Understanding media measurement
Audience measurement relies on rigorous methodologies, robust data collection processes and industry standards. This section helps you understand how audience measurements are produced, explore key indicators and analyses, navigate essential terminology through a dedicated glossary, and learn about the role of panellists and respondents in our studies.
Understanding Audience Measurement
Learn about the principles, methodologies and processes used to produce industry-standard audience audience The set of listeners, viewers, or TV viewers in which each individual is equally weighted, regardless of their listening/viewing duration or frequency of contact. Find out more measurements.
M Insights: Analysis & Insights
M Insights explores trends in media consumption and audience audience The set of listeners, viewers, or TV viewers in which each individual is equally weighted, regardless of their listening/viewing duration or frequency of contact. Find out more behaviour using audience measurement audience measurement Quantitative study of the frequency of use of media. Find out more data data Digital data Find out more . Its articles, analyses and industry insights help explain market developments, audience behaviours and the forces shaping the media ecosystem.
Panellists and respondents
Audience measurement Audience measurement Quantitative study of the frequency of use of media. Find out more relies on the contribution of thousands of people across France. Panellists and respondents contribute every day to the collection of data data Digital data Find out more used to analyse media consumption, audience audience The set of listeners, viewers, or TV viewers in which each individual is equally weighted, regardless of their listening/viewing duration or frequency of contact. Find out more behaviour and media reach reach Reach is the term used to describe the reach achieved by a medium, publication, advertisement or campaign. It corresponds to the number of users reached and is therefore quantitative data. Reach plays a key role in measuring return on investment. It is used to determine whether or not the communication is effective. Whether for a website or a social network, reach corresponds to the proportion of the Internet user population or the audience reached by the site or network over a set period. Find out more .
Audience Measurement Glossary
Audience Audience The set of listeners, viewers, or TV viewers in which each individual is equally weighted, regardless of their listening/viewing duration or frequency of contact. Find out more , Panel Panel A sample from which information is collected over time. It can be questioned several times at regular intervals. This method is pertinent for studying changes in behaviour. The sample can be questioned continuously: - either: each individual in the panel is asked to fill in a daily questionnaire relating to the subject of the study. This is the case for the Radio panel. - or the information is recorded and returned regularly. This is the case for the Médiamat panel. This method is pertinent for understanding behavioural patterns and their changes if the panel lasts long enough. Find out more , coverage coverage The audience accumulation over a long period (week, month, etc.) This is the number or percentage of people having had at least one contact, of any duration, with the media studied during the time period. It is calculated based on continuous panels. Find out more , audience share audience share The audience share, or market share of an event (programme, advertising slot, channel, station, etc.) is the ratio of the average audience for that event and the average audience for the media over the same time slot. This gives an indicator of the relative performance of a channel or station relative to their competitors. Find out more … Find definitions of the key terms in Audience Measurement Audience Measurement Quantitative study of the frequency of use of media. Find out more .
Frequently Asked Questions
Find answers to frequently asked questions about audience measurement audience measurement Quantitative study of the frequency of use of media. Find out more , the methodologies behind it, the key indicators used, and Médiamétrie's role within the media ecosystem.