Video Platform Measurement | Streaming Meter

During installation, each MAC address detected is associated with a device registered during the Household Household In the statistical sense of the term, a household refers to all occupants of the same dwelling, whether they are related or not. A household may be composed of a single person. Household populations therefore effectively exclude some communities (workers' hostels, retirement homes, university residences, prisons, etc.), the homeless, seamen and people living in mobile homes. Find out more Census Census A technique for gathering information across the entire population, in contrast to a survey, which by definition only applies to a sample. Normally, a census involves an exhaustive count during which some additional socio-demographic questions are asked. Example: the national population census in France by INSEE which publishes results annually. Find out more . This step makes it possible to link each streaming streaming A technical method of digitally transmitting data to enable the playback of a continuous flow of video and audio material. Unlike terrestrial or satellite TV broadcasting, this technology requires a two-way network (internet) to send periodic requests to the streaming server in order to receive video or audio micro-files. Find out more session to a type of device, such as a smartphone, computer, smart TV smart TV Televisions connected directly (Smart TV) or indirectly (via an operator's box, a connected device such as Apple TV/Chromecast or a games console) to the internet, enabling access to streaming applications in particular. Find out more , set-top box or gaming console, as well as to a member of the household.

• The presence of a Wi-Fi Wi-Fi Short for Wireless Fidelity, this is a wireless digital data transfer technology with a range in the tens of metres. Speeds can reach several Gbps. Find out more repeater may modify or hide a device’s MAC address.
• Some repeaters need to be replaced with compatible models to allow for measurement.
• Smartphones can use random MAC addresses to limit tracking tracking Activity which aims to measure the profile of a visitor to a website, their browsing path, interests, origin in the network, etc., in order to tailor content to them. Find out more .
• Apple devices may periodically change their MAC addresses
• The system must also adapt to mesh network configurations that are increasingly common in households.

The interception method depends on the compatibility level of the Internet router router An interconnection device installed at a network node whose function is to optimise data transfer by determining the best path. On the Internet, routers use the TCP/IP protocol to route information packets. Find out more , specifically whether it operates on Wi-Fi 5, Wi-Fi 6, or Wi-Fi 7.

For passive interception, devices connected via Ethernet must be plugged directly into the Streaming Meter so that their traffic can be monitored.

For active interception, Ethernet-connected devices must be plugged directly into the Streaming Meter so that their traffic can be observed. For active interception, extensive laboratory testing is carried out on routers available in France, including SFR, Orange, Bouygues, Free and Starlink models, to ensure compatibility and avoid disrupting panel panel A sample from which information is collected over time. It can be questioned several times at regular intervals. This method is pertinent for studying changes in behaviour. The sample can be questioned continuously: - either: each individual in the panel is asked to fill in a daily questionnaire relating to the subject of the study. This is the case for the Radio panel. - or the information is recorded and returned regularly. This is the case for the Médiamat panel. This method is pertinent for understanding behavioural patterns and their changes if the panel lasts long enough. Find out more households.

To attribute a session to a streaming platform, Nielsen uses a mapping database that links domain names to measured services. This database has been built through thousands of laboratory tests and is continuously enriched through monitoring of previously unclassified video sessions.

Video streams are not always delivered through a platform’s main domain. For example, YouTube videos may be served through googlevideo.com. Many platforms also rely on Content Delivery Networks (CDNs) to distribute content more efficiently. In some cases, subdomains are required to identify a platform accurately, such as canalplus.akamaized.net.

The TVM3 audience meter audience meter A device for measuring the audience of radio or television programmes. Audience meters automatically register whenever a TV or radio is switched on or off, as well as each change of channel, and each time recorded content is played on the decoder, or catch-up / preview services are viewed. They also allow for individual audience measurement via a remote control with push buttons; each member of the household has their own button which they use to state their presence in the room. The audience meter is connected via the telephone network to a computer that collects and processes the data gathered. Find out more also plays a role in correcting certain Streaming Streaming A technical method of digitally transmitting data to enable the playback of a continuous flow of video and audio material. Unlike terrestrial or satellite TV broadcasting, this technology requires a two-way network (internet) to send periodic requests to the streaming server in order to receive video or audio micro-files. Find out more Meter Meter Measurement software installed on computers, smartphones or tablets of panellists in order to collect, with their consent, all of their surfing paths on computers, mobiles or tablets making it possible to produce the Internet audience measurement. Find out more measurements. Through its power power Indicator for evaluating formats in the context of a media plan. This is the prioritisation of formats according to their target audience. Find out more -detection sensor, it can identify when a television is switched off, even if a set-top box continues streaming content.

• If the TV is turned off but the set-top box continues to stream, the measured viewing duration must be reduced accordingly.
• The objective is to produce audience audience The set of listeners, viewers, or TV viewers in which each individual is equally weighted, regardless of their listening/viewing duration or frequency of contact. Find out more figures that reflect actual consumption as closely as possible.
• In households equipped with multiple televisions, it is therefore essential to correctly match each set-top box or gaming console with the appropriate TVM3 device.