Audiences and Results Internet

Internet Audiences: Key metrics, unique visitors and trends to help you understand online audience behaviours.

Other periods or results

Total Internet Audience in France in September 2026

Top 50 Most-Visited Groups in France

Ranking based on the “Monthly Unique Visitors” metric

Groupe (P) Visiteurs Uniques par mois Visiteurs Uniques moyens par jour
Google 55 877 000 47 595 000
Meta Platforms 54 659 000 45 768 000
Microsoft 45 251 000 20 092 000
Amazon 43 149 000 11 776 000
La Poste 34 448 000 8 880 000
WEB66 33 974 000 8 953 000
Adevinta 32 912 000 8 216 000
ReWorld Media 30 919 000 4 796 000
Doctolib 29 987 000 4 433 000
Groupe Figaro 29 904 000 5 759 000
Louis Hachette Group 29 882 000 5 645 000
Wikimedia Foundation 29 868 000 4 215 000
OpenAI 29 725 000 10 168 000
Groupe Auchan 29 388 000 4 039 000
Bytedance 28 612 000 12 165 000
Apple Inc. 28 518 000 12 386 000
Snap Inc. 26 813 000 20 564 000
francetélévisions 26 029 000 4 267 000
Orange 25 302 000 8 879 000
Ministere de l Economie et des Finances 24 991 000 2 216 000
Assurance Maladie 24 527 000 2 336 000
Gouvernement Francais 24 379 000 2 073 000
Groupe Credit Agricole 24 213 000 7 107 000
Groupe Canal+ 24 009 000 3 151 000
Booking Holdings 22 437 000 2 536 000
Webedia 22 427 000 2 621 000
Groupe Fnac Darty 22 221 000 1 934 000
Samsung Group 20 916 000 7 293 000
Vinted 20 874 000 6 562 000
E.Leclerc 20 240 000 3 234 000
Carrefour 20 005 000 2 791 000
Lidl+Schwarz 19 976 000 2 829 000
Spotify 19 792 000 6 856 000
CMA Media 19 041 000 2 809 000
Yahoo 18 842 000 5 443 000
Societe Generale 18 824 000 4 949 000
NetFlix 18 414 000 4 340 000
Groupe Le Monde 18 405 000 3 068 000
PayPal 18 323 000 1 803 000
Altice France 18 240 000 3 770 000
SNCF France 18 228 000 2 506 000
Publihebdos 18 181 000 2 521 000
Groupe Les Echos - Le Parisien 17 968 000 2 253 000
Credit Mutuel 17 131 000 4 716 000
20 Minutes France 16 649 000 2 079 000
Groupe Casino 16 447 000 1 427 000
Radio France 16 273 000 1 981 000
Groupe TF1 16 235 000 2 104 000
Pinterest 15 281 000 2 811 000
Ministere de l Education Nationale et de la Jeunesse 15 202 000 2 239 000
Groupe (P) Monthly Unique Visitors % of UVs Who Used a Computer % of UVs Who Used Mobile Devices
Google 55 877 000 57,3 97,9
Meta Platforms 54 659 000 29,6 98,8
Microsoft 45 251 000 52,2 84,3
Amazon 43 149 000 33,9 88,5
La Poste 34 448 000 36,5 82,9
WEB66 33 974 000 22,3 92,5
Adevinta 32 912 000 22,6 89,8
ReWorld Media 30 919 000 17,0 92,9
Doctolib 29 987 000 22,4 88,9
Groupe Figaro 29 904 000 24,0 89,7
Louis Hachette Group 29 882 000 23,8 89,1
Wikimedia Foundation 29 868 000 24,7 87,0
OpenAI 29 725 000 23,3 88,8
Groupe Auchan 29 388 000 28,2 85,6
Bytedance 28 612 000 10,2 94,5
Apple Inc. 28 518 000 12,1 93,6
Snap Inc. 26 813 000 1,5 99,4
francetélévisions 26 029 000 20,5 90,2
Orange 25 302 000 33,5 80,7
Ministere de l Economie et des Finances 24 991 000 54,1 62,9
Assurance Maladie 24 527 000 40,5 74,2
Gouvernement Francais 24 379 000 37,4 76,1
Groupe Credit Agricole 24 213 000 28,4 82,4
Groupe Canal+ 24 009 000 18,7 89,3
Booking Holdings 22 437 000 25,1 84,1
Webedia 22 427 000 20,6 87,9
Groupe Fnac Darty 22 221 000 31,2 79,1
Samsung Group 20 916 000 4,5 97,3
Vinted 20 874 000 15,5 90,7
E.Leclerc 20 240 000 21,4 86,2
Carrefour 20 005 000 21,7 85,3
Lidl+Schwarz 19 976 000 9,6 94,0
Spotify 19 792 000 8,5 94,7
CMA Media 19 041 000 15,2 91,3
Yahoo 18 842 000 40,1 71,7
Societe Generale 18 824 000 20,1 86,0
NetFlix 18 414 000 17,0 88,8
Groupe Le Monde 18 405 000 25,5 83,8
PayPal 18 323 000 25,5 81,5
Altice France 18 240 000 22,2 84,8
SNCF France 18 228 000 22,0 84,2
Publihebdos 18 181 000 8,9 94,8
Groupe Les Echos - Le Parisien 17 968 000 16,5 89,9
Credit Mutuel 17 131 000 28,4 80,2
20 Minutes France 16 649 000 17,0 89,1
Groupe Casino 16 447 000 23,4 82,9
Radio France 16 273 000 19,6 86,3
Groupe TF1 16 235 000 20,8 85,2
Pinterest 15 281 000 18,5 85,8
Ministere de l Education Nationale et de la Jeunesse 15 202 000 39,4 70,5

Top 50 Most-Visited Brands in France

Ranking based on the “Monthly Unique Visitors” metric

Brand (B) Monthly Unique Visitors Daily Average Unique Visitors
Google 55 804 000 46 316 000
Facebook 52 160 000 35 253 000
WhatsApp 51 039 000 36 609 000
YouTube 50 289 000 19 048 000
Instagram 45 203 000 27 158 000
Amazon 41 245 000 10 591 000
Messenger 37 386 000 19 023 000
Leboncoin.fr - T ACPM 32 615 000 8 157 000
Microsoft / Microsoft 365 31 830 000 7 085 000
Doctolib 29 987 000 4 433 000
OpenAI 29 725 000 10 168 000
Wikipedia 29 666 000 4 165 000
TikTok 28 049 000 11 988 000
Snapchat - T ACPM 26 661 000 20 541 000
Orange 24 505 000 8 729 000
Waze 23 927 000 6 535 000
Apple 23 701 000 11 731 000
impots.gouv.fr 22 834 000 1 924 000
franceinfo - T ACPM 21 391 000 3 215 000
Booking.com 21 260 000 2 390 000
Assurance Maladie 21 076 000 1 816 000
Vinted 20 724 000 6 547 000
LA POSTE 20 634 000 3 041 000
Windows Live 20 606 000 2 965 000
Samsung 20 526 000 7 252 000
Outlook (Outlook.com) 20 511 000 9 417 000
E.Leclerc 20 038 000 3 198 000
Spotify 19 762 000 6 855 000
Lidl 19 547 000 2 791 000
Carrefour 19 039 000 2 662 000
Le Figaro - T ACPM 18 762 000 2 741 000
LinkedIn 18 402 000 5 117 000
Netflix 18 383 000 4 339 000
BFM TV - T ACPM 18 293 000 2 550 000
PayPal 18 268 000 1 797 000
Ouest France - T ACPM 18 198 000 2 755 000
Actu.fr - T ACPM 18 181 000 2 519 000
Yahoo 18 004 000 5 024 000
Credit Agricole 16 878 000 5 410 000
Marmiton - T ACPM 16 289 000 1 206 000
Fnac 16 227 000 1 315 000
Service Public 15 959 000 1 039 000
Le Monde - T ACPM 15 537 000 2 331 000
Pinterest 15 281 000 2 810 000
Le Parisien - T ACPM 15 266 000 1 476 000
Cdiscount 15 077 000 1 251 000
Temu 15 076 000 2 881 000
Tele Loisirs - T ACPM 14 967 000 2 683 000
Bing 14 663 000 3 220 000
20 Minutes - T ACPM 14 549 000 1 675 000
Brand (B) Monthly Unique
Visitors
% of UVs Who Used a Computer % of UVs Who Used Mobile Devices
Google 55 804 000 56,1 97,8
Facebook 52 160 000 26,4 97,7
WhatsApp 51 039 000 4,9 99,4
YouTube 50 289 000 31,8 94,5
Instagram 45 203 000 14,7 96,7
Amazon 41 245 000 33,9 87,8
Messenger 37 386 000 0,9 99,8
Leboncoin.fr - T ACPM 32 615 000 22,5 89,7
Microsoft / Microsoft 365 31 830 000 35,5 80,1
Doctolib 29 987 000 22,4 88,9
OpenAI 29 725 000 23,3 88,8
Wikipedia 29 666 000 24,6 87,0
TikTok 28 049 000 10,0 94,4
Snapchat - T ACPM 26 661 000 1,5 99,4
Orange 24 505 000 34,1 79,9
Waze 23 927 000 - 99,4
Apple 23 701 000 14,5 91,1
impots.gouv.fr 22 834 000 56,8 58,0
franceinfo - T ACPM 21 391 000 15,1 92,1
Booking.com 21 260 000 25,7 83,2
Assurance Maladie 21 076 000 40,9 71,5
Vinted 20 724 000 15,2 90,9
LA POSTE 20 634 000 35,9 76,1
Windows Live 20 606 000 52,9 60,6
Samsung 20 526 000 4,3 97,5
Outlook (Outlook.com) 20 511 000 30,4 80,1
E.Leclerc 20 038 000 21,0 86,6
Spotify 19 762 000 8,5 94,6
Lidl 19 547 000 8,7 94,6
Carrefour 19 039 000 21,6 85,1
Le Figaro - T ACPM 18 762 000 23,1 86,4
LinkedIn 18 402 000 26,1 82,9
Netflix 18 383 000 16,9 88,9
BFM TV - T ACPM 18 293 000 15,0 91,0
PayPal 18 268 000 25,6 81,4
Ouest France - T ACPM 18 198 000 14,7 91,5
Actu.fr - T ACPM 18 181 000 8,9 94,8
Yahoo 18 004 000 40,2 71,4
Credit Agricole 16 878 000 27,9 79,4
Marmiton - T ACPM 16 289 000 11,6 91,2
Fnac 16 227 000 29,0 78,7
Service Public 15 959 000 36,3 72,6
Le Monde - T ACPM 15 537 000 21,6 85,5
Pinterest 15 281 000 18,5 85,8
Le Parisien - T ACPM 15 266 000 12,9 91,4
Cdiscount 15 077 000 24,6 81,2
Temu 15 076 000 12,3 90,9
Tele Loisirs - T ACPM 14 967 000 13,2 90,6
Bing 14 663 000 92,3 11,7
20 Minutes - T ACPM 14 549 000 18,0 87,5

 

Definitions

Group or Parent Parent This level encompasses the audience of a set of brands. It is important to note that a Brand can only be counted in one Parent. The Parent is the company which is the principal shareholder of the Brands (and not the URLs) that are associated with it. Find out more : The Parent is a level that consolidates the audience audience The set of listeners, viewers, or TV viewers in which each individual is equally weighted, regardless of their listening/viewing duration or frequency of contact. Find out more of a set of brands. A Brand Brand Brand is the “brand” level. A brand is a set of URLs which are identified by the same logo. A brand is a coherent ensemble from the user viewpoint, in particular given the graphic charter or brand universe. Find out more can only be counted under a single Parent. The Parent is the company that is the majority shareholder of the Brands (not the URLs) associated with it.

Brand : The Brand is the “brand” level .” A Brand is an aggregate aggregate Grouping together of basic entities with the intention of forming larger units. In radio, two types of aggregates have existed since 1991: - Aggregates by format: General Interest Programmes, Private General Interest Programmes, Musical Programmes, Speciality Programmes, Local Programmes; - Aggregates by status: Public Service Radio Stations, Radio France, Private Commercial Radio Stations, Private Association Radio Stations. Find out more of domains, subdomains, and/or pages identified by the same logo in a consistent and uniform manner.

Brands included in the Hybrid Measurement Hybrid Measurement In statistics, this is an approach that involves mixing two data sources which differ both in nature and in level in order to create a third, richer or more detailed one. Find out more system’s Site-centric Site-centric Site-centric measurement refers to an audience measurement technique from data recorded on the website whose audience traffic was measured. This site-centric measurement is usually performed by a specialised solution, such as Google Analytics, that measures and analyses traffic using tags embedded in website pages or the screens of a mobile app. Find out more hybridisation hybridisation In statistics, this is an approach that involves mixing two data sources which differ both in nature and in level in order to create a third, richer or more detailed one. Find out more database database All the homogeneous data collected over the course of several surveys and whose structure provides the potential for tailor-made consultations and inquiries. Find out more are indicated either by the notation “T,” or by the notation “T ACPM ACPM ACPM (OJD until 2015) is a professional association which assure diffusion, distribution and counting of newspaper and advertising media. Find out more ” when their data data Digital data Find out more is certified by the ACPM (Alliance for Press and Media Figures).

Unique visitors per month : the total number of internet users who visited a group or brand at least once during the month in question question An inquiry posed in the same way to all participants in the same survey, with the goal of obtaining answers of the same nature. We distinguish closed questions whose responses are chosen from the options provided (scales, yes / no, classification options, etc.), from open-ended questions for which no answer categories are offered. In the latter case, the spontaneous answer of the interviewee is gathered. Find out more , regardless of where they connected: home, work, or other locations. Internet users who visited the same group (or the same brand) multiple times are counted only once.

Average Average The average is one of the most important statistical indicators for a set of numbers. By default, it is the arithmetic mean, calculated by adding the values in the set and then dividing that sum by the number of values. Find out more Unique Visitors per Day: the average number of internet users who visited a group or brand at least once during a single day in the month in question. Internet users who visited the same site multiple times during the day are counted only once.

Methodology

Audience Internet Global Audience Internet Global Registered trademark. Global Internet Audience Measurement natively measures the overall audience of more than 3,000 brands and 500 applications. It is based on a panel of nearly 10,000 individuals aged 11 and over. The measurement benefits from innovative hybridization methodologies combining panels and big data developed by Médiamétrie. This global measurement provides audience results for mobile screens and computers. The measurement takes into account internet users' browsing habits regardless of location, connection type (3G/4G/Wi-Fi) or protocol (http/https) for all websites and applications. Find out more is part of Médiamétrie’s MediaWeb offering.

The Audience Internet Global is based on nearly 10,000 panellists aged 11 and older: 

6,000 mobile panellists and 4,000 computer panellists, enabling “native” measurement of the total audience of nearly 3,000 brands and more than 500 apps. The measurement benefits from innovative hybridisation methodologies combining panels and Big Data Big Data Big data (or megadata) refers to the enormous quantities of data produced by all digital activities: private or professional, human or machine. Technological advances have made it possible to use this data for purposes other than its main purpose, regardless of how it is structured. Data sets with characteristics (e.g. volume, velocity, variety, variability, veracity) which, for a particular domain problem, at a given time, cannot be efficiently processed to derive value with existing technologies and techniques. The term Big Data is commonly used in a variety of ways, for example, as the name of the scalable technology used to deal with large datasets. Find out more developed by Médiamétrie. This comprehensive Audience Measurement Audience Measurement Quantitative study of the frequency of use of media. Find out more yields audience results for mobile screens and computers. The measurement takes into account users’ browsing activity regardless of location, connection type (3G/4G/5G/Wi-Fi), or protocol (http/HTTPS) for all websites and apps.