Médiamétrie's Capital
Médiamétrie’s ownership structure is based on a shareholder base that represents key players in the media, communications, and digital sectors. This balanced governance structure ensures the independence, transparency, and reliability of audience measurement.
Médiamétrie’s independence is based on a governance structure that brings together all market stakeholders: media outlets, advertisers, and agencies. Represented both in the company’s decision-making bodies and among its shareholders, they collectively contribute to the company’s strategic direction, ensuring that no single stakeholder can act unilaterally. This model fosters dialogue, the pursuit of consensus, and consideration of the profession’s overall interests.
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Breakdown of the capital of 14,880,000 euros
Media (65%)
- France Télévisions (22.89%)
- TF1 (10.8%)
- Société d'édition de CANAL+ (1.4%)
- Radio France (13.5%)
- EUROPE 1 Promotion & Entertainment (5.4%)
- NextRadioTV (5.4%)
- Métropole Télévision S.A. (GROUPE M6) (2.7%)
- INA INA The Institut National de l'Audiovisuel (National Audiovisual Institute) is a state run industrial/commercial establishment created in 1974 upon the demise of the ORTF (agency for radio & TV broadcasting). Its responsibilities include preserving radio & television archives, research into audiovisual creation, and professional training. Find out more (2.81%)
Advertisers and Consultants (35%)
- Union des Marques (9.33%)
- Publicis Conseil (6.7%)
- Dentsu France (6.7%)
- Havas (6.7%)
- Orange Participations (2.44%)
- Omnicom Media Group (1.62%)
- IPG France Holding (1.61%)