The Métridom Committee
Médiamétrie’s Métridom Committee brings together media outlets, advertisers, agencies, and users to support the evolution of audience measurement in France’s overseas territories. It contributes to methodological and strategic discussions that address the specific challenges of the overseas markets.
A Representative Governance Structure for Overseas Media Markets
Médiamétrie’s Métridom Committee brings together the key players in the overseas audiovisual and advertising sectors to support the development and evolution of audience measurement audience measurement Quantitative study of the frequency of use of media. Find out more in France’s overseas territories.
This consultative body brings together representatives from the media, advertisers, agencies, and users of audience audience The set of listeners, viewers, or TV viewers in which each individual is equally weighted, regardless of their listening/viewing duration or frequency of contact. Find out more data data Digital data Find out more . Its mission is to help define the strategic direction of measurement systems and ensure they are aligned with the realities and needs of the overseas markets.
Chaired by Yannick Carriou, Chairman and CEO of Médiamétrie, the Métridom Committee promotes dialogue among all stakeholders in the audiovisual and advertising ecosystem of the overseas territories.
What is the role of the Métridom Committee?
The Métridom Committee contributes to discussions regarding the measurement of media audiences and usage in overseas territories.
Its work focuses in particular on:
- the evolution of measurement methodologies;
- adapting measurement systems to the specific characteristics of these territories and local usage patterns;
- taking into account changes in the overseas advertising markets;
- developing indicators that meet the needs of media outlets, advertisers, and agencies;
- representing the expectations of all market stakeholders.
Thanks to this pluralistic governance structure, Médiamétrie draws on the expertise and feedback of media and communications professionals to refine its measurement systems.
An overview of the entire market
Media Middle School
The Métridom Committee brings together key players in the overseas media:
- Antenne Réunion
- CANAL+ International
- Caribavenue
- FTV Publicité Outremer
- FTV / Overseas The No. 1 Radio Station
- FTV / Overseas La 1ère TV
- Cirano Group
- RCI Group
- Trace Group
- R2GP
- Radio FREEDOM
- ViàATV
User Group
Representatives of advertisers, agencies, and users also participate in the Committee's work:
- Bernard Hayot Group
- Havas Outremer
- Nautilus
- Outremer Telecom / SFR
- Union des Marques
- Unilever
- Unit Media Antilles (Corida)
- Unit Media Réunion
This diversity of representation makes it possible to address the challenges facing the entire media and communications value chain in the overseas territories.