Médiamétrie Takes Center Stage in the Debate on Polls at the 2026 International Francophone Symposium
Polls, data data Digital data Find out more science, audience measurement audience measurement Quantitative study of the frequency of use of media. Find out more : Médiamétrie at the 2026 International Francophone Conference
From May 20 to 22, 2026, Médiamétrie will participate in the 14th International Francophone Symposium on Polling, organized by the University of South Brittany in Vannes. This leading scientific conference brings together, every two to three years, experts who are advancing
survey
survey
A statistical method that aims to produce information about a population by interviewing part of the population (sample). This word is generally used to mean a survey conducted on a sample that have been interviewed using a questionnaire or else systematically observed.
Find out more
practices, research methodology, and
data
data
Digital data
Find out more
science.
Major Challenges for the Evolution of Polls and Surveys
This year, discussions will focus on the evolution of survey practices and methods, against a backdrop of societal, technological, and regulatory transformations.
The conference will feature a closing keynote by Yannick Carriou, titled:
“Will We Still Be Conducting Surveys and Measurements in 2030? Collecting Data When Everything Works Against It: Sociology, Technology, Regulation.” ”
This theme lies at the heart of current challenges facing the market research, polling, and audience measurement audience measurement Quantitative study of the frequency of use of media. Find out more sectors.
Médiamétrie's Data Science Department Steps Up
Médiamétrie’s Data Data Digital data Find out more Sciences Division (DDS) will also be in attendance. Lorie Dudoignon, Magalie Senaux, Khadija Hafsia, and Antoine Calzavara will speak to share their research and contribute to discussions on methodological innovation.
Overview of topics presented by Médiamétrie
Médiamétrie’s experts will present several studies focusing on key themes related to data, panels, and survey survey A statistical method that aims to produce information about a population by interviewing part of the population (sample). This word is generally used to mean a survey conducted on a sample that have been interviewed using a questionnaire or else systematically observed. Find out more quality:
Synthetic Data and Improved Accuracy: Tests on an
Audience Measurement
Audience Measurement
Quantitative study of the frequency of use of media.
Find out more
Survey – Lorie Dudoignon
Measuring the Unreachable: Determinants of Call Disconnections and Call Blocking – Magalie Senaux
Identifying Straightliners: “Too Straight to Be Honest?” ” Evaluating the contribution of Resquin to detecting inattention and enhancing quality controls – Antoine Calzavara
Measuring
panel
panel
A sample from which information is collected over time. It can be questioned several times at regular intervals. This method is pertinent for studying changes in behaviour.
The sample can be questioned continuously:
- either: each individual in the panel is asked to fill in a daily questionnaire relating to the subject of the study. This is the case for the Radio panel.
- or the information is recorded and returned regularly. This is the case for the Médiamat panel. This method is pertinent for understanding behavioural patterns and their changes if the panel lasts long enough.
Find out more
diversity: analysis based on social deprivation indices and an entropy index – Khadija Hafsia
A Highlight for Médiamétrie's Reach
This conference is a key opportunity to showcase Médiamétrie’s expertise and affirm its role in innovation in the fields of polling, research, and data data Digital data Find out more measurement.
By actively participating in this scientific event, Médiamétrie contributes to the professional and academic community’s discussions on the future of surveys and data collection.