MediaTrend
Médiamétrie’s media and consumer insights research solutions in France
Complementing audience measurement solutions, MediaTrend helps explain observed trends, answer the “why” and the “how” behind consumer behaviours, and identify the weak signals shaping the future of media, digital, and cultural markets.
Designed for content producers, broadcasters, platforms, agencies, advertising sales houses, distributors, operators, and institutional stakeholders, the offering provides valuable insights to better understand consumer expectations, anticipate evolving behaviours, and support strategic decision-making.
Structured around three pillars, Devices, Content, and Practices, MediaTrend studies rely on declarative research conducted by telephone, online, or face-to-face to ensure representative representative A sample is said to be representative when it has been generated via a representative draw, meaning that each individual in the population had a non-zero probability of being selected. Representativeness relates to the sample and not to a unit of the population. It is not synonymous with a proportional sample or a "reduced model" of the population studied. In survey theory, it has been demonstrated that an optimal sampling strategy consists of organising the sample according to the variables that are most correlated to the subject of the study. Find out more coverage coverage The audience accumulation over a long period (week, month, etc.) This is the number or percentage of people having had at least one contact, of any duration, with the media studied during the time period. It is calculated based on continuous panels. Find out more of the populations surveyed. They provide an in-depth understanding of media behaviours, digital digital A signal is said to be digital if it can be represented by a series of discrete values that can be coded in binary as either 0 or 1. It is the opposite of analogue signal. Digital broadcasting has become the primary mode for television broadcasting, whether by cable, satellite, or even terrestrial. Find out more usage, and the major transformations affecting the market.
Equipment — Understanding Media Equipment and Its Uses
The "Devices" pillar analyzes the devices, reception methods, and subscriptions used by French people to access media and digital digital A signal is said to be digital if it can be represented by a series of discrete values that can be coded in binary as either 0 or 1. It is the opposite of analogue signal. Digital broadcasting has become the primary mode for television broadcasting, whether by cable, satellite, or even terrestrial. Find out more content. It helps identify the devices present in households, their level of use, and the associated consumption preferences.
This approach is based on several benchmark studies, including the Equipment Barometer Barometer By analogy with meteorology, this term designates any regular measurement that can give an account of changes in audience, opinion, image, etc. Find out more , the Smart TV Smart TV Televisions connected directly (Smart TV) or indirectly (via an operator's box, a connected device such as Apple TV/Chromecast or a games console) to the internet, enabling access to streaming applications in particular. Find out more Barometer, and the Radio Equipment Barometer. These studies provide a detailed overview of ownership rates, screen usage, and technological trends shaping consumption habits.
Content — Analysing content supply and content attractiveness
Content pillar helps characterise the content available to consumers and understand the factors that influence content consumption.
Content catalogue and editorial offer monitoring programmes analyse the volume and types of content available across free and subscription-based platforms. In addition, a range of qualitative and quantitative studies assess content perception, attractiveness, and viewing motivations. These analyses provide market stakeholders with a deeper understanding of audience audience The set of listeners, viewers, or TV viewers in which each individual is equally weighted, regardless of their listening/viewing duration or frequency of contact. Find out more expectations and engagement drivers.
Practices — Understanding audience behaviors, opinions, and perceptions
The "Practices" pillar is dedicated to analyzing consumer behaviors, attitudes, opinions, and perceptions regarding media, platforms, and cultural practices.
In particular, it includes regular surveys focused on social media and SVOD, as well as annual barometers covering cultural practices such as movies, live performances, video games, reading, and theater. These studies help identify changing habits, monitor emerging trends, and anticipate shifts in consumer behavior.
Ad Hoc Studies — Addressing specific business challenges
In addition to its recurring research programs, MediaTrend offers ad hoc studies designed to address specific issues or analytical needs.
These customized studies enable an in-depth exploration of a behavior, usage pattern, market, or target target A subset of the population which we aim to reach with a show or advertising campaign. The target is defined using socio-demographic, equipment, or behavioural characteristics. Find out more audience audience The set of listeners, viewers, or TV viewers in which each individual is equally weighted, regardless of their listening/viewing duration or frequency of contact. Find out more , providing actionable insights that support development, communication, and innovation strategies.
Every project is unique. Our experts work alongside you to identify the solutions best suited to your measurement, analysis and audience insight challenges.