Audiences and Results Internet
Internet Audiences: Key metrics, unique visitors and trends to help you understand online audience behaviours.
Audience of online advertising in April 2026
Drawing on the Total Internet Audience measurement Audience measurement Quantitative study of the frequency of use of media. Find out more among a panel panel A sample from which information is collected over time. It can be questioned several times at regular intervals. This method is pertinent for studying changes in behaviour. The sample can be questioned continuously: - either: each individual in the panel is asked to fill in a daily questionnaire relating to the subject of the study. This is the case for the Radio panel. - or the information is recorded and returned regularly. This is the case for the Médiamat panel. This method is pertinent for understanding behavioural patterns and their changes if the panel lasts long enough. Find out more of 20,000 web users, Médiamétrie assesses the performances of the internet media brokers and advertising networks which subscribe to Total Internet Audience Audience The set of listeners, viewers, or TV viewers in which each individual is equally weighted, regardless of their listening/viewing duration or frequency of contact. Find out more .
These advertising results, which are not exhaustive, can be used to develop the audiences for groups of websites and apps marketed by media brokers and publishers, and the results are provided to agencies for use in media planning media planning All of the techniques for defining a media plan (or campaign plan), justifying the choice of the formats used within one or several media, and calculating the performances of a combination of formats. Find out more tools.
Based on data data Digital data Find out more collected in April 2026 from subscribers, Médiamétrie published audience audience The set of listeners, viewers, or TV viewers in which each individual is equally weighted, regardless of their listening/viewing duration or frequency of contact. Find out more figures, affinity affinity The ratio (expressed as a percentage or as an index) of the audience for a target to the total audience of a format, show, time slot, etc. The higher the affinity value, the higher the audience of the target is above the average. Find out more , and usage patterns for 41 advertising offerings across 70 benchmark sociodemographic segments.
30 Primary Ad Networks: Primary Ad Networks represent a publisher’s exclusive display display Display Advertising, or Bannering, is the most traditional interactive advertising channel. The advertiser uses pre-set advertising spaces on websites (banner, skyscraper, IMU, leaderboard, etc.) Find out more advertising offerings.
1 Partner Ad Network: Partner ad networks represent offerings already registered with a Major Ad Network that may be included in another ad network with the publisher’s consent consent Any freely given, specific, informed and unambiguous indication of the data subject's wishes through which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her. It is one of the six legal bases provided for by the GDPR. Find out more .
7 Packs: Packs represent the various display ad offers from ad networks focused on a specific theme or target target A subset of the population which we aim to reach with a show or advertising campaign. The target is defined using socio-demographic, equipment, or behavioural characteristics. Find out more audience.
3 Networks: Networks are advertising offerings including programmatic buying offers.
Top Audience Audience The set of listeners, viewers, or TV viewers in which each individual is equally weighted, regardless of their listening/viewing duration or frequency of contact. Find out more Figures for Major Advertising Networks and Partners
Only companies that participate in Advertising Audience Measurement Audience Measurement Quantitative study of the frequency of use of media. Find out more are included in the rankings below.
| Régies principales et partenaires | Visiteurs Uniques par mois | Visiteurs Uniques moyens par jour |
| Azerion (Madvertise Adverline) (Regie principale) | 41 032 000 | 8 952 000 |
| 366 (Regie principale) | 37 700 000 | 10 859 000 |
| Valiuz (Regie principale) | 34 120 000 | 5 286 000 |
| Prisma Media Solutions (Regie principale) | 32 835 000 | 7 082 000 |
| MEDIA.figaro (Regie principale) | 32 740 000 | 6 656 000 |
| Leboncoin (Regie principale) | 32 366 000 | 8 510 000 |
| ReWorld Media (Regie principale) | 31 745 000 | 4 799 000 |
| France Televisions Publicite (Regie principale) | 31 196 000 | 6 247 000 |
| Orange Advertising (Regie principale) | 30 604 000 | 9 881 000 |
| Unlimitail (Regie principale) | 26 562 000 | 3 800 000 |
| Webedia (Regie principale) | 24 436 000 | 2 931 000 |
| M Publicité (Regie principale) | 22 402 000 | 4 310 000 |
|
Les Echos Le Parisien Médias / Paris Match Médias (Regie principale) |
21 466 000 | 3 111 000 |
| TF1 Publicite Digital (Regie principale) | 21 181 000 | 3 386 000 |
| RMC BFM Ads (Regie principale) | 20 593 000 | 3 341 000 |
| Groupe EBRA - Humanoid (Regie partenaire) | 20 293 000 | 3 160 000 |
| CANAL+ Brand Solutions Digital (Regie principale) | 19 749 000 | 3 003 000 |
| Retailink (Regie principale) | 18 961 000 | 1 431 000 |
| Cdiscount Advertising (Regie principale) | 14 496 000 | 1 262 000 |
| M6 Publicite Digital (Regie principale) | 14 098 000 | 1 636 000 |
| Boursorama Médias (Regie principale) | 13 502 000 | 3 133 000 |
| Groupe Marie Claire Adnetwork (Regie principale) | 12 637 000 | 1 096 000 |
| CMI Media (Regie principale) | 8 855 000 | 883 000 |
| Drive Media (Regie principale) | 7 446 000 | 705 000 |
| Infopro Digital (Regie principale) | 5 615 000 | 359 000 |
| Groupe Challenges (Regie principale) | 4 886 000 | 283 000 |
| Uni-Medias (Regie principale) | 4 839 000 | 247 000 |
| Lagardere Publicite News (Regie principale) | 4 782 000 | 422 000 |
| Bayard Media Développement (Regie principale) | 4 420 000 | 304 000 |
| Le Point Communication (Regie principale) | 4 335 000 | 351 000 |
| NRJ Adnetwork (Regie principale) | 3 173 000 | 285 000 |
Packages & Networks
Audience Internet Global, April 2026
Thematic packs
| Packs thématiques | Visiteurs Uniques par mois | Visiteurs Uniques moyens par jour |
| Groupe EBRA - Presse régionale | 15 798 000 | 2 560 000 |
| Groupe Humanoid - Hi-Tech | 8 756 000 | 701 000 |
| Keleops Hi-Tech | 7 867 000 | 587 000 |
| Les Numériques Tech & gaming | 6 220 000 | 411 000 |
| WEB66 - Actualites | 37 786 000 | 10 851 000 |
| Pack cible | Visiteurs Uniques par mois | Visiteurs Uniques moyens par jour |
| CMI MEDIA - Pack FEMMES | 4 868 000 | 319 000 |
Standard Packs
| Pack standard | Visiteurs Uniques par mois | Visiteurs Uniques moyens par jour |
| PHR | 20 874 000 | 3 028 000 |
NETWORKS
| Réseaux | Visiteurs Uniques par mois | Visiteurs Uniques moyens par jour |
| Audion | 46 905 000 | 19 160 000 |
| Azerion (Sublime Madvertise Adverline) | 49 011 000 | 18 350 000 |
| Teads | 51 974 000 | 27 460 000 |
Definitions
Unique visitors per month: the total number of internet users who visited a group or brand brand Brand is the “brand” level. A brand is a set of URLs which are identified by the same logo. A brand is a coherent ensemble from the user viewpoint, in particular given the graphic charter or brand universe. Find out more at least once during the month in question question An inquiry posed in the same way to all participants in the same survey, with the goal of obtaining answers of the same nature. We distinguish closed questions whose responses are chosen from the options provided (scales, yes / no, classification options, etc.), from open-ended questions for which no answer categories are offered. In the latter case, the spontaneous answer of the interviewee is gathered. Find out more , regardless of where they connected: home, work, or other locations. Internet users who visited the same group (or the same brand) multiple times are counted only once.
Average Average The average is one of the most important statistical indicators for a set of numbers. By default, it is the arithmetic mean, calculated by adding the values in the set and then dividing that sum by the number of values. Find out more Unique Visitors per Day: the average number of internet users who visited a group or brand at least once during a single day in the month in question. Internet users who visited the same site multiple times during the day are counted only once.
Methodology
Audience Internet Global Audience Internet Global Registered trademark. Global Internet Audience Measurement natively measures the overall audience of more than 3,000 brands and 500 applications. It is based on a panel of nearly 10,000 individuals aged 11 and over. The measurement benefits from innovative hybridization methodologies combining panels and big data developed by Médiamétrie. This global measurement provides audience results for mobile screens and computers. The measurement takes into account internet users' browsing habits regardless of location, connection type (3G/4G/Wi-Fi) or protocol (http/https) for all websites and applications. Find out more is part of Médiamétrie’s MediaWeb universe universe All the statistical units from which a survey sample is drawn. When these units are people, the universe is termed a population. Find out more .
The Audience Internet Global is based on nearly 10,000 panellists aged 11 and older:
6,000 mobile panellists and 4,000 computer panellists, enabling the “native” measurement of the total audience audience The set of listeners, viewers, or TV viewers in which each individual is equally weighted, regardless of their listening/viewing duration or frequency of contact. Find out more for nearly 3,000 brands and more than 500 apps. The measurement leverages innovative hybridisation hybridisation In statistics, this is an approach that involves mixing two data sources which differ both in nature and in level in order to create a third, richer or more detailed one. Find out more methodologies combining panels and Big Data Big Data Big data (or megadata) refers to the enormous quantities of data produced by all digital activities: private or professional, human or machine. Technological advances have made it possible to use this data for purposes other than its main purpose, regardless of how it is structured. Data sets with characteristics (e.g. volume, velocity, variety, variability, veracity) which, for a particular domain problem, at a given time, cannot be efficiently processed to derive value with existing technologies and techniques. The term Big Data is commonly used in a variety of ways, for example, as the name of the scalable technology used to deal with large datasets. Find out more developed by Médiamétrie. Audience results for mobile screens and computers are derived from this comprehensive measurement. The measurement takes into account users’ browsing activity regardless of location, connection type (3G/4G/5G/Wi-Fi), or protocol (http/HTTPS) for all websites and apps.