Audiences and Results Internet
Internet Audiences: Key metrics, unique visitors and trends to help you understand online audience behaviours.
Total Internet Audience in France in July 2026
In July 2026, 56.2 million people went online during the month, representing 96% of French people aged 11 and older. Every day, 50.2 million of them surfed the Internet.
On average average The average is one of the most important statistical indicators for a set of numbers. By default, it is the arithmetic mean, calculated by adding the values in the set and then dividing that sum by the number of values. Find out more , French people aged 11 and older spent 3 hours and 22 minutes per day on the Internet.
Top 50 Most-Visited Groups in France
Ranking based on the “Monthly Unique Visitors” metric
| Groupe (P) | Visiteurs Uniques par mois | Visiteurs Uniques moyens par jour |
| 55 775 000 | 47 162 000 | |
| Meta Platforms | 54 794 000 | 45 277 000 |
| Microsoft | 45 000 000 | 18 655 000 |
| Amazon | 43 286 000 | 11 687 000 |
| WEB66 | 35 887 000 | 9 879 000 |
| La Poste | 32 792 000 | 6 411 000 |
| Groupe Figaro | 32 545 000 | 6 773 000 |
| Adevinta | 31 588 000 | 7 764 000 |
| ReWorld Media | 31 486 000 | 4 497 000 |
| Wikimedia Foundation | 30 624 000 | 4 268 000 |
| Louis Hachette Group | 30 057 000 | 5 513 000 |
| francetélévisions | 29 300 000 | 5 144 000 |
| Groupe Auchan | 29 212 000 | 3 877 000 |
| OpenAI | 28 397 000 | 8 607 000 |
| Apple Inc. | 27 807 000 | 12 128 000 |
| Bytedance | 27 229 000 | 11 549 000 |
| Doctolib | 27 222 000 | 3 487 000 |
| Snap Inc. | 26 651 000 | 20 217 000 |
| Groupe Canal+ | 25 776 000 | 3 406 000 |
| Booking Holdings | 25 442 000 | 3 009 000 |
| Orange | 25 220 000 | 8 630 000 |
| Gouvernement Francais | 24 918 000 | 2 085 000 |
| Groupe Credit Agricole | 24 908 000 | 7 135 000 |
| Webedia | 23 833 000 | 2 868 000 |
| CMA Media | 23 807 000 | 3 833 000 |
| Assurance Maladie | 23 241 000 | 2 151 000 |
| Ministere de l Economie et des Finances | 22 064 000 | 1 604 000 |
| Samsung Group | 21 356 000 | 7 278 000 |
| Groupe Fnac Darty | 20 927 000 | 1 684 000 |
| E.Leclerc | 20 877 000 | 3 048 000 |
| Groupe Le Monde | 20 644 000 | 3 402 000 |
| Carrefour | 20 462 000 | 2 631 000 |
| M6 | 20 380 000 | 2 309 000 |
| Spotify | 20 127 000 | 6 618 000 |
| Publihebdos | 19 918 000 | 2 859 000 |
| Lidl+Schwarz | 19 841 000 | 2 887 000 |
| PayPal | 19 492 000 | 1 995 000 |
| Radio France | 18 903 000 | 2 217 000 |
| Vinted | 18 901 000 | 5 508 000 |
| Groupe Les Echos - Le Parisien | 18 883 000 | 2 409 000 |
| NetFlix | 18 789 000 | 4 542 000 |
| Groupe Amaury | 18 684 000 | 3 470 000 |
| Yahoo | 18 683 000 | 5 398 000 |
| Societe Generale | 18 461 000 | 4 738 000 |
| Altice France | 18 187 000 | 3 674 000 |
| 20 Minutes France | 17 988 000 | 2 075 000 |
| Groupe Casino | 17 862 000 | 1 606 000 |
| SNCF France | 17 686 000 | 2 217 000 |
| Groupe TF1 | 17 247 000 | 2 091 000 |
| X Corp. | 16 423 000 | 4 320 000 |
Distribution Distribution This refers to the distribution of a variable; “structure” is also used with this meaning. In statistics, for each x value of a quantitative variable, the distribution function gives the proportion of individuals having a variable value that is less than or equal to x. Find out more of the Top 50 Most-Visited Groups in France, by Screen
Ranking based on the "Monthly Unique Visitors" metric
| Groupe (P) | Visiteurs Uniques par mois | % des VU ayant utilisé l’ordinateur | % des VU ayant utilisé les écrans mobiles |
| 55 775 000 | 55,6 | 98,1 | |
| Meta Platforms | 54 794 000 | 28,4 | 98,7 |
| Microsoft | 45 000 000 | 50,1 | 85,1 |
| Amazon | 43 286 000 | 35,1 | 88,2 |
| WEB66 | 35 887 000 | 20,9 | 93,5 |
| La Poste | 32 792 000 | 33,5 | 84,2 |
| Groupe Figaro | 32 545 000 | 23,2 | 90,6 |
| Adevinta | 31 588 000 | 22,9 | 89,3 |
| ReWorld Media | 31 486 000 | 16,4 | 92,8 |
| Wikimedia Foundation | 30 624 000 | 22,3 | 89,4 |
| Louis Hachette Group | 30 057 000 | 23,3 | 89,7 |
| francetélévisions | 29 300 000 | 19,5 | 91,3 |
| Groupe Auchan | 29 212 000 | 29,5 | 84,9 |
| OpenAI | 28 397 000 | 20,6 | 90,2 |
| Apple Inc. | 27 807 000 | 9,1 | 95,0 |
| Bytedance | 27 229 000 | 9,2 | 94,4 |
| Doctolib | 27 222 000 | 20,6 | 89,9 |
| Snap Inc. | 26 651 000 | 1,6 | 99,5 |
| Groupe Canal+ | 25 776 000 | 15,9 | 91,7 |
| Booking Holdings | 25 442 000 | 23,9 | 87,4 |
| Orange | 25 220 000 | 32,2 | 83,1 |
| Gouvernement Francais | 24 918 000 | 34,4 | 78,9 |
| Groupe Credit Agricole | 24 908 000 | 26,9 | 83,6 |
| Webedia | 23 833 000 | 19,4 | 89,4 |
| CMA Media | 23 807 000 | 15,7 | 92,4 |
| Assurance Maladie | 23 241 000 | 41,7 | 72,9 |
| Ministere de l Economie et des Finances | 22 064 000 | 48,3 | 64,5 |
| Samsung Group | 21 356 000 | 5,5 | 96,5 |
| Groupe Fnac Darty | 20 927 000 | 30,8 | 79,1 |
| E.Leclerc | 20 877 000 | 23,6 | 84,8 |
| Groupe Le Monde | 20 644 000 | 22,3 | 86,8 |
| Carrefour | 20 462 000 | 25,0 | 83,3 |
| M6 | 20 380 000 | 21,2 | 84,6 |
| Spotify | 20 127 000 | 9,2 | 93,7 |
| Publihebdos | 19 918 000 | 9,1 | 95,0 |
| Lidl+Schwarz | 19 841 000 | 12,9 | 92,0 |
| PayPal | 19 492 000 | 27,8 | 81,3 |
| Radio France | 18 903 000 | 15,3 | 90,0 |
| Vinted | 18 901 000 | 12,7 | 91,8 |
| Groupe Les Echos - Le Parisien | 18 883 000 | 13,6 | 92,0 |
| NetFlix | 18 789 000 | 18,3 | 87,2 |
| Groupe Amaury | 18 684 000 | 17,6 | 89,9 |
| Yahoo | 18 683 000 | 41,6 | 71,2 |
| Societe Generale | 18 461 000 | 20,0 | 85,8 |
| Altice France | 18 187 000 | 21,0 | 86,6 |
| 20 Minutes France | 17 988 000 | 14,7 | 91,7 |
| Groupe Casino | 17 862 000 | 25,5 | 82,1 |
| SNCF France | 17 686 000 | 21,9 | 85,9 |
| Groupe TF1 | 17 247 000 | 18,0 | 87,8 |
| X Corp. | 16 423 000 | 17,7 | 88,4 |
Top 50 Most-Visited Brands in France
Ranking based on the “Monthly Unique Visitors” metric
| Marque (B) | Visiteurs Uniques par mois | Visiteurs Uniques moyens par jour |
| 55 671 000 | 45 830 000 | |
| 52 130 000 | 34 915 000 | |
| YouTube | 50 374 000 | 19 962 000 |
| 50 333 000 | 35 605 000 | |
| 45 175 000 | 26 902 000 | |
| Amazon | 41 267 000 | 10 605 000 |
| Messenger | 36 635 000 | 18 519 000 |
| Leboncoin.fr - T ACPM | 31 132 000 | 7 668 000 |
| Wikipedia | 30 506 000 | 4 223 000 |
| Microsoft / Microsoft 365 | 30 401 000 | 6 140 000 |
| OpenAI | 28 397 000 | 8 607 000 |
| Doctolib | 27 222 000 | 3 487 000 |
| Snapchat - T ACPM | 26 533 000 | 20 199 000 |
| TikTok | 26 416 000 | 11 370 000 |
| Waze | 25 061 000 | 6 511 000 |
| franceinfo - T ACPM | 24 790 000 | 3 941 000 |
| Booking.com | 24 158 000 | 2 853 000 |
| Orange | 24 141 000 | 8 466 000 |
| BFM TV - T ACPM | 23 093 000 | 3 504 000 |
| Apple | 22 714 000 | 11 497 000 |
| LA POSTE | 22 251 000 | 3 043 000 |
| Le Figaro - T ACPM | 21 186 000 | 3 047 000 |
| Windows Live | 20 881 000 | 2 578 000 |
| Samsung | 20 868 000 | 7 232 000 |
| E.Leclerc | 20 582 000 | 3 015 000 |
| Spotify | 20 104 000 | 6 617 000 |
| Outlook (Outlook.com) | 20 063 000 | 8 657 000 |
| Assurance Maladie | 19 977 000 | 1 671 000 |
| Actu.fr - T ACPM | 19 918 000 | 2 854 000 |
| Ouest France - T ACPM | 19 565 000 | 3 085 000 |
| Carrefour | 19 551 000 | 2 522 000 |
| impots.gouv.fr | 19 546 000 | 1 321 000 |
| Lidl | 19 484 000 | 2 852 000 |
| PayPal | 19 409 000 | 1 970 000 |
| Netflix | 18 761 000 | 4 539 000 |
| Vinted | 18 761 000 | 5 494 000 |
| 18 000 000 | 4 694 000 | |
| Yahoo | 17 914 000 | 4 884 000 |
| Le Monde - T ACPM | 17 547 000 | 2 668 000 |
| Credit Agricole | 16 942 000 | 5 233 000 |
| Le Parisien - T ACPM | 16 828 000 | 1 777 000 |
| Dailymotion | 16 797 000 | 1 320 000 |
| Cdiscount | 16 592 000 | 1 477 000 |
| L Equipe - T ACPM | 16 499 000 | 2 903 000 |
| Service Public | 16 436 000 | 1 014 000 |
| Twitter X | 16 016 000 | 4 255 000 |
| 20 Minutes - T ACPM | 16 002 000 | 1 712 000 |
| Airbnb | 15 851 000 | 2 258 000 |
| PagesJaunes - T | 15 776 000 | 1 021 000 |
| Temu | 15 484 000 | 3 876 000 |
Distribution Distribution This refers to the distribution of a variable; “structure” is also used with this meaning. In statistics, for each x value of a quantitative variable, the distribution function gives the proportion of individuals having a variable value that is less than or equal to x. Find out more of the Top 50 Most-Visited Brands in France by Screen
Ranking based on the “Monthly Unique Visitors” metric
| Marque (B) | Visiteurs Uniques par mois | % des VU ayant utilisé l’ordinateur | % des VU ayant utilisé les écrans mobiles |
| 55 671 000 | 54,3 | 98,0 | |
| 52 130 000 | 26,1 | 97,8 | |
| YouTube | 50 374 000 | 30,4 | 94,4 |
| 50 333 000 | 5,4 | 99,5 | |
| 45 175 000 | 14,9 | 96,7 | |
| Amazon | 41 267 000 | 35,8 | 87,0 |
| Messenger | 36 635 000 | 1,6 | 99,5 |
| Leboncoin.fr - T ACPM | 31 132 000 | 22,7 | 89,4 |
| Wikipedia | 30 506 000 | 22,3 | 89,4 |
| Microsoft / Microsoft 365 | 30 401 000 | 34,9 | 80,1 |
| OpenAI | 28 397 000 | 20,6 | 90,2 |
| Doctolib | 27 222 000 | 20,6 | 89,9 |
| Snapchat - T ACPM | 26 533 000 | 1,6 | 99,5 |
| TikTok | 26 416 000 | 8,6 | 94,8 |
| Waze | 25 061 000 | 1,7 | 99,0 |
| franceinfo - T ACPM | 24 790 000 | 13,5 | 93,3 |
| Booking.com | 24 158 000 | 23,0 | 87,7 |
| Orange | 24 141 000 | 33,2 | 81,9 |
| BFM TV - T ACPM | 23 093 000 | 15,3 | 92,3 |
| Apple | 22 714 000 | 11,1 | 92,8 |
| LA POSTE | 22 251 000 | 33,8 | 77,3 |
| Le Figaro - T ACPM | 21 186 000 | 21,0 | 87,6 |
| Windows Live | 20 881 000 | 45,8 | 67,0 |
| Samsung | 20 868 000 | 5,6 | 96,5 |
| E.Leclerc | 20 582 000 | 23,1 | 85,2 |
| Spotify | 20 104 000 | 9,2 | 93,7 |
| Outlook (Outlook.com) | 20 063 000 | 27,8 | 82,1 |
| Assurance Maladie | 19 977 000 | 43,5 | 68,2 |
| Actu.fr - T ACPM | 19 918 000 | 9,1 | 95,0 |
| Ouest France - T ACPM | 19 565 000 | 14,2 | 91,8 |
| Carrefour | 19 551 000 | 25,3 | 82,7 |
| impots.gouv.fr | 19 546 000 | 51,4 | 59,1 |
| Lidl | 19 484 000 | 11,5 | 93,1 |
| PayPal | 19 409 000 | 27,8 | 81,1 |
| Netflix | 18 761 000 | 18,2 | 87,2 |
| Vinted | 18 761 000 | 12,6 | 91,8 |
| 18 000 000 | 23,9 | 83,8 | |
| Yahoo | 17 914 000 | 41,8 | 70,4 |
| Le Monde - T ACPM | 17 547 000 | 19,6 | 87,4 |
| Credit Agricole | 16 942 000 | 26,9 | 79,7 |
| Le Parisien - T ACPM | 16 828 000 | 12,2 | 92,1 |
| Dailymotion | 16 797 000 | 6,7 | 95,7 |
| Cdiscount | 16 592 000 | 25,9 | 81,4 |
| L Equipe - T ACPM | 16 499 000 | 15,7 | 90,8 |
| Service Public | 16 436 000 | 33,0 | 74,9 |
| Twitter X | 16 016 000 | 17,9 | 88,3 |
| 20 Minutes - T ACPM | 16 002 000 | 15,1 | 91,0 |
| Airbnb | 15 851 000 | 16,9 | 87,5 |
| PagesJaunes - T | 15 776 000 | 26,1 | 82,4 |
| Temu | 15 484 000 | 13,0 | 90,2 |
Definitions
Group or Parent Parent This level encompasses the audience of a set of brands. It is important to note that a Brand can only be counted in one Parent. The Parent is the company which is the principal shareholder of the Brands (and not the URLs) that are associated with it. Find out more : The Parent is a level that consolidates the audience audience The set of listeners, viewers, or TV viewers in which each individual is equally weighted, regardless of their listening/viewing duration or frequency of contact. Find out more of a set of brands. A Brand Brand Brand is the “brand” level. A brand is a set of URLs which are identified by the same logo. A brand is a coherent ensemble from the user viewpoint, in particular given the graphic charter or brand universe. Find out more can only be counted under a single Parent. The Parent is the company that is the majority shareholder of the Brands (not the URLs) associated with it.
Brand : The Brand is the “brand” level .” A Brand is an aggregate aggregate Grouping together of basic entities with the intention of forming larger units. In radio, two types of aggregates have existed since 1991: - Aggregates by format: General Interest Programmes, Private General Interest Programmes, Musical Programmes, Speciality Programmes, Local Programmes; - Aggregates by status: Public Service Radio Stations, Radio France, Private Commercial Radio Stations, Private Association Radio Stations. Find out more of domains, subdomains, and/or pages identified by the same logo in a consistent and uniform manner.
Brands included in the Hybrid Measurement Hybrid Measurement In statistics, this is an approach that involves mixing two data sources which differ both in nature and in level in order to create a third, richer or more detailed one. Find out more system’s Site-centric Site-centric Site-centric measurement refers to an audience measurement technique from data recorded on the website whose audience traffic was measured. This site-centric measurement is usually performed by a specialised solution, such as Google Analytics, that measures and analyses traffic using tags embedded in website pages or the screens of a mobile app. Find out more hybridisation hybridisation In statistics, this is an approach that involves mixing two data sources which differ both in nature and in level in order to create a third, richer or more detailed one. Find out more database database All the homogeneous data collected over the course of several surveys and whose structure provides the potential for tailor-made consultations and inquiries. Find out more are indicated either by the notation “T”, or by the notation “T ACPM ACPM ACPM (OJD until 2015) is a professional association which assure diffusion, distribution and counting of newspaper and advertising media. Find out more ” when their data data Digital data Find out more is certified by the ACPM (Alliance for Press and Media Figures).
Unique visitors per month : the total number of internet users who visited a group or brand at least once during the month in question question An inquiry posed in the same way to all participants in the same survey, with the goal of obtaining answers of the same nature. We distinguish closed questions whose responses are chosen from the options provided (scales, yes / no, classification options, etc.), from open-ended questions for which no answer categories are offered. In the latter case, the spontaneous answer of the interviewee is gathered. Find out more , regardless of where they connected from: home, work, or other locations. Internet users who visited the same group (or the same brand) multiple times are counted only once.
Average Average The average is one of the most important statistical indicators for a set of numbers. By default, it is the arithmetic mean, calculated by adding the values in the set and then dividing that sum by the number of values. Find out more Unique Visitors per Day: the average number of internet users who visited a group or brand at least once during a single day in the month in question. Internet users who visited the same site multiple times during the day are counted only once.
Methodology
The Audience Internet Global is based on nearly 10,000 panellists aged 11 and older:
6,000 mobile panellists and 4,000 computer panellists, enabling “native” measurement of the global audience of nearly 3,000 brands and more than 500 apps. The measurement benefits from innovative hybridisation methodologies combining panels and Big Data Big Data Big data (or megadata) refers to the enormous quantities of data produced by all digital activities: private or professional, human or machine. Technological advances have made it possible to use this data for purposes other than its main purpose, regardless of how it is structured. Data sets with characteristics (e.g. volume, velocity, variety, variability, veracity) which, for a particular domain problem, at a given time, cannot be efficiently processed to derive value with existing technologies and techniques. The term Big Data is commonly used in a variety of ways, for example, as the name of the scalable technology used to deal with large datasets. Find out more developed by Médiamétrie. This comprehensive Audience Measurement Audience Measurement Quantitative study of the frequency of use of media. Find out more yields audience results for mobile and desktop screens. The measurement takes into account users’ browsing activity regardless of location, connection type (3G/4G/5G/Wi-Fi), or protocol (http/HTTPS) for all websites and apps.