Audiences and Results Internet
Internet Audiences: Key metrics, unique visitors and trends to help you understand online audience behaviours.
Total Internet Audience in France in September 2026
In September 2026, 56.3 million people accessed the Internet during the month, representing 96% of the French population population The universe of a survey composed of basic statistical units. These units may be physical persons, households, companies, municipalities, etc. The population serves as a sampling frame for selecting a sample, and as a basis for calculation of the extrapolations from the sample. Find out more aged 11 and over. On a daily basis, 50.7 million of them went online.
On
average
average
The average is one of the most important statistical indicators for a set of numbers. By default, it is the arithmetic mean, calculated by adding the values in the set and then dividing that sum by the number of values.
Find out more
, French people aged 11 and over spent 3 hours and 25 minutes online each day.
Discover the focus report and Top 10 training and education websites and apps in the downloadable press release.
Top 50 Most-Visited Groups in France
Ranking based on the “Monthly Unique Visitors” metric
| Groupe (P) | Visiteurs Uniques par mois | Visiteurs Uniques moyens par jour |
| 55 877 000 | 47 595 000 | |
| Meta Platforms | 54 659 000 | 45 768 000 |
| Microsoft | 45 251 000 | 20 092 000 |
| Amazon | 43 149 000 | 11 776 000 |
| La Poste | 34 448 000 | 8 880 000 |
| WEB66 | 33 974 000 | 8 953 000 |
| Adevinta | 32 912 000 | 8 216 000 |
| ReWorld Media | 30 919 000 | 4 796 000 |
| Doctolib | 29 987 000 | 4 433 000 |
| Groupe Figaro | 29 904 000 | 5 759 000 |
| Louis Hachette Group | 29 882 000 | 5 645 000 |
| Wikimedia Foundation | 29 868 000 | 4 215 000 |
| OpenAI | 29 725 000 | 10 168 000 |
| Groupe Auchan | 29 388 000 | 4 039 000 |
| Bytedance | 28 612 000 | 12 165 000 |
| Apple Inc. | 28 518 000 | 12 386 000 |
| Snap Inc. | 26 813 000 | 20 564 000 |
| francetélévisions | 26 029 000 | 4 267 000 |
| Orange | 25 302 000 | 8 879 000 |
| Ministere de l Economie et des Finances | 24 991 000 | 2 216 000 |
| Assurance Maladie | 24 527 000 | 2 336 000 |
| Gouvernement Francais | 24 379 000 | 2 073 000 |
| Groupe Credit Agricole | 24 213 000 | 7 107 000 |
| Groupe Canal+ | 24 009 000 | 3 151 000 |
| Booking Holdings | 22 437 000 | 2 536 000 |
| Webedia | 22 427 000 | 2 621 000 |
| Groupe Fnac Darty | 22 221 000 | 1 934 000 |
| Samsung Group | 20 916 000 | 7 293 000 |
| Vinted | 20 874 000 | 6 562 000 |
| E.Leclerc | 20 240 000 | 3 234 000 |
| Carrefour | 20 005 000 | 2 791 000 |
| Lidl+Schwarz | 19 976 000 | 2 829 000 |
| Spotify | 19 792 000 | 6 856 000 |
| CMA Media | 19 041 000 | 2 809 000 |
| Yahoo | 18 842 000 | 5 443 000 |
| Societe Generale | 18 824 000 | 4 949 000 |
| NetFlix | 18 414 000 | 4 340 000 |
| Groupe Le Monde | 18 405 000 | 3 068 000 |
| PayPal | 18 323 000 | 1 803 000 |
| Altice France | 18 240 000 | 3 770 000 |
| SNCF France | 18 228 000 | 2 506 000 |
| Publihebdos | 18 181 000 | 2 521 000 |
| Groupe Les Echos - Le Parisien | 17 968 000 | 2 253 000 |
| Credit Mutuel | 17 131 000 | 4 716 000 |
| 20 Minutes France | 16 649 000 | 2 079 000 |
| Groupe Casino | 16 447 000 | 1 427 000 |
| Radio France | 16 273 000 | 1 981 000 |
| Groupe TF1 | 16 235 000 | 2 104 000 |
| 15 281 000 | 2 811 000 | |
| Ministere de l Education Nationale et de la Jeunesse | 15 202 000 | 2 239 000 |
Distribution Distribution This refers to the distribution of a variable; “structure” is also used with this meaning. In statistics, for each x value of a quantitative variable, the distribution function gives the proportion of individuals having a variable value that is less than or equal to x. Find out more of the Top 50 Most-Visited Groups in France, by Screen
Ranking based on the “Monthly Unique Visitors” metric
| Groupe (P) | Monthly Unique Visitors | % of UVs Who Used a Computer | % of UVs Who Used Mobile Devices |
| 55 877 000 | 57,3 | 97,9 | |
| Meta Platforms | 54 659 000 | 29,6 | 98,8 |
| Microsoft | 45 251 000 | 52,2 | 84,3 |
| Amazon | 43 149 000 | 33,9 | 88,5 |
| La Poste | 34 448 000 | 36,5 | 82,9 |
| WEB66 | 33 974 000 | 22,3 | 92,5 |
| Adevinta | 32 912 000 | 22,6 | 89,8 |
| ReWorld Media | 30 919 000 | 17,0 | 92,9 |
| Doctolib | 29 987 000 | 22,4 | 88,9 |
| Groupe Figaro | 29 904 000 | 24,0 | 89,7 |
| Louis Hachette Group | 29 882 000 | 23,8 | 89,1 |
| Wikimedia Foundation | 29 868 000 | 24,7 | 87,0 |
| OpenAI | 29 725 000 | 23,3 | 88,8 |
| Groupe Auchan | 29 388 000 | 28,2 | 85,6 |
| Bytedance | 28 612 000 | 10,2 | 94,5 |
| Apple Inc. | 28 518 000 | 12,1 | 93,6 |
| Snap Inc. | 26 813 000 | 1,5 | 99,4 |
| francetélévisions | 26 029 000 | 20,5 | 90,2 |
| Orange | 25 302 000 | 33,5 | 80,7 |
| Ministere de l Economie et des Finances | 24 991 000 | 54,1 | 62,9 |
| Assurance Maladie | 24 527 000 | 40,5 | 74,2 |
| Gouvernement Francais | 24 379 000 | 37,4 | 76,1 |
| Groupe Credit Agricole | 24 213 000 | 28,4 | 82,4 |
| Groupe Canal+ | 24 009 000 | 18,7 | 89,3 |
| Booking Holdings | 22 437 000 | 25,1 | 84,1 |
| Webedia | 22 427 000 | 20,6 | 87,9 |
| Groupe Fnac Darty | 22 221 000 | 31,2 | 79,1 |
| Samsung Group | 20 916 000 | 4,5 | 97,3 |
| Vinted | 20 874 000 | 15,5 | 90,7 |
| E.Leclerc | 20 240 000 | 21,4 | 86,2 |
| Carrefour | 20 005 000 | 21,7 | 85,3 |
| Lidl+Schwarz | 19 976 000 | 9,6 | 94,0 |
| Spotify | 19 792 000 | 8,5 | 94,7 |
| CMA Media | 19 041 000 | 15,2 | 91,3 |
| Yahoo | 18 842 000 | 40,1 | 71,7 |
| Societe Generale | 18 824 000 | 20,1 | 86,0 |
| NetFlix | 18 414 000 | 17,0 | 88,8 |
| Groupe Le Monde | 18 405 000 | 25,5 | 83,8 |
| PayPal | 18 323 000 | 25,5 | 81,5 |
| Altice France | 18 240 000 | 22,2 | 84,8 |
| SNCF France | 18 228 000 | 22,0 | 84,2 |
| Publihebdos | 18 181 000 | 8,9 | 94,8 |
| Groupe Les Echos - Le Parisien | 17 968 000 | 16,5 | 89,9 |
| Credit Mutuel | 17 131 000 | 28,4 | 80,2 |
| 20 Minutes France | 16 649 000 | 17,0 | 89,1 |
| Groupe Casino | 16 447 000 | 23,4 | 82,9 |
| Radio France | 16 273 000 | 19,6 | 86,3 |
| Groupe TF1 | 16 235 000 | 20,8 | 85,2 |
| 15 281 000 | 18,5 | 85,8 | |
| Ministere de l Education Nationale et de la Jeunesse | 15 202 000 | 39,4 | 70,5 |
Top 50 Most-Visited Brands in France
Ranking based on the “Monthly Unique Visitors” metric
| Brand (B) | Monthly Unique Visitors | Daily Average Unique Visitors |
| 55 804 000 | 46 316 000 | |
| 52 160 000 | 35 253 000 | |
| 51 039 000 | 36 609 000 | |
| YouTube | 50 289 000 | 19 048 000 |
| 45 203 000 | 27 158 000 | |
| Amazon | 41 245 000 | 10 591 000 |
| Messenger | 37 386 000 | 19 023 000 |
| Leboncoin.fr - T ACPM | 32 615 000 | 8 157 000 |
| Microsoft / Microsoft 365 | 31 830 000 | 7 085 000 |
| Doctolib | 29 987 000 | 4 433 000 |
| OpenAI | 29 725 000 | 10 168 000 |
| Wikipedia | 29 666 000 | 4 165 000 |
| TikTok | 28 049 000 | 11 988 000 |
| Snapchat - T ACPM | 26 661 000 | 20 541 000 |
| Orange | 24 505 000 | 8 729 000 |
| Waze | 23 927 000 | 6 535 000 |
| Apple | 23 701 000 | 11 731 000 |
| impots.gouv.fr | 22 834 000 | 1 924 000 |
| franceinfo - T ACPM | 21 391 000 | 3 215 000 |
| Booking.com | 21 260 000 | 2 390 000 |
| Assurance Maladie | 21 076 000 | 1 816 000 |
| Vinted | 20 724 000 | 6 547 000 |
| LA POSTE | 20 634 000 | 3 041 000 |
| Windows Live | 20 606 000 | 2 965 000 |
| Samsung | 20 526 000 | 7 252 000 |
| Outlook (Outlook.com) | 20 511 000 | 9 417 000 |
| E.Leclerc | 20 038 000 | 3 198 000 |
| Spotify | 19 762 000 | 6 855 000 |
| Lidl | 19 547 000 | 2 791 000 |
| Carrefour | 19 039 000 | 2 662 000 |
| Le Figaro - T ACPM | 18 762 000 | 2 741 000 |
| 18 402 000 | 5 117 000 | |
| Netflix | 18 383 000 | 4 339 000 |
| BFM TV - T ACPM | 18 293 000 | 2 550 000 |
| PayPal | 18 268 000 | 1 797 000 |
| Ouest France - T ACPM | 18 198 000 | 2 755 000 |
| Actu.fr - T ACPM | 18 181 000 | 2 519 000 |
| Yahoo | 18 004 000 | 5 024 000 |
| Credit Agricole | 16 878 000 | 5 410 000 |
| Marmiton - T ACPM | 16 289 000 | 1 206 000 |
| Fnac | 16 227 000 | 1 315 000 |
| Service Public | 15 959 000 | 1 039 000 |
| Le Monde - T ACPM | 15 537 000 | 2 331 000 |
| 15 281 000 | 2 810 000 | |
| Le Parisien - T ACPM | 15 266 000 | 1 476 000 |
| Cdiscount | 15 077 000 | 1 251 000 |
| Temu | 15 076 000 | 2 881 000 |
| Tele Loisirs - T ACPM | 14 967 000 | 2 683 000 |
| Bing | 14 663 000 | 3 220 000 |
| 20 Minutes - T ACPM | 14 549 000 | 1 675 000 |
Distribution Distribution This refers to the distribution of a variable; “structure” is also used with this meaning. In statistics, for each x value of a quantitative variable, the distribution function gives the proportion of individuals having a variable value that is less than or equal to x. Find out more of the Top 50 Most-Visited Brands in France, by Screen
Ranking based on the “Monthly Unique Visitors” metric
| Brand (B) |
Monthly Unique Visitors |
% of UVs Who Used a Computer | % of UVs Who Used Mobile Devices |
| 55 804 000 | 56,1 | 97,8 | |
| 52 160 000 | 26,4 | 97,7 | |
| 51 039 000 | 4,9 | 99,4 | |
| YouTube | 50 289 000 | 31,8 | 94,5 |
| 45 203 000 | 14,7 | 96,7 | |
| Amazon | 41 245 000 | 33,9 | 87,8 |
| Messenger | 37 386 000 | 0,9 | 99,8 |
| Leboncoin.fr - T ACPM | 32 615 000 | 22,5 | 89,7 |
| Microsoft / Microsoft 365 | 31 830 000 | 35,5 | 80,1 |
| Doctolib | 29 987 000 | 22,4 | 88,9 |
| OpenAI | 29 725 000 | 23,3 | 88,8 |
| Wikipedia | 29 666 000 | 24,6 | 87,0 |
| TikTok | 28 049 000 | 10,0 | 94,4 |
| Snapchat - T ACPM | 26 661 000 | 1,5 | 99,4 |
| Orange | 24 505 000 | 34,1 | 79,9 |
| Waze | 23 927 000 | - | 99,4 |
| Apple | 23 701 000 | 14,5 | 91,1 |
| impots.gouv.fr | 22 834 000 | 56,8 | 58,0 |
| franceinfo - T ACPM | 21 391 000 | 15,1 | 92,1 |
| Booking.com | 21 260 000 | 25,7 | 83,2 |
| Assurance Maladie | 21 076 000 | 40,9 | 71,5 |
| Vinted | 20 724 000 | 15,2 | 90,9 |
| LA POSTE | 20 634 000 | 35,9 | 76,1 |
| Windows Live | 20 606 000 | 52,9 | 60,6 |
| Samsung | 20 526 000 | 4,3 | 97,5 |
| Outlook (Outlook.com) | 20 511 000 | 30,4 | 80,1 |
| E.Leclerc | 20 038 000 | 21,0 | 86,6 |
| Spotify | 19 762 000 | 8,5 | 94,6 |
| Lidl | 19 547 000 | 8,7 | 94,6 |
| Carrefour | 19 039 000 | 21,6 | 85,1 |
| Le Figaro - T ACPM | 18 762 000 | 23,1 | 86,4 |
| 18 402 000 | 26,1 | 82,9 | |
| Netflix | 18 383 000 | 16,9 | 88,9 |
| BFM TV - T ACPM | 18 293 000 | 15,0 | 91,0 |
| PayPal | 18 268 000 | 25,6 | 81,4 |
| Ouest France - T ACPM | 18 198 000 | 14,7 | 91,5 |
| Actu.fr - T ACPM | 18 181 000 | 8,9 | 94,8 |
| Yahoo | 18 004 000 | 40,2 | 71,4 |
| Credit Agricole | 16 878 000 | 27,9 | 79,4 |
| Marmiton - T ACPM | 16 289 000 | 11,6 | 91,2 |
| Fnac | 16 227 000 | 29,0 | 78,7 |
| Service Public | 15 959 000 | 36,3 | 72,6 |
| Le Monde - T ACPM | 15 537 000 | 21,6 | 85,5 |
| 15 281 000 | 18,5 | 85,8 | |
| Le Parisien - T ACPM | 15 266 000 | 12,9 | 91,4 |
| Cdiscount | 15 077 000 | 24,6 | 81,2 |
| Temu | 15 076 000 | 12,3 | 90,9 |
| Tele Loisirs - T ACPM | 14 967 000 | 13,2 | 90,6 |
| Bing | 14 663 000 | 92,3 | 11,7 |
| 20 Minutes - T ACPM | 14 549 000 | 18,0 | 87,5 |
Definitions
Group or Parent Parent This level encompasses the audience of a set of brands. It is important to note that a Brand can only be counted in one Parent. The Parent is the company which is the principal shareholder of the Brands (and not the URLs) that are associated with it. Find out more : The Parent is a level that consolidates the audience audience The set of listeners, viewers, or TV viewers in which each individual is equally weighted, regardless of their listening/viewing duration or frequency of contact. Find out more of a set of brands. A Brand Brand Brand is the “brand” level. A brand is a set of URLs which are identified by the same logo. A brand is a coherent ensemble from the user viewpoint, in particular given the graphic charter or brand universe. Find out more can only be counted under a single Parent. The Parent is the company that is the majority shareholder of the Brands (not the URLs) associated with it.
Brand : The Brand is the “brand” level .” A Brand is an aggregate aggregate Grouping together of basic entities with the intention of forming larger units. In radio, two types of aggregates have existed since 1991: - Aggregates by format: General Interest Programmes, Private General Interest Programmes, Musical Programmes, Speciality Programmes, Local Programmes; - Aggregates by status: Public Service Radio Stations, Radio France, Private Commercial Radio Stations, Private Association Radio Stations. Find out more of domains, subdomains, and/or pages identified by the same logo in a consistent and uniform manner.
Brands included in the Hybrid Measurement Hybrid Measurement In statistics, this is an approach that involves mixing two data sources which differ both in nature and in level in order to create a third, richer or more detailed one. Find out more system’s Site-centric Site-centric Site-centric measurement refers to an audience measurement technique from data recorded on the website whose audience traffic was measured. This site-centric measurement is usually performed by a specialised solution, such as Google Analytics, that measures and analyses traffic using tags embedded in website pages or the screens of a mobile app. Find out more hybridisation hybridisation In statistics, this is an approach that involves mixing two data sources which differ both in nature and in level in order to create a third, richer or more detailed one. Find out more database database All the homogeneous data collected over the course of several surveys and whose structure provides the potential for tailor-made consultations and inquiries. Find out more are indicated either by the notation “T,” or by the notation “T ACPM ACPM ACPM (OJD until 2015) is a professional association which assure diffusion, distribution and counting of newspaper and advertising media. Find out more ” when their data data Digital data Find out more is certified by the ACPM (Alliance for Press and Media Figures).
Unique visitors per month : the total number of internet users who visited a group or brand at least once during the month in question question An inquiry posed in the same way to all participants in the same survey, with the goal of obtaining answers of the same nature. We distinguish closed questions whose responses are chosen from the options provided (scales, yes / no, classification options, etc.), from open-ended questions for which no answer categories are offered. In the latter case, the spontaneous answer of the interviewee is gathered. Find out more , regardless of where they connected: home, work, or other locations. Internet users who visited the same group (or the same brand) multiple times are counted only once.
Average Average The average is one of the most important statistical indicators for a set of numbers. By default, it is the arithmetic mean, calculated by adding the values in the set and then dividing that sum by the number of values. Find out more Unique Visitors per Day: the average number of internet users who visited a group or brand at least once during a single day in the month in question. Internet users who visited the same site multiple times during the day are counted only once.
Methodology
The Audience Internet Global is based on nearly 10,000 panellists aged 11 and older:
6,000 mobile panellists and 4,000 computer panellists, enabling “native” measurement of the total audience of nearly 3,000 brands and more than 500 apps. The measurement benefits from innovative hybridisation methodologies combining panels and Big Data Big Data Big data (or megadata) refers to the enormous quantities of data produced by all digital activities: private or professional, human or machine. Technological advances have made it possible to use this data for purposes other than its main purpose, regardless of how it is structured. Data sets with characteristics (e.g. volume, velocity, variety, variability, veracity) which, for a particular domain problem, at a given time, cannot be efficiently processed to derive value with existing technologies and techniques. The term Big Data is commonly used in a variety of ways, for example, as the name of the scalable technology used to deal with large datasets. Find out more developed by Médiamétrie. This comprehensive Audience Measurement Audience Measurement Quantitative study of the frequency of use of media. Find out more yields audience results for mobile screens and computers. The measurement takes into account users’ browsing activity regardless of location, connection type (3G/4G/5G/Wi-Fi), or protocol (http/HTTPS) for all websites and apps.