Audiences and Results TV, Video Worldwide

Premium live sports prove unstoppable as new formats and
women's competitions drive viewer engagement to new heights

Today, the leader in TV and video market intelligence, Glance, shared its annual sports report, Yearly Sport Key Facts 2025 revealing record-breaking audiences and significant shifts in sports viewership patterns across global markets.
 

The comprehensive report analyses television sports consumption from September 2024 to August 2025 in 45 markets globally. The initial wave of 15 markets released highlights unprecedented viewing, including the highest-ever
Super Bowl audience audience The set of listeners, viewers, or TV viewers in which each individual is equally weighted, regardless of their listening/viewing duration or frequency of contact. Find out more and the emergence of women’s sports as a major ratings driver.

American football reached new heights with Super Bowl LIX achieving an all-time record of
126.7 million viewers and 100% market share on FOX in the United States, demonstrating
the enduring power power Indicator for evaluating formats in the context of a media plan. This is the prioritisation of formats according to their target audience. Find out more of premium live sports content in an increasingly fragmented media
landscape.
 

Women’s sport achieved breakthrough momentum globally, with the UEFA Women’s
European Championship securing the number one sporting audience in both Germany and
the UK. The Women’s Tour de France nearly doubled its viewership from 1.4 million in 2024
to 2.7 million average average The average is one of the most important statistical indicators for a set of numbers. By default, it is the arithmetic mean, calculated by adding the values in the set and then dividing that sum by the number of values. Find out more viewers in 2025, peaking at 4.4 million viewers with 41% market share
on France 2 for the final stage.

Other highlights from the “Yearly Sport Key Facts 2025” report include:

Tennis witnessed historic moments with the Roland Garros final between Carlos Alcaraz
and Jannik Sinner becoming France’s most-watched final since 2011, drawing over 5.1
million viewers on average average The average is one of the most important statistical indicators for a set of numbers. By default, it is the arithmetic mean, calculated by adding the values in the set and then dividing that sum by the number of values. Find out more on France 2 and France 3. Sinner’s subsequent Wimbledon
victory delivered the UK’s third-highest sporting audience audience The set of listeners, viewers, or TV viewers in which each individual is equally weighted, regardless of their listening/viewing duration or frequency of contact. Find out more of the season with nearly 5.8
million viewers and a 48.3% market share on BBC1.

Rugby dominated the French sporting calendar with 6 out of 10 of the best sporting
audiences of the season being rugby matches, maintaining its position as France’s third
most consumed sport at 17% of total sports viewership.
New competitions also captured significant audiences, notably the inaugural NHL 4
Nations Face-off, a new hockey tournament, dominated Canadian sports viewing with 4 out
of 10 best sporting audiences. Its popularity culminated in the Canada-USA final attracting
4.5 million viewers on Sportsnet (38% market share) and 9.3 million on ESPN in the United
States.

Despite these emerging trends, football maintains its global dominance as the most consumed sports genre in 6 of the 15 territories studied, representing 49% of sports viewing in Italy and 71% in Spain. 

The Yearly Sport Key Facts 2025 report, available via the OneGlance online platform, offers broadcasters, rights holders and sports organisations crucial insights for strategic planning and investment decisions.

Glance is planning to share subsequent Yearly Sports Key Facts updates looking at
additional markets as well as F1 and MotoGP, which will be released in December and
January.