The Board of Directors
Médiamétrie’s Board of Directors steers the company’s strategy and ensures its overall financial stability. Composed of representatives from the leading players in the media, advertising, and advertising industries, it guarantees governance based on collaboration and trust.
Governance That Promotes Market Balance
The Board of Directors steers and approves Médiamétrie’s strategy and overall financial balance. It oversees the company’s development, ensures the relevance of its strategic direction, and safeguards the sustainability of its business model in the service of the entire media, advertising, and digital digital A signal is said to be digital if it can be represented by a series of discrete values that can be coded in binary as either 0 or 1. It is the opposite of analogue signal. Digital broadcasting has become the primary mode for television broadcasting, whether by cable, satellite, or even terrestrial. Find out more ecosystem. Its decisions are made through a consensus-based process that brings together the various stakeholder groups represented within its governance structure.
A Representative Council of the Media and Advertising Ecosystem
The composition of the Board of Directors reflects the diversity of stakeholders who contribute to the functioning of the market. This balanced representation fosters collaboration, independent decision-making, and widespread acceptance of the measurement standards produced by Médiamétrie.
The member companies of the Board of Directors are:
- CANAL+
- CMA Media
- Dentsu France
- EUROPE 1
- France Télévisions
- Havas
- INA INA The Institut National de l'Audiovisuel (National Audiovisual Institute) is a state run industrial/commercial establishment created in 1974 upon the demise of the ORTF (agency for radio & TV broadcasting). Its responsibilities include preserving radio & television archives, research into audiovisual creation, and professional training. Find out more
- IPG France
- Métropole Télévision (GROUPE M6)
- OMG (Omnicom Media Group)
- Orange
- Publicis Conseil
- Radio France
- TF1
- Union des Marques
Ensuring Trust in Audience Measurement
Médiamétrie’s governance is based on a founding principle: involving the various market stakeholders in the company’s major strategic decisions. Thanks to this unique organizational structure, the Board of Directors helps ensure the transparency, balance, and trust necessary for the development of audience measurement audience measurement Quantitative study of the frequency of use of media. Find out more metrics that are recognized and accepted by the entire industry.