Strategic Partnerships

Nielsen provides solutions for measuring digital digital A signal is said to be digital if it can be represented by a series of discrete values that can be coded in binary as either 0 or 1. It is the opposite of analogue signal. Digital broadcasting has become the primary mode for television broadcasting, whether by cable, satellite, or even terrestrial. Find out more traffic (Routers), managing digital TV content, and recognizing video-on-demand content. This partnership extends TV and video measurement to SVOD, AVOD, and FAST channels by incorporating all consumption methods available to the public.

Kantar provides its Watermarking Watermarking The technology used in television and radio audience measurement. Watermarking consists of inserting an (audio) tag into broadcasts that is inaudible to the human ear. This tag identifies the channel airing the programme, as well as regular markers of the broadcast time. Audience meters installed in panellist homes detect these signals. Find out more technology, which enhances the accuracy of TV and video content measurement (programs and commercials), regardless of the consumption method (live, Catch-up Catch-up Catch-up technology allows TV viewers to watch or rewatch a television programme after it has been broadcast live. Find out more , on-demand) or the screen used, to ensure reliable and comparable measurement.

AudienceProject helps expand the scope of campaign measurement across all channels: Linear Linear This is when a live television program is watched exactly at the time it airs, in timeshifting (control over live TV) or private delay (personal recording). Find out more TV, CTV, on-demand platforms, and social media. This partnership provides market players with a unified, deduplicated view of their video campaigns across all screens.