Audio: The 5 Key Figures for 2025–2026
Audio is firmly established in daily life. Through new data data Digital data Find out more , Médiamétrie reveals the 5 key figures for the 2025–2026 audio year. From live radio to streaming streaming A technical method of digitally transmitting data to enable the playback of a continuous flow of video and audio material. Unlike terrestrial or satellite TV broadcasting, this technology requires a two-way network (internet) to send periodic requests to the streaming server in order to receive video or audio micro-files. Find out more and video podcasts, discover how people in France shape their listening experience.
A massive boom in audio across all generations
In a media landscape with more choices than ever, audio confirms its unique place, keeping people company from morning to night. Today, 83% of French people listen to audio every day. According to the Médiamétrie study study Any research done across a population, line of business, or products (programme content, programme schedules, etc.) A study relies most often on the data coming out of a survey (or surveys). Find out more , that represents 8 out of 10 people, amounting to 43 million daily listeners across all age groups.
This habit is even stronger among young people: nearly 9 out of 10 youths (aged 15 to 24) listen to audio content daily, making it a natural part of their routine.
Radio and streaming streaming A technical method of digitally transmitting data to enable the playback of a continuous flow of video and audio material. Unlike terrestrial or satellite TV broadcasting, this technology requires a two-way network (internet) to send periodic requests to the streaming server in order to receive video or audio micro-files. Find out more : the pillars of listening time
he audio world is rich and varied, but radio still stands out clearly. On its own, it accounts for 53% of daily listening time. Listeners spend an average average The average is one of the most important statistical indicators for a set of numbers. By default, it is the arithmetic mean, calculated by adding the values in the set and then dividing that sum by the number of values. Find out more of 2 hours and 47 minutes each day tuned in to the 1,000 stations broadcasting in France, whether live, online, or via podcast podcast Audio programme in the form of episodes or series available online for listening on demand. This terminology comes from the contraction of the words Ipod and Broadcast... Find out more . On weekdays, radio is a daily habit for 66% of French people, and it reaches almost the entire population population The universe of a survey composed of basic statistical units. These units may be physical persons, households, companies, municipalities, etc. The population serves as a sampling frame for selecting a sample, and as a basis for calculation of the extrapolations from the sample. Find out more , with a 96% monthly reach reach Reach is the term used to describe the reach achieved by a medium, publication, advertisement or campaign. It corresponds to the number of users reached and is therefore quantitative data. Reach plays a key role in measuring return on investment. It is used to determine whether or not the communication is effective. Whether for a website or a social network, reach corresponds to the proportion of the Internet user population or the audience reached by the site or network over a set period. Find out more .
In addition, the shift to digital digital A signal is said to be digital if it can be represented by a series of discrete values that can be coded in binary as either 0 or 1. It is the opposite of analogue signal. Digital broadcasting has become the primary mode for television broadcasting, whether by cable, satellite, or even terrestrial. Find out more is speeding up: 27% of radio listening time now takes place on digital devices, with smartphones leading the way. Coming in second overall, music streaming represents 34% of total listening time.
15-to-24-year-olds: a generation driven by music and social media
Looking at the 5 key figures for 2025–2026 highlights specific habits among the youngest listeners. For 15-to-24-year-olds, music is the main gateway into the audio world: it takes up 86% of their listening time. What's more, social media plays a major role in recommendations, as 68% of them use platforms to discover new songs.
Media convergence convergence Coming together of domains or applications linked with technologies based on similar functions. Thus, the emergence and increased commonality of the digital signal allow for the convergence of the audio-visual, consumer electronics, computing, and telecommunications sectors. Find out more : the rise of video podcasts
Habits are becoming hybrid, blurring the traditional boundaries between formats. One figure clearly shows this growing convergence: 47% of daily podcast listeners (whether catch-up catch-up Catch-up technology allows TV viewers to watch or rewatch a television programme after it has been broadcast live. Find out more radio or original podcasts) often choose to watch the filmed version of the show rather than just listening to the audio. French listeners are building their own tailored experience, moving smoothly between news and entertainment.