The Cross-Media Video Committee
Médiamétrie’s Cross-Media Video Committee brings together key players in the audiovisual and video ecosystem to support the development of cross-media measurement. It contributes to methodological and strategic discussions aimed at addressing the challenges posed by video consumption that is increasingly fragmented across different screens and distribution channels.
Representative Governance of the Video Market
The Cross-Media Video Committee brings together representatives from television networks, video industry players, advertisers, and media agencies. This consultative body fosters dialogue among the various market stakeholders and helps ensure the relevance of measurement systems in the face of the growing convergence convergence Coming together of domains or applications linked with technologies based on similar functions. Thus, the emergence and increased commonality of the digital signal allow for the convergence of the audio-visual, consumer electronics, computing, and telecommunications sectors. Find out more of video usage.
Chaired by Yannick Carriou, Chairman and CEO of Médiamétrie, the Cross-Media Video Committee supports developments in video audience measurement audience measurement Quantitative study of the frequency of use of media. Find out more and contributes to the strategic direction of market research and benchmark indicators.
What is the role of the Cross-Media Video Committee?
The Cross-Media Video Committee contributes to discussions regarding the measurement of video audiences and the analysis of usage across all screens. Its work focuses in particular on:
- the evolution of cross-media measurement methodologies;
- accounting for new uses and consumption patterns of video content;
- the integration of different platforms and distribution distribution This refers to the distribution of a variable; “structure” is also used with this meaning. In statistics, for each x value of a quantitative variable, the distribution function gives the proportion of individuals having a variable value that is less than or equal to x. Find out more environments;
- the development of metrics that meet the needs of media outlets, platforms, advertisers, and agencies;
- representing the expectations of all market stakeholders.
Through this collegial governance structure, Médiamétrie draws on the expertise of its partners to evolve its measurement solutions and support the transformations taking place in the video ecosystem.
An overview of the entire market
Television Middle School
The Cross-Media Video Committee brings together the leading players in television:
- Amaury Media
- ARTE
- Groupe Canal+
- France Télévisions Group
- GROUPE M6
- RMC BFM Group
- Groupe TF1
Video Actors Middle School
The video industry stakeholders represented on the Committee are:
- Amazon
- Disney
- Netflix
- Paramount
Advertisers and Media Agencies Association
Representatives from advertisers and media agencies also participate in the Committee's work:
- Dentsu
- WPP Media
- Havas
- IPG Mediabrands
- OMG
- Publicis
- Union des Marques
This diverse representation allows us to address the challenges across the entire video value chain and to support market developments for the benefit of all stakeholders.