Results & Studies
30.01.2025
TV audience and Internet usage in Douala and Yaoundé
… over living in à Yaoundé and Douala. Médiamétrie is publishing the audience results for the 2nd half of 2024 for this reporting-based … advertising and editorial management of their offers. Television Internet 73.1% of those surveyed said they had logged in to the Internet …
News
15.03.2023
Global internet Audience measurements are a goldmine for digital advertising
… is faced with the announced disappearance of third-party cookies, audience measurement for video formats is a subject of debate and … tools. Audience panels, which are very rich in information on Internet users, are sources of data that Médiamétrie provides to the …
Results & Studies
13.02.2025
2024 : A Year in the internet
… In 2024, 94% of French households had access to the Internet, compared to 82% ten years ago . France now has 48.5 million … million of them every day." Catherine Poullet, Director of Internet Audience Measurement Overall, 25% of Total Video time was consumed from …
Results & Studies
22.01.2025
Senegal : TV and Radio audiences and internet uses in Dakar
… districts comprising Greater Dakar. Mediametrie is publishing the audience results for the wave of the 2nd half of 2024 of this regular … of the total radio audience ( 61.2% ), ahead of WALF FM and SUD FM. Internet People living in Greater Dakar were also surveyed about their …
Results & Studies
05.06.2025
audience of online advertising
… Drawing on the Total Internet Audience measurement among a panel of 20,000 web users, Médiamétrie …
Results & Studies
16.12.2020
1 internet user in 3 connects to the internet exclusively on a smartphone
… own a smartphone and are increasingly using it to connect to the Internet. They spend more time on them, communicating and purchasing … connecting to the Internet Every day, according to the Total Internet Audience measurement carried out by Médiamétrie//NetRatings, more than 1 …
Solutions
07.03.2019
Total Internet Audience
… people using more than one screen. In order to determine the total audience of a brand, it has become necessary to obtain results across all screens and to analyse their complementarity. … Total Internet Audience …
Results & Studies
21.07.2016
A look back over 20 years of digital technology and the Internet
… electricity, no other revolution of this nature took place until the Internet became commercially available in the mid-90s. This was our … will quickly become obsolete, it easily describes the speed of the Internet's spread, both in terms of access and use. In autumn 1997, …
Results & Studies
20.04.2022
TV, Internet and social media, radio: the French are fanatical about news
… and regional news: in the fourth quarter of 2021, nearly 2 out of 5 internet users (38.6%) followed these stories. Next in line were small news items with 1 in 3 Internet users following these (33.6%), ahead of health news (32.3%), …
Results & Studies
02.02.2018
TV viewers consider a vast amount of television programmes and Internet content to be entertainment
… Variations in consumption are a clear reflection of this approach. Audiences aged 4 years and over spend 55% of their time following … 7% to reviews. Kids are huge fans Entertainment, accessible to a wide audience, thus brings together all segments of the public. But which … 51% of their viewing time to entertainment. Videos are a hit on the Internet Entertainment is also widely watched on the Internet. It is …
Results & Studies
05.09.2024
Music and media: strong public enthusiasm for a wide range of offerings
… fond of music, and almost the entire population listens to it. Radio, internet and television play an essential role in disseminating music, through very diverse offerings, to a range of audiences. How do listeners listen to music? On what media? What are … Médiamétrie examines these practices through its behavioural and audience studies. Music listeners are eclectic in their habits Music …
Results & Studies
20.11.2024
Radio, television, internet: what morning media habits do people have in France ?
… is not television's prime time, there is nevertheless a large morning audience. In the first half of 2024, almost 10 million French people … (Altice Média Group) in the first half of 2024. In the morning, peak audiences on 24 hour news channels are reached at 9:42 a.m., when more … Sunday morning is traditionally given over to religious programmes . Internet : social media tops the list in the morning The Internet also …