Audiences and Results Radio
Radio Audiences: Key ratings, audience shares and trends to help you understand how audiences engage with radio.
EAR > Global Audio 2025
Audio accompanies 42 million French people every day
The Global Audio study study Any research done across a population, line of business, or products (programme content, programme schedules, etc.) A study relies most often on the data coming out of a survey (or surveys). Find out more analyzes all aspects of audio usage and provides a comprehensive and accurate overview of audio consumption in France among people aged 15–80.
In a changing media landscape, audio remains a reference point
In a context filled with sources of information and entertainment, audio remains essential: every day, 42 million French people listen to audio content (i.e. 8 out of 10).
Audio is consolidating its position with a variety of offerings as well asa generally stable Distribution Distribution This refers to the distribution of a variable; “structure” is also used with this meaning. In statistics, for each x value of a quantitative variable, the distribution function gives the proportion of individuals having a variable value that is less than or equal to x. Find out more of listening time : Radio remains the clear leader with 54% of daily listening time (-2% over the past year), while music Streaming Streaming A technical method of digitally transmitting data to enable the playback of a continuous flow of video and audio material. Unlike terrestrial or satellite TV broadcasting, this technology requires a two-way network (internet) to send periodic requests to the streaming server in order to receive video or audio micro-files. Find out more —both audio and video in the background—accounts for 35% of this listening time (+2% year-over-year).
Consumption habits, meanwhile, are changing : 59% of listening time is now devoted to digital digital A signal is said to be digital if it can be represented by a series of discrete values that can be coded in binary as either 0 or 1. It is the opposite of analogue signal. Digital broadcasting has become the primary mode for television broadcasting, whether by cable, satellite, or even terrestrial. Find out more audio services, representing a 4% year-over-year, a growth driven by the rise of on-demand services (Streaming/Podcasts) and the increasing use of mobile phones.
A trend is gaining momentum among 15- to 24-year-olds : for 67% of them, social media is the primary way to discover new Podcasts and new music. However, radio remains the primary discovery channel channel A subset of the brand URLs that overlap with a single theme (e.g., news, e-mail, etc.); the channel audience contributes to the overall audience of the brand, which itself contributes to the overall audience of the Parent. Find out more for a majority of French people: 60% of them say they discover new songs and artists there.
A Nuanced Listening Profile
Comparing the most avid daily audio consumers with those who spend the least time on it reveals two profiles with distinct behaviors.
The addicts, who are heavy audio consumers, exhibit diverse listening habits spread throughout the day. Conversely, moderate listeners, whose audio consumption is less frequent, exhibit distinct and ritualized habits.
Among audio junkies, on-demand contentis very popular. Audio and video streaming streaming A technical method of digitally transmitting data to enable the playback of a continuous flow of video and audio material. Unlike terrestrial or satellite TV broadcasting, this technology requires a two-way network (internet) to send periodic requests to the streaming server in order to receive video or audio micro-files. Find out more in the background alone accounts for 38% of their daily listening time, while radio and native podcasts account for 9%. It should be noted that live radio remains by far the most listened-to format, accounting for 45% of these avid listeners’ daily listening time.
For moderate listeners, listening to live radio is even more dominant (62% of listening time), while music Streaming —audio and video playing in the background—still accounts for 26% of their daily listening time.
the surface, usage patterns are generally stable. However, when you look at the
details, listening habits and discovery channels are changing rapidly: increased
use of mobile phones, the growing influence of social media, and the synergy
between video and audio are making content more attractive. It is interesting to
note that these changes manifest themselves differently depending on age. For
example, among young people, the filmed version of podcasts is becoming a
particularly popular format, much more so than among older generations.
Methodology
Global Audio is part of Médiamétrie’s MediaEAR universe universe All the statistical units from which a survey sample is drawn. When these units are people, the universe is termed a population. Find out more .
The Global Audio study study Any research done across a population, line of business, or products (programme content, programme schedules, etc.) A study relies most often on the data coming out of a survey (or surveys). Find out more measures audio usage (reach, duplication, listener listener Someone who is listening to a radio station, an aggregate of stations or a coordination; this generic term can also be used for television (however, its preferred term is "TV viewer"). Find out more profile, and listening volume) and listening contexts (locations, media, listening times).
The scope of the study includes live radio (FM/DAB+ or via the internet), Radio podcasts (Catch-up and native) and non-radio podcasts, audiobooks, music streaming streaming A technical method of digitally transmitting data to enable the playback of a continuous flow of video and audio material. Unlike terrestrial or satellite TV broadcasting, this technology requires a two-way network (internet) to send periodic requests to the streaming server in order to receive video or audio micro-files. Find out more services (free and subscription-based), background music Streaming on video platforms, and personal music libraries (CDs, MP3s, downloaded tracks, vinyl, etc.).
The study was conducted online (CAWI) in February/March 2025 among a sample sample A subset of the population studied, selected in accordance with a sampling plan, and subject to the collection of information. Find out more of 4,046 individuals aged 15 to 80, representative representative A sample is said to be representative when it has been generated via a representative draw, meaning that each individual in the population had a non-zero probability of being selected. Representativeness relates to the sample and not to a unit of the population. It is not synonymous with a proportional sample or a "reduced model" of the population studied. In survey theory, it has been demonstrated that an optimal sampling strategy consists of organising the sample according to the variables that are most correlated to the subject of the study. Find out more of the French population population The universe of a survey composed of basic statistical units. These units may be physical persons, households, companies, municipalities, etc. The population serves as a sampling frame for selecting a sample, and as a basis for calculation of the extrapolations from the sample. Find out more based on the sociodemographic criteria of gender, age, SPG categories SPG categories The SPG (socio-professional category), was replaced in 1982 by the classification of Professions and Socio-professional Categories (PCS), a nomenclature defined by France’s INSEE, which classifies the population according to a combination of profession (or former profession), hierarchical position and status (employee or otherwise). Find out more , and geographic distribution distribution This refers to the distribution of a variable; “structure” is also used with this meaning. In statistics, for each x value of a quantitative variable, the distribution function gives the proportion of individuals having a variable value that is less than or equal to x. Find out more