The Radio Committee
The Médiamétrie Radio Committee brings together the key players in the radio market to support the evolution of radio audience measurement in France. It contributes to methodological and strategic discussions aimed at addressing the challenges facing a medium in constant transformation.
Representative Governance of the Radio Market
Médiamétrie’s Radio Committee brings together representatives from radio groups, advertising agencies, advertisers, and media agencies. This consultative body facilitates ongoing dialogue among the sector’s various stakeholders and ensures that audience measurement audience measurement Quantitative study of the frequency of use of media. Find out more methods align with market expectations.
Chaired by Yannick Carriou, Chairman and CEO of Médiamétrie, the Radio Committee supports developments in audience measurement and helps define the strategic direction of research and benchmark indicators for the radio medium medium In the broad sense, any means of communication that could convey an advertising message. This is also the name given to various components of a media: TV networks, radio stations, press titles, etc. Find out more .
What is the role of the Radio Committee?
The Radio Committee contributes to discussions regarding radio audience measurement audience measurement Quantitative study of the frequency of use of media. Find out more and the analysis of audio usage. Its work focuses in particular on:
- the evolution of measurement methodologies;
- adapting systems to new listening habits;
- taking into account changes in audio usage and the digital digital A signal is said to be digital if it can be represented by a series of discrete values that can be coded in binary as either 0 or 1. It is the opposite of analogue signal. Digital broadcasting has become the primary mode for television broadcasting, whether by cable, satellite, or even terrestrial. Find out more environment;
- developing metrics that meet the needs of publishers, media buyers, advertisers, and agencies;
- representing the expectations of all market stakeholders.
Through this collegial governance structure, Médiamétrie draws on the expertise of its partners to evolve its measurement solutions and support the sector’s transformation
An overview of the entire market
Publishers and Operators Association
The Radio Committee brings together the leading radio groups and their advertising agencies:
- Lagardère Active / Lagardère Publicité
- NRJ Group / NRJ Advertising
- Radio France
- RMC BFM Group
- RTL Group / IP
- SKYROCK / Skyregie
- B Stations
- TF1 Pub
Advertisers and Media Agencies Association
Representatives from advertisers and agencies also participate in the Committee's work:
- DDB
- Dentsu
- Havas
- Publicis
- Union des Marques
This diversity of representation makes it possible to address the challenges facing the entire radio media value chain and to support its evolution for the benefit of all market participants.