Audiences and Results TV, Video Worldwide

Glance reveals winning formulas for today's competitive content market at MIPCOM 2025

Today, the leader in TV and video market intelligence, Glance, revealed details about its exclusive upcoming session at MIPCOM CANNES 2025 in October. ‘Unlocking Audience Audience The set of listeners, viewers, or TV viewers in which each individual is equally weighted, regardless of their listening/viewing duration or frequency of contact. Find out more & Content Dynamics: Who is watching, What, How and Why?’ will explore different ways to success with audiences in today's rapidly evolving media landscape.

Senior-Vice-President, Frédéric Vaulpré, and International Research Director, Maryam Ramassamy, will lead the session drawing on Glance's unparalleled access to audience data data Digital data Find out more across more than 120 territories. They will examine audience habits, content trends and successful new launches to provide actionable strategies.

The presentation will tackle the industry's most pressing questions as linear linear This is when a live television program is watched exactly at the time it airs, in timeshifting (control over live TV) or private delay (personal recording). Find out more TV consumption continues to decline, and streaming streaming A technical method of digitally transmitting data to enable the playback of a continuous flow of video and audio material. Unlike terrestrial or satellite TV broadcasting, this technology requires a two-way network (internet) to send periodic requests to the streaming server in order to receive video or audio micro-files. Find out more wars intensify. Attendees will gain key insights into global ratings trends, programming strategies that make IP stand out in an increasingly crowded market. As well as innovative approaches to combat dwindling revenues during this period of unprecedented industry transformation.

Vaulpré and Ramassamy will share case studies and data points, including analysis of BVOD platform strategies such as TF1+'s remarkable digital digital A signal is said to be digital if it can be represented by a series of discrete values that can be coded in binary as either 0 or 1. It is the opposite of analogue signal. Digital broadcasting has become the primary mode for television broadcasting, whether by cable, satellite, or even terrestrial. Find out more ad revenue growth and the strategic, and necessary ‘co-petition’ partnerships emerging between traditional broadcasters and global streaming platforms.

With Netflix and YouTube controlling in the US almost half of all streaming hours, and advertisers increasingly focused on the coveted 25-49 demographic, understanding audience dynamics has never been more crucial. As the industry embraces what experts call ‘hyper distribution distribution This refers to the distribution of a variable; “structure” is also used with this meaning. In statistics, for each x value of a quantitative variable, the distribution function gives the proportion of individuals having a variable value that is less than or equal to x. Find out more ’ and ‘co-petition’, the need to distribute content everywhere while collaborating with rivals often creates a winning strategy.

Attendees will learn how to leverage first-party viewership data as negotiation leverage, understand the shift towards advertising-focused models targeting targeting An action to define or create a target. Find out more the crucial 25-49 demographic and discover practical approaches to hyper distribution across AVOD, FAST, SVOD and linear channels simultaneously.

Aside from IP-related success, content is also drawing on current societal issues to captivate audiences. Glance will highlight thrillers and ways they are delving into our increasingly complex geopolitical context, as well as series exploring the change in the perception of gender and sexual norms, driven by a new generation. Also, Glance will explore Entertainment formats and how they’re banking on a feel for the early 2000's nostalgia, as well as new high-concept shows adopting innovative technology including AI.

MIPCOM CANNES 2025, themed ‘The Creator Economy Economy Indicator for evaluating formats in the context of a media plan. This is the prioritisation of formats according to their cost per thousand or another economic indicator. Find out more : Powering MIPCOM 2025,’ takes place from 13-16 October at the Palais des Festivals in Cannes, France.

Vaulpré and Ramassamy’s session ‘Unlocking Audience Audience The set of listeners, viewers, or TV viewers in which each individual is equally weighted, regardless of their listening/viewing duration or frequency of contact. Find out more & Content Dynamics: Who is watching, What, How and Why?’ is on Monday 13 October at 9am in the Grand Auditorium Auditorium A quantitative study for which the interviewees are brought together in the same place to respond simultaneously to identical questions. This approach makes it possible, for example, to test how much they like programmes or music tracks. Find out more .

Glance delivers official ratings for more than 7,000 channels across 120 territories. Working with more than 100 data data Digital data Find out more providers and 230 major broadcasters, streaming streaming A technical method of digitally transmitting data to enable the playback of a continuous flow of video and audio material. Unlike terrestrial or satellite TV broadcasting, this technology requires a two-way network (internet) to send periodic requests to the streaming server in order to receive video or audio micro-files. Find out more services and production studios worldwide to turn complex audience data into actionable insights. Its team of experts analyse audience viewing data, for a variety of clients across the globe, using robust methodologies.