Médiamétrie's capital

Médiamétrie's capital amounts to €14,800,000

Médiamétrie’s independence is guaranteed by the presence of all industries – media, advertisers and agencies – each of which are decision making bodies as well as share capital holders, although none of which hold a majority of the decision-making power. Dialogue and debate are standard operating procedures, with the goal of reaching a consensus that is in the interest of the entire profession.

CAPITAL STRUCTURE

CAPITAL DISTRIBUTION -  €14,880,000 

Media (65%)

  • France Télévisions (22,89%)
  • TF1 (10,8%)
  • Canal+ (1,4%)
  • Radio France  (13,5%)
  • Europe 1 (5,4%)
  • RMC (5,4%)
  • RTL (2,7%)
  • Other shareholders and INA (3%)

Advertisers and Councils (35%)

  • Union des annonceurs (9,33%)
  • Publicis (6,7%)
  • Aegis médias France (6,7%)
  • Havas (6,7%)
  • Orange Participations (2,44%)
  • Omnicom Media Groupe (1,62%)
  • IPG France Holding (1,61%)

      

 

Confidence interval calculus

Sample size or target in the sample

n =

Proportion observed in the sample or on a target in the sample

p =

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

Test of significance of the differences between two proportions

Used to assess whether the difference between 2 proportions is significant at the 95% threshold

Proportion

Sample size

1st sample

%

2nd sample

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

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