all the contact contact In media planning, a contact refers to an individual's exposure to an advertisement. In radio parlance, this is Opportunity to Hear (OTH) and for TV, Internet, press, cinema and poster advertisements, it is called Opportunity to See (OTS). Find out more information through which you no longer wish to be contacted (landline and cell phone numbers, email addresses).