Audiences and Results Radio

Audio: A daily choice for 83% of French people
 

In a world where media choices have never been more abundant, audio continues to hold a unique place. Radio, podcasts, audiobooks and music streaming streaming A technical method of digitally transmitting data to enable the playback of a continuous flow of video and audio material. Unlike terrestrial or satellite TV broadcasting, this technology requires a two-way network (internet) to send periodic requests to the streaming server in order to receive video or audio micro-files. Find out more are deeply embedded in the daily lives of the French. From the moment they wake up until they go to bed, audio accompanies them throughout the day, generating substantial consumption and fostering a uniquely strong, intentional and highly engaged relationship with audiences.

This new edition of L’Année Audio highlights a universal medium medium In the broad sense, any means of communication that could convey an advertising message. This is also the name given to various components of a media: TV networks, radio stations, press titles, etc. Find out more that connects with the French every day, regardless of age, lifestyle or listening preferences.

Massive consumption, driven by radio
 

Every day, 83% of the French population population The universe of a survey composed of basic statistical units. These units may be physical persons, households, companies, municipalities, etc. The population serves as a sampling frame for selecting a sample, and as a basis for calculation of the extrapolations from the sample. Find out more listens to audio content. This widespread engagement spans all generations, including the youngest audiences: nearly 9 in 10 people aged 15 to 24 listen to audio on a daily basis.

Within this ever-expanding audio landscape, radio continues to play a central role, accounting for more than half of all audio listening time (53%), ahead of music streaming (34%). Its leading position is reflected in its exceptional reach reach Reach is the term used to describe the reach achieved by a medium, publication, advertisement or campaign. It corresponds to the number of users reached and is therefore quantitative data. Reach plays a key role in measuring return on investment. It is used to determine whether or not the communication is effective. Whether for a website or a social network, reach corresponds to the proportion of the Internet user population or the audience reached by the site or network over a set period. Find out more : two-thirds of the French population (66%) listen to radio every day, while 96% tune in at least once a month. On average average The average is one of the most important statistical indicators for a set of numbers. By default, it is the arithmetic mean, calculated by adding the values in the set and then dividing that sum by the number of values. Find out more , listeners spend 2 hours and 47 minutes per day with the medium.

Radio also remains the medium of choice for major shared moments. Every morning at 8 a.m., it attracts nearly 12 million listeners, including 7 million who tune in to a national station’s breakfast news programme.

Listeners who tailor their own audio experience
 

Audio allows everyone to tailor their experience to their preferences, life circumstances, and interests. Over the course of a day, listeners now devote 53% of their listening time to on-demand content and 47% to live content. Far from being at odds, these usage patterns complement each other: 77% of listeners combine live and on-demand offerings over the course of a month. 
This complementarity is evident across the entire audio universe universe All the statistical units from which a survey sample is drawn. When these units are people, the universe is termed a population. Find out more : Over the course of a month, 79% of listeners combine digital digital A signal is said to be digital if it can be represented by a series of discrete values that can be coded in binary as either 0 or 1. It is the opposite of analogue signal. Digital broadcasting has become the primary mode for television broadcasting, whether by cable, satellite, or even terrestrial. Find out more and offline offerings, 78% combine music and spoken-word content, and 67% use both free and paid offerings. 
Audio is also pushing its boundaries: 47% of daily Podcast Podcast Audio programme in the form of episodes or series available online for listening on demand. This terminology comes from the contraction of the words Ipod and Broadcast... Find out more listeners say they often choose the video version of this content, a sign of the rise of hybrid consumption patterns where sound is increasingly paired with video.

A medium medium In the broad sense, any means of communication that could convey an advertising message. This is also the name given to various components of a media: TV networks, radio stations, press titles, etc. Find out more that fosters engagement and loyalty
 

Because it is a chosen medium, audio creates a particularly strong connection with its audiences. Radio remains a medium of habit and loyalty: on average average The average is one of the most important statistical indicators for a set of numbers. By default, it is the arithmetic mean, calculated by adding the values in the set and then dividing that sum by the number of values. Find out more , listeners tune in 13 out of 20 workdays per month. 
Podcasts are seeing steadily rising engagement: nearly one in two French people (48%) listen to them every month, an increase of 9 percentage points over three years. This engagement is also reflected in listening habits: 68% of listeners do not skip sections, and 77% do not speed up playback. 
Another sign of this engagement: paid subscriptions are on the rise and now account for 25% of audio listening time, an increase of 4 percentage points over three years.
Finally, music drives engagement among younger listeners. 86% of the audio listening time among 15- to 24-year-olds is devoted to music.