INNOV’AUDIO 2026: Médiamétrie and the ACPM Bring Together Audio Industry Stakeholders to Discuss Issues of Trust and Transparency
On November 24, 2026, the Pathé Palace in Paris will host the 9th edition of INNOV’AUDIO, the premier event for the French audio industry. Co-organized by Médiamétrie and the ACPM ACPM ACPM (OJD until 2015) is a professional association which assure diffusion, distribution and counting of newspaper and advertising media. Find out more , with support from Kantar Media, this event will bring together industry professionals to discuss the major transformations in the audio sector and a central challenge: measurement, an essential prerequisite for trust in the market.
Since its founding in 2017, INNOV’AUDIO has established itself as a must-attend event for the entire audio ecosystem. Radio stations, podcast podcast Audio programme in the form of episodes or series available online for listening on demand. This terminology comes from the contraction of the words Ipod and Broadcast... Find out more producers, publishers, platforms, advertising agencies, and advertisers gather there to discuss industry trends, new usage patterns, and the medium medium In the broad sense, any means of communication that could convey an advertising message. This is also the name given to various components of a media: TV networks, radio stations, press titles, etc. Find out more ’s growth prospects.
In a landscape marked by a proliferation of formats and consumption methods—live or on-demand radio, native podcasts, video podcasts, and digital digital A signal is said to be digital if it can be represented by a series of discrete values that can be coded in binary as either 0 or 1. It is the opposite of analogue signal. Digital broadcasting has become the primary mode for television broadcasting, whether by cable, satellite, or even terrestrial. Find out more audio—the challenge of audience measurement audience measurement Quantitative study of the frequency of use of media. Find out more is more strategic than ever. Having reliable, transparent, and certified data data Digital data Find out more is essential to support market growth and enable all industry stakeholders to make decisions with confidence.
An edition focused on major changes in the audio industry
For this 9th edition, several key themes will be at the heart of the discussions:
- A changing landscape and a mass audience audience The set of listeners, viewers, or TV viewers in which each individual is equally weighted, regardless of their listening/viewing duration or frequency of contact. Find out more : how can we make sense of the diversity of formats and uses that are shaping audio consumption today?
- Radio, a trusted source of information: what role does radio play in providing access to reliable information and in building trust with audiences?
- The rise of podcasts and video podcasts: how can we measure and objectively assess these new formats and their uses?
- Transparency for a Strong Market: Why Are Reliability, Independent Oversight, and Data Data Digital data Find out more Certification Essential for the Entire Industry?
Médiamétrie at the Heart of the Discussion
Médiamétrie will play an active role in this morning’s session with two major presentations.
Cécile Bertrand, Director of Audio at Médiamétrie, will participate in a discussion with Sébastien Manaches, Director of Audience Measurement Audience Measurement Quantitative study of the frequency of use of media. Find out more at ACPM ACPM ACPM (OJD until 2015) is a professional association which assure diffusion, distribution and counting of newspaper and advertising media. Find out more , on the topic: “Audio: Measuring the Power Power Indicator for evaluating formats in the context of a media plan. This is the prioritisation of formats according to their target audience. Find out more of a Multi-Faceted Medium Medium In the broad sense, any means of communication that could convey an advertising message. This is also the name given to various components of a media: TV networks, radio stations, press titles, etc. Find out more .”
This session will explore the diversity of listening habits and the measurement challenges associated with the evolving audio landscape.
Yannick Carriou, Chairman and CEO of Médiamétrie, will speak at the event’s closing session alongside Jean-Paul Dietsch, Executive Director of the ACPM. They will focus in particular on the role of audience measurement in supporting market transformations and in building a transparent and balanced audio ecosystem.
A roundtable discussion on trust in information
A highlight of this edition will be a roundtable discussion bringing together several executives and news directors to address a key question question An inquiry posed in the same way to all participants in the same survey, with the goal of obtaining answers of the same nature. We distinguish closed questions whose responses are chosen from the options provided (scales, yes / no, classification options, etc.), from open-ended questions for which no answer categories are offered. In the latter case, the spontaneous answer of the interviewee is gathered. Find out more : “Radio: A Trusted Medium Medium In the broad sense, any means of communication that could convey an advertising message. This is also the name given to various components of a media: TV networks, radio stations, press titles, etc. Find out more .”
Agnès Vahramian, Director of franceinfo and News Director for the Radio France Group; Emmanuel Hoog, CEO of the Combat Group; Hervé Beroud, News Director for the GROUPE M6; Jean-Philippe Baille, Deputy Chief Information Officer at CMA Media, and Patrick Roger, CEO of SUD RADIO, will share their perspectives on radio’s place in the news landscape and on the responsibilities that come with this relationship of trust with listeners.
The morning will also feature a keynote address on the Digital Digital A signal is said to be digital if it can be represented by a series of discrete values that can be coded in binary as either 0 or 1. It is the opposite of analogue signal. Digital broadcasting has become the primary mode for television broadcasting, whether by cable, satellite, or even terrestrial. Find out more Audio Barometer Barometer By analogy with meteorology, this term designates any regular measurement that can give an account of changes in audience, opinion, image, etc. Find out more , as well as a segment dedicated to video podcasts and evolving usage patterns.
See you on November 24, 2026, at the Pathé Palace
With this new edition, INNOV’AUDIO reaffirms its collective ambition: to support advancements in audio by relying on reliable, transparent measurements recognized by the entire market.
Check out the full program and lineup of speakers for this 9th edition:
Since space is limited, be sure to reserve your spot now: