Assises de la Radio: Radio audiences and news remain central to daily life in France

On June 2, Julien Rosanvallon, Deputy CEO of Médiamétrie, spoke at the Assises de la Radio conference organized by ARCOM ARCOM The French Regulatory Authority for Audiovisual and Digital Communication. It guarantees the freedom of communication and oversees the funding of audiovisual creations and the protection of rights. Its regulations extend to online platforms: social media, search engines, etc. The ARCOM results from the merger on 1 January 2022 of the French Media Regulatory Authority (CSA) and the High Authority for the distribution of works and the protection of rights on the Internet (HADOPI) Find out more , on the topic “Radio & Digital Digital A signal is said to be digital if it can be represented by a series of discrete values that can be coded in binary as either 0 or 1. It is the opposite of analogue signal. Digital broadcasting has become the primary mode for television broadcasting, whether by cable, satellite, or even terrestrial. Find out more Audio: Time for Decisions?”
This presentation highlighted the central role of radio in providing access to information in France.

Radio’s audience audience The set of listeners, viewers, or TV viewers in which each individual is equally weighted, regardless of their listening/viewing duration or frequency of contact. Find out more remains very strong

Every day, radio reaches 37.8 million listeners, with an average average The average is one of the most important statistical indicators for a set of numbers. By default, it is the arithmetic mean, calculated by adding the values in the set and then dividing that sum by the number of values. Find out more listening time of 2 hours and 46 minutes.  The morning is a key time for getting news: at 8 a.m., 7 million French people are listening to a station broadcasting news.

Radio: A News Medium Medium In the broad sense, any means of communication that could convey an advertising message. This is also the name given to various components of a media: TV networks, radio stations, press titles, etc. Find out more for All Audiences

The radio audience remains very broad, with monthly reach reach Reach is the term used to describe the reach achieved by a medium, publication, advertisement or campaign. It corresponds to the number of users reached and is therefore quantitative data. Reach plays a key role in measuring return on investment. It is used to determine whether or not the communication is effective. Whether for a website or a social network, reach corresponds to the proportion of the Internet user population or the audience reached by the site or network over a set period. Find out more exceeding 90% across all age groups.  Thanks to its varied formats (morning shows, news flashes, programs), radio offers reliable, prioritized, and accessible news, at the heart of how the French consume media.

Digital audio and podcasts: evolving usage patterns

Radio listening is growing on digital mediums, particularly on mobile devices, and extends through podcasts, including growth that continues to gain momentum.

A Key Role in News Consumption

In a context where TV and digital media are also used to stay informed, radio retains a distinct role. As a medium known for its immediacy, local focus, and trustworthiness, it remains an essential reference point in news consumption in France.