Radio is the media ally of mobility
The relationship between drivers and their in-car media stands out as a clear indicator of everyday listening habits: audience measurement audience measurement Quantitative study of the frequency of use of media. Find out more data data Digital data Find out more confirms that radio is the media ally of mobility, fitting seamlessly into daily commute routines.
A Significant Share of Listening Behind the Wheel
Cars represent one of the primary environments for radio listening:
- One-third of total listening: Cars account for 34.6% of total radio listening volume.
- Higher engagement among working adults: In-car listening accounts for 46% of total listening volume among 35–49 year-olds.
Increased Momentum During the Afternoon
In-car radio listening is not spread evenly throughout the day, showing a clear rise as the afternoon progresses:
- Strong afternoon contribution: In-car listening makes up a larger share of the medium medium In the broad sense, any means of communication that could convey an advertising message. This is also the name given to various components of a media: TV networks, radio stations, press titles, etc. Find out more 's audience audience The set of listeners, viewers, or TV viewers in which each individual is equally weighted, regardless of their listening/viewing duration or frequency of contact. Find out more in the second half of the day, contributing up to 46% of total listening volume between 2:00 PM and 6:00 PM.
- Audience peak at 5:00 PM: In-car listening reaches its daily peak at 5:00 PM. This key time slot directly aligns with office closing hours and the start of the evening commute.
These figures illustrate radio’s role in the mobility habits of the French and its ability to accompany them on their daily commutes.
