ASI Venice 2026: Médiamétrie at the Forefront of New Frontiers in Audience Measurement

During the session From Channels to Platforms: Measuring Media in the Platform Era, Mathilde Jehan, Director of Marketing and TV Development, and Julien Rosanvallon, Deputy CEO – Marketing and Customer Experience, will present the changes needed to measure not only what is watched, but also how content is discovered and reaches its audiences. This approach aims to gradually connect the various dimensions of the media journey around trusted, comparable standards shared with the market.

Fragmentation also affects advertising campaigns, which are now broadcasted across Linear Linear This is when a live television program is watched exactly at the time it airs, in timeshifting (control over live TV) or private delay (personal recording). Find out more television and digital digital A signal is said to be digital if it can be represented by a series of discrete values that can be coded in binary as either 0 or 1. It is the opposite of analogue signal. Digital broadcasting has become the primary mode for television broadcasting, whether by cable, satellite, or even terrestrial. Find out more video on multiple screens.

With MediaReach: a glimpse into the launch of our new cross-video ad measurement, Julien Rosanvallon and Cyril Joseph, Cross-Functional Marketing Manager, will discuss the foundations of MediaReach and its co-development with the market. 

This cross-video ad measurement solution brings Linear television and digital video together within a common framework. It aims to provide comprehensive, comparable, and deduplicated post-campaign reports based on reach reach Reach is the term used to describe the reach achieved by a medium, publication, advertisement or campaign. It corresponds to the number of users reached and is therefore quantitative data. Reach plays a key role in measuring return on investment. It is used to determine whether or not the communication is effective. Whether for a website or a social network, reach corresponds to the proportion of the Internet user population or the audience reached by the site or network over a set period. Find out more and repetition metrics that incorporate viewability viewability The definition of viewability tells us when an ad delivered to the screen can actually be considered visible to the user. An ad that is counted as delivered is not necessarily visible to the user. Find out more and completion completion The video completion rate is an important indicator used to assess the effectiveness of video advertising broadcast on digital media. It is measured in terms of the proportion of the audience that views a video in its entirety. The term is often used to designate the average proportion of a video viewed. For example, a video completion rate of 50% means that, on average, the video is viewed halfway through. Find out more criteria. 8 Its phased rollout illustrates Médiamétrie’s approach: involving market stakeholders in defining common standards and evolving measurement in step with changing usage patterns and technical capabilities.

In the audio sector as well, usage patterns are diversifying to include live radio, digital digital A signal is said to be digital if it can be represented by a series of discrete values that can be coded in binary as either 0 or 1. It is the opposite of analogue signal. Digital broadcasting has become the primary mode for television broadcasting, whether by cable, satellite, or even terrestrial. Find out more listening, Podcasts, and Streaming Streaming A technical method of digitally transmitting data to enable the playback of a continuous flow of video and audio material. Unlike terrestrial or satellite TV broadcasting, this technology requires a two-way network (internet) to send periodic requests to the streaming server in order to receive video or audio micro-files. Find out more platforms. This evolution calls for advancements in measurement methods without disrupting the continuity of the benchmarks that are essential to the market. 

During the session From Technology to Consensus: Building the Next Chapter of Audio Measurement, Cécile Bertrand, Director of Audio, will present the work underway to bridge the gap between self-reported and automated measurement. The challenge is to work with the market to develop solutions capable of better reflecting the diversity of listening behaviors while preserving the robustness and transparency of the measurement.

These three presentations share a common conviction: in a fragmented, platform-driven universe universe All the statistical units from which a survey sample is drawn. When these units are people, the universe is termed a population. Find out more , technological innovation alone is not enough. A benchmark must also be transparent, understandable, and co-created. 

In Venice, Médiamétrie will share an approach based on complementary methods, collaboration with the ecosystem, and the development of common standards. This is essential to continue shedding light on media transformations and ensuring that the market has an accurate and shared understanding of audiences.