The Audience Measurement Committee

Médiamétrie's Audience Measurement Committee brings together the key players in the French television market to support the evolution of television audience measurement. It contributes to methodological and strategic discussions aimed at ensuring the relevance, reliability, and transparency of measurement systems for the benefit of the entire market.

Representative Governance of the French Television Market

The Audimétrie Committee brings together television networks, as well as representatives from advertisers and media agencies, to address issues related to television audience measurement audience measurement Quantitative study of the frequency of use of media. Find out more .

This consultative body contributes to the strategic direction of measurement systems and ensures they remain aligned with changes in audiovisual consumption patterns and the expectations of various market stakeholders.

Chaired by Yannick Carriou, Chairman and CEO of Médiamétrie, the Audience Measurement Committee promotes dialogue and collaboration among the various components of the audiovisual ecosystem to ensure the ongoing development of benchmark measurement solutions.

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What is the role of the Audimétrie Committee?

The Audimétrie Committee contributes to discussions regarding television audience measurement audience measurement Quantitative study of the frequency of use of media. Find out more and the assessment of audiovisual content consumption patterns.

Its work focuses in particular on:

  • the evolution of measurement methodologies;
  • adapting measurement systems to new ways of consuming content;
  • the consideration of multi-screen usage;
  • the development of metrics that meet the needs of broadcasters, advertisers, and media agencies;
  • representing the expectations of all stakeholders in the audiovisual market;
  • supporting technological innovations and changes in the television landscape.

Thanks to this pluralistic governance structure, Médiamétrie draws on the expertise of industry professionals to refine its measurement systems and ensure that its benchmark data data Digital data Find out more is recognized by the entire market.

A Representation of the Entire Market

Middle School Television

The Audimétrie Committee brings together the leading media groups operating in the French market:

  • ARTE
  • Groupe Canal+
  • France Télévisions Group
  • GROUPE M6
  • RMC BFM Group
  • Groupe TF1
  • L'Équipe
  • NOVO19
  • T18

Advertisers and Media Agencies Association

Representatives from advertisers and media agencies also contribute to the Committee’s work:

  • dentsu
  • WPP Media
  • Havas
  • IPG Mediabrands
  • OMG
  • Publicis
  • Union des Marques

This diversity of representation makes it possible to address the challenges and expectations of the entire television market value chain.