Audiences and Results TV, Video Worldwide

Glance unveils One TV Year in the World Edition report,
bringing 100+ territory TV data data Digital data Find out more to life on the OneGlance platform
 

Today, the leader in TV and video market intelligence, Glance, announced the launch of its annual ‘One TV Year in the World Edition’ report, bringing together live TV, broadcast broadcast A mode of transmission whereby a transmitter sends the same audio and video stream to many receivers within a coverage area. In the context of computer networks, broadcast mode is contrasted with “multicast” and “unicast” modes, which respectively refer to the transmission of a stream to a given group of recipient devices and to a single recipient device. OR : Putting a show or a programme on television or radio. This term refers to a programme that is broadcast live as opposed to on-demand. Find out more video-ondemand (BVOD) and streaming streaming A technical method of digitally transmitting data to enable the playback of a continuous flow of video and audio material. Unlike terrestrial or satellite TV broadcasting, this technology requires a two-way network (internet) to send periodic requests to the streaming server in order to receive video or audio micro-files. Find out more platform audience audience The set of listeners, viewers, or TV viewers in which each individual is equally weighted, regardless of their listening/viewing duration or frequency of contact. Find out more viewing figures from across more than 100 territories worldwide. 

Offering a holistic view of TV consumption trends across global
markets, the report is now available for the first time via the
OneGlance platform, in a fully interactive digital digital A signal is said to be digital if it can be represented by a series of discrete values that can be coded in binary as either 0 or 1. It is the opposite of analogue signal. Digital broadcasting has become the primary mode for television broadcasting, whether by cable, satellite, or even terrestrial. Find out more dashboard.

TV Highlights 2025

The dashboard measures the top TV programmes by country, and shows that in 2025 global TV viewing reached on average average The average is one of the most important statistical indicators for a set of numbers. By default, it is the arithmetic mean, calculated by adding the values in the set and then dividing that sum by the number of values. Find out more 2 hours and 13 minutes per day, down 5 minutes year-on-year. 

Scripted TV content is the most popular genre globally. In the US, the top scripted TV series were Watson and Tracker, and in the UK were Call the Midwife and Gavin & Stacey: A fond farewell. Local production continues to drive scripted content performance, with 70% of the top shows produced locally.
 

Entertainment remains a strong contributor to global TV consumption, ranking just below scripted content. Reality competitions continue to play an important role, accounting for 48% of entertainment shows, supported by long-running formats that still perform well internationally. Dancing with the Stars, launched in 2004, ranks top in 10 countries, and The Masked Singer, launched in 2015, appears in nine national top rankings.
 

Local production continues to play a key role in this success: 70% of the most-watched programs are domestic productions.

Entertainment remains a major pillar of global TV consumption, just behind fiction. Reality competition shows take center stage, accounting for 48% of entertainment programs watched worldwide, supported by long-running formats that continue to perform well internationally.

Dancing with the Stars, launched in 2004, tops the charts in 10 countries, while The Masked Singer, launched in 2015, ranks among the most-watched programs in 9 territories.

Other popular types of TV include live events, such as the Oscars, game shows and political programming. Live sports remains strong, and in the US, the Super Bowl reached its highest audience ever: 130 million viewers, up 8% versus 2024, primarily due to the addition of streaming platform Tubi now showing the fixtures. 
 

TV viewing mirrors the global geo-political context, with factual content performing better in a tense and uncertain environment, and news channels gaining +0.6 percentage points in market share across Europe.
 

One TV Year in the World Edition digital digital A signal is said to be digital if it can be represented by a series of discrete values that can be coded in binary as either 0 or 1. It is the opposite of analogue signal. Digital broadcasting has become the primary mode for television broadcasting, whether by cable, satellite, or even terrestrial. Find out more dashboard
 

A new addition is the Total Video section, which shows the share of streaming streaming A technical method of digitally transmitting data to enable the playback of a continuous flow of video and audio material. Unlike terrestrial or satellite TV broadcasting, this technology requires a two-way network (internet) to send periodic requests to the streaming server in order to receive video or audio micro-files. Find out more platforms and TV broadcasters within total video consumption by country, offering a broader view of viewing behaviours that go beyond linear linear This is when a live television program is watched exactly at the time it airs, in timeshifting (control over live TV) or private delay (personal recording). Find out more TV alone. 
 

The report data data Digital data Find out more will be easily accessible through a fully interactive digital platform, designed to make exploration more intuitive and actionable. Users can navigate seamlessly across countries, markets and time periods, and access BVOD insights with a dedicated downloadable document detailing BVOD data availability by country.
 

The One TV Year in the World Edition 2026 report is available now.