Audiences and Results Internet

In May 2026, 56.3 million people went online during the month, representing 96% of French people aged 11 and older. Each day, 50.5 million of them surfed the Internet.

On average average The average is one of the most important statistical indicators for a set of numbers. By default, it is the arithmetic mean, calculated by adding the values in the set and then dividing that sum by the number of values. Find out more , French people aged 11 and older spent 3 hours and 23 minutes per day on the Internet.

Top 50 Most-Visited Groups in France

Ranking based on the “Monthly Unique Visitors” metric

Distribution Distribution This refers to the distribution of a variable; “structure” is also used with this meaning. In statistics, for each x value of a quantitative variable, the distribution function gives the proportion of individuals having a variable value that is less than or equal to x. Find out more of the Top 50 Most-Visited Groups in France, by Screen

Ranking based on the "Monthly Unique Visitors" metric

Top 50 Most-Visited Brands in France

Ranking based on the “Monthly Unique Visitors” metric

Distribution Distribution This refers to the distribution of a variable; “structure” is also used with this meaning. In statistics, for each x value of a quantitative variable, the distribution function gives the proportion of individuals having a variable value that is less than or equal to x. Find out more of the Top 50 Most-Visited Brands in France by Screen

Ranking based on the “Monthly Unique Visitors” metric

Definitions

Group or Parent Parent This level encompasses the audience of a set of brands. It is important to note that a Brand can only be counted in one Parent. The Parent is the company which is the principal shareholder of the Brands (and not the URLs) that are associated with it. Find out more : The Parent is a level that consolidates the audience audience The set of listeners, viewers, or TV viewers in which each individual is equally weighted, regardless of their listening/viewing duration or frequency of contact. Find out more of a set of brands. A Brand Brand Brand is the “brand” level. A brand is a set of URLs which are identified by the same logo. A brand is a coherent ensemble from the user viewpoint, in particular given the graphic charter or brand universe. Find out more can only be counted under a single Parent. The Parent is the company that is the majority shareholder of the Brands (not the URLs) associated with it.

Brand : The Brand is the “brand” level .” A Brand is an aggregate aggregate Grouping together of basic entities with the intention of forming larger units. In radio, two types of aggregates have existed since 1991: - Aggregates by format: General Interest Programmes, Private General Interest Programmes, Musical Programmes, Speciality Programmes, Local Programmes; - Aggregates by status: Public Service Radio Stations, Radio France, Private Commercial Radio Stations, Private Association Radio Stations. Find out more of domains, subdomains, and/or pages identified by the same logo in a consistent and uniform manner.

Brands included in the measurement tool’s Site-centric Site-centric Site-centric measurement refers to an audience measurement technique from data recorded on the website whose audience traffic was measured. This site-centric measurement is usually performed by a specialised solution, such as Google Analytics, that measures and analyses traffic using tags embedded in website pages or the screens of a mobile app. Find out more Hybridisation Hybridisation In statistics, this is an approach that involves mixing two data sources which differ both in nature and in level in order to create a third, richer or more detailed one. Find out more database database All the homogeneous data collected over the course of several surveys and whose structure provides the potential for tailor-made consultations and inquiries. Find out more are indicated either by the label “T”, or by the notation “T ACPM ACPM ACPM (OJD until 2015) is a professional association which assure diffusion, distribution and counting of newspaper and advertising media. Find out more ” when their data data Digital data Find out more is certified by the ACPM (Alliance for Press and Media Figures).

Unique visitors per month : the total number of internet users who visited a group or brand at least once during the month in question question An inquiry posed in the same way to all participants in the same survey, with the goal of obtaining answers of the same nature. We distinguish closed questions whose responses are chosen from the options provided (scales, yes / no, classification options, etc.), from open-ended questions for which no answer categories are offered. In the latter case, the spontaneous answer of the interviewee is gathered. Find out more , regardless of where they connected: home, work, or other locations. Internet users who visited the same group (or the same brand) multiple times are counted only once.

Average Average The average is one of the most important statistical indicators for a set of numbers. By default, it is the arithmetic mean, calculated by adding the values in the set and then dividing that sum by the number of values. Find out more Unique Visitors per Day: the average number of internet users who visited a group or brand at least once during a single day in the month in question. Internet users who visited the same site multiple times during the day are counted only once.

Methodology

Audience Internet Global Audience Internet Global Registered trademark. Global Internet Audience Measurement natively measures the overall audience of more than 3,000 brands and 500 applications. It is based on a panel of nearly 10,000 individuals aged 11 and over. The measurement benefits from innovative hybridization methodologies combining panels and big data developed by Médiamétrie. This global measurement provides audience results for mobile screens and computers. The measurement takes into account internet users' browsing habits regardless of location, connection type (3G/4G/Wi-Fi) or protocol (http/https) for all websites and applications. Find out more is part of Médiamétrie’s MediaWeb universe universe All the statistical units from which a survey sample is drawn. When these units are people, the universe is termed a population. Find out more .

The Audience Internet Global is based on nearly 10,000 panellists aged 11 and older: 

6,000 mobile panellists and 4,000 computer panellists, enabling the “native” measurement of the total audience of nearly 3,000 brands and more than 500 apps. The measurement leverages innovative hybridisation methodologies combining panels and Big Data Big Data Big data (or megadata) refers to the enormous quantities of data produced by all digital activities: private or professional, human or machine. Technological advances have made it possible to use this data for purposes other than its main purpose, regardless of how it is structured. Data sets with characteristics (e.g. volume, velocity, variety, variability, veracity) which, for a particular domain problem, at a given time, cannot be efficiently processed to derive value with existing technologies and techniques. The term Big Data is commonly used in a variety of ways, for example, as the name of the scalable technology used to deal with large datasets. Find out more developed by Médiamétrie. This comprehensive Audience Measurement Audience Measurement Quantitative study of the frequency of use of media. Find out more yields audience results for mobile screens and computers. The measurement takes into account users’ browsing activity regardless of location, connection type (3G/4G/5G/Wi-Fi), or protocol (http/HTTPS) for all websites and apps.