Médiamétrie, a Mission-Driven Company

To advocate for rigorous, transparent, and collaborative audience measurement audience measurement Quantitative study of the frequency of use of media. Find out more that promotes balance in the media ecosystem—the foundation of our democratic life.

Taking Action
Reflects Médiamétrie’s commitment not to merely react to market changes but to actively shape them.

In favor of rigorous audience measurement
Scientifically and technically sound to ensure accurate and secure measurement.

Transparent
This is our key competitive advantage. Our measurements are transparent and audited.

Collaborative
This is our “founding principle” for a common currency accepted by all through shared governance.

Ensuring a balanced media ecosystem
Fair measurement guarantees the proper valuation of each player and safeguards media funding.

The foundation of our democratic life
This is the ultimate societal goal. Independent measurement contributes to economic balance and media freedom, fostering editorial diversity and democratic debate.

By becoming a Mission-Driven Company, Médiamétrie has adopted four statutory objectives:

Develop reliable and transparent metrics
Implement robust scientific and technological methods and combat opacity by sharing data data Digital data Find out more and systematically opening up to independent audits.
Anticipate and integrate future uses
Prepare and mobilize the necessary resources to regularly adapt measurement systems to current uses and their evolution.
Promote the fair representation of market stakeholders in the governance of measurement systems
Ensure the proper representation of relevant stakeholders for each measurement system, in order to define common rules aimed at the equitable valuation of each media outlet, whether national or international in scope.
Contribute to the development of sustainable and autonomous measurement systems
Ensure that the societal and environmental impact of autonomous decisions regarding the management and evolution of measurement systems is taken into account

A Corporate Status Dedicated to the Public Good
A company that enshrines its purpose and objectives in its articles of incorporation to contribute to the public good over the long term and beyond mere economic performance.
A Long-Term Commitment
Sustainable objectives, backed by measurable commitments, to structure the company’s actions with a focus on sustainability and longevity.
Dedicated and Independent Governance
A Mission Committee composed of external and internal members, responsible for monitoring and scrutinizing the implementation of the Mission.
A Strategic Lever, Not an Afterthought
The Mission shapes the company’s strategy and guides its long-term priorities.

Legitimacy
In light of new European regulations (EMFA, etc.), the Mission-Driven Company strengthens Médiamétrie’s institutional position, in line with its public responsibilities, and promotes its participation in legislative discussions.
Public Interest
Médiamétrie plays a pivotal role in the media sector. Becoming a Mission-Driven Company formalizes this public benefit and recognizes it as a statutory commitment.
Sustainability
Incorporating these commitments into the articles of incorporation ensures they are anchored over the long term, beyond strategic cycles, and helps structure a sustainable vision