Yannick Carriou participated in the "Révolution numérique Acte II" event organized by NPA Conseil
On October 2, 2026, Yannick Carriou, Chairman and CEO of Médiamétrie, spoke at the roundtable discussion “Data, Measurement, Creativity, and Desirability: The Magic Quadrant of Act II?,” as part of the “Révolution Digitale Acte II” event organized by NPA Conseil.
Bringing together decision-makers and experts from the worlds of media, advertising, data, and marketing, this event provided an opportunity to discuss the major challenges associated with the digital transformation of markets. Discussions focused in particular on the role of measurement in an environment characterized by a proliferation of platforms, rapidly evolving user behaviors, and the need for brands and media outlets to better understand their audiences.
Alongside representatives from Audience Project and ADMTV, Yannick Carriou shared Médiamétrie’s perspective on the challenges facing industry players. In a constantly changing ecosystem, data and measurement remain essential tools for informing decisions, evaluating performance, and driving innovation.
This participation is part of Médiamétrie's commitment to contributing to the discussions that shape the future of media, communication, and advertising, by applying its expertise in Audience Measurement to foster a better understanding of media usage.
Further reading
Yannick Carriou’s participation in the roundtable is also reflected in the book Digital Revolution, Act II!, published by NPA Conseil to mark its 25th anniversary.
Edited by Philippe Bailly, a media economist and founder of NPA Conseil, this 190-page book offers a retrospective and forward-looking perspective on a quarter-century of digital transformation. It reviews more than 300 landmark dates in the digital revolution, analyzes 25 key concepts that shape today’s media and communications markets, and brings together 23 contributions from industry leaders and experts.
In his opinion piece, Yannick Carriou shares Médiamétrie’s perspective on the shifts that are reshaping media usage, the media landscape, and how they are measured. This contribution is part of a collective reflection on the major demographic, climate, technological, and economic challenges that will shape the coming years.
Discover Yannick Carriou’s contribution in the book *Digital Revolution, Act II! and his analysis of the transformations that are reshaping the future of media and Audience Measurement.