Médiamétrie, a Mission-Driven Company

To advance rigorous, transparent and collectively governed audience measurement audience measurement Quantitative study of the frequency of use of media. Find out more , supporting a balanced media ecosystem, a cornerstone of our democratic society.

To advance
Reflects Médiamétrie’s commitment not simply to respond to market changes, but to actively shape them.

Rigorous audience measurement
Applying robust scientific and technological methods to ensure accurate and secure measurement.
 

Transparent
A key competitive advantage for Médiamétrie. Our measurement methodologies are transparent and independently audited.
 

Collectively governed
A founding distinctive feature: a common currency accepted by all stakeholders through shared governance.
 

Supporting a balanced media ecosystem
Fair measurement ensures the appropriate valuation of each market player and helps sustain media funding.
 

A cornerstone of our democratic society
This is the ultimate societal purpose. Independent measurement contributes to the economic sustainability and freedom of the media, supporting editorial diversity and democratic debate.

By becoming a Mission-Driven Company, Médiamétrie has adopted four statutory objectives:

Develop reliable and transparent measurement solutions
Deploy robust scientific and technological methodologies and combat opacity through data data Digital data Find out more sharing and systematic openness to independent audits.
Anticipate and integrate tomorrow’s media uses
Prepare and mobilize the resources required to regularly adapt measurement systems to changing media uses and behaviours.
Promote fair representation of market stakeholders in measurement governance
Ensure that the relevant stakeholders for each measurement are appropriately represented, in order to establish common rules that support the fair valuation of every media brand brand Brand is the “brand” level. A brand is a set of URLs which are identified by the same logo. A brand is a coherent ensemble from the user viewpoint, in particular given the graphic charter or brand universe. Find out more , whether national or international in scope.
Contribute to the development of sustainable and sovereign measurement systems
Ensure that the societal and environmental impact of decisions made independently regarding the management and evolution of measurement systems is taken into account.
 

A status serving the collective interest
A company that enshrines its purpose and objectives in its Articles of Association, contributing to the collective interest over the long term and beyond economic performance alone.
A long-term commitment
Long-term objectives supported by measurable commitments, providing a framework for the company’s actions with a focus on sustainability and long-term resilience.
Dedicated and independent governance
A Mission Committee comprising internal and external members, responsible for monitoring and challenging the implementation of the Mission.
A strategic driver, not an add-on
The Mission shapes the company’s strategy and guides its long-term priorities.

Legitimacy
Against the backdrop of new European regulations (EMFA, etc.), becoming a Mission-Driven Company strengthens Médiamétrie’s institutional position, in line with its public-interest responsibilities, and supports its participation in legislative discussions.
Collective interest
Médiamétrie plays a key role in shaping the media industry. Becoming a Mission-Driven Company formalizes this contribution to the collective interest and recognizes it as a commitment embedded in the company’s Articles of Association.
Long-term sustainability
Embedding these commitments in the Articles of Association anchors them over time, beyond strategic cycles, and provides a framework for a long-term ambition.

What is the Mission Committee?
An independent body separate from the Board of Directors, responsible for challenging the company and ensuring that its Mission commitments are upheld.

Who oversees the proper implementation of the Mission?
A dual oversight mechanism: the Mission Committee provides internal oversight several times a year, while an independent third-party auditor (OTI) conducts an audit every two years. If the requirements are not met, the Mission-Driven Company status is lost.

How can progress on the Mission be monitored?
No commitments without accountability accountability Accountability refers to the obligation for companies to implement internal mechanisms and procedures to demonstrate compliance with data protection rules. Find out more . An annual Mission Report documents progress, results and any gaps against objectives. All information is public and verifiable.

Next steps:

•    Establish the Mission Committee
•    Define monitoring indicators
•    Publish the annual Mission Report
•    Independent verification by an external auditor every two years