Audiences and Results Internet

The New Rules of the Game

The year 2025 highlights three major trends on the Internet: the emergence and growth of AI, which is changing how people use the Internet; the overwhelming dominance of mobile devices; and ever-increasing consumption across all Générations.

Internet: Ever-Increasing and Ever-More Mobile Internet Mobile Internet Mobile internet refers to all the services and content that are accessible from a mobile telephone thanks to 3G, 4G and forthcoming 5G cellular networks. Find out more Usage

With 48.6 million daily Internet users, France has reached a plateau in terms of coverage coverage The audience accumulation over a long period (week, month, etc.) This is the number or percentage of people having had at least one contact, of any duration, with the media studied during the time period. It is calculated based on continuous panels. Find out more , but usage is on the rise: French people now spend more than 3 hours a day online—a record—and nearly 5 hours for 15- to 24-year-olds.

Mobile use is taking over in a big way; it accounts for 80% of time spent online (and more than 90% among 15- to 24-year-olds). This trend is evident across all age groups, making the smartphone the primary screen in daily life.

Conversational AI: A Turning Point in Usage

2025 marks a true shift in scale for conversational AI, with 44% of French people interacting with a chatbot chatbot Software robot that can interact with an individual or consumer through an automated chat service that can be carried out by choice trees or natural language processing capability. Find out more every month—that is, 28.1 million users. Daily usage, meanwhile, has increased nearly 3.5-fold in one year; involving 7.1 million internet users.

This growth spans all Générations, but 15- to 24-year-olds remain the most enthusiastic adopters: 78% of them use AI every month.

The emergence of French solutions such as Mistral AI, which became the country’s first decacorn in 2025, illustrates the rapid consolidation of the market.

In the Face of AI, Search Holds Its Own

However, in the age of conversational AI, search remains the most powerful use case and still attracts nearly 40 million daily visitors—nearly six times the daily audience audience The set of listeners, viewers, or TV viewers in which each individual is equally weighted, regardless of their listening/viewing duration or frequency of contact. Find out more of conversational AI. Among young people, the gap between LLMs* and search engines remains significant but is narrowing, particularly in terms of time spent.

* LLM = Large Language Model

News and media: a major democratic issue

Online news remains a pillar: 44.3 million French people visit news websites and apps each month.

Media groups, meanwhile, retain significant power power Indicator for evaluating formats in the context of a media plan. This is the prioritisation of formats according to their target audience. Find out more : the Top 20 reach reach Reach is the term used to describe the reach achieved by a medium, publication, advertisement or campaign. It corresponds to the number of users reached and is therefore quantitative data. Reach plays a key role in measuring return on investment. It is used to determine whether or not the communication is effective. Whether for a website or a social network, reach corresponds to the proportion of the Internet user population or the audience reached by the site or network over a set period. Find out more more than three-quarters of the French population population The universe of a survey composed of basic statistical units. These units may be physical persons, households, companies, municipalities, etc. The population serves as a sampling frame for selecting a sample, and as a basis for calculation of the extrapolations from the sample. Find out more (77.2%) each month.

Are we all social media addicts?

Nearly 7 out of 10 French people check their social media and instant messaging apps every day, amounting to 43.9 million people. This represents 68% of the total population total population This refers to household populations as well as some communities (workers' hostels, retirement homes, university residences, prisons, etc.), the homeless, seamen and people living in mobile homes. Find out more and 84% of 15- to 24-year-olds.

The time spent on social media appears to have plateaued, accounting for 39% of daily internet use. Among younger users, the figures are striking: 15- to 24-year-olds spend 61% of their online time on social media and messaging apps, and this figure rises to 63% for 11- to 14-year-olds.

Entertainment: Content Consumption Is Becoming Increasingly Digital Digital A signal is said to be digital if it can be represented by a series of discrete values that can be coded in binary as either 0 or 1. It is the opposite of analogue signal. Digital broadcasting has become the primary mode for television broadcasting, whether by cable, satellite, or even terrestrial. Find out more

The year was also marked by several major sporting events, which boosted digital digital A signal is said to be digital if it can be represented by a series of discrete values that can be coded in binary as either 0 or 1. It is the opposite of analogue signal. Digital broadcasting has become the primary mode for television broadcasting, whether by cable, satellite, or even terrestrial. Find out more viewership: Roland Garros, the Champions League, and the Explorer Grand Prix, which enabled Twitch to record a peak in traffic in 2025 of 2.5 million cumulative Unique Visitors on October 5.

E-commerce: A Challenging Yet Record-Breaking Year

Online shopping remains a must: 8 out of 10 French people shop at least once a month with a brand brand Brand is the “brand” level. A brand is a set of URLs which are identified by the same logo. A brand is a coherent ensemble from the user viewpoint, in particular given the graphic charter or brand universe. Find out more from the Top 20 e-commerce sites.

Secondhand goods, ultra-discount retailers, and brick-and-mortar discounters continue to grow, despite increasing regulatory and societal pressures (anti-fast-fashion legislation, upcoming taxes on small packages, etc.). The record-breaking figures for Black Friday and Cyber Monday 2025 confirm the power power Indicator for evaluating formats in the context of a media plan. This is the prioritisation of formats according to their target audience. Find out more of these peak shopping events, with more than 27 million Unique Visitors to general-purpose e-commerce sites on Black Friday alone.