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Kids TV Report - Animation Content Consumption in 2025

Press release

Glance measures the magic behind kids' entertainment hits
at MIPJUNIOR 2025


Glance, the leader in TV and video market intelligence, revealed details about its exclusive upcoming session at MIPJUNIOR 2025 in October. 'Measuring Magic: Kids' Hits & Trends' will explore the data data Digital data Find out more -driven insights behind successful
children's programming in today's evolving TV & VOD landscape.

Romy Nicolas, Senior Research Analyst and Laura Freydier Dubreul, Regional Sales
Director, will lead the session drawing on Glance's unparalleled access to audience audience The set of listeners, viewers, or TV viewers in which each individual is equally weighted, regardless of their listening/viewing duration or frequency of contact. Find out more data
across more than 120 territories. They will examine how young audiences engage with
content, analyse standout children's series and reveal multiplatform strategies that
resonate with viewers from pre-school to 15 years old.

The presentation will tackle the most pressing questions around young people’s viewing
habits as they continue to evolve and competition for younger audiences intensifies across
platforms. Nicolas and Freydier Dubreul will share case studies and data points, blending
insight and inspiration, revealing the numbers behind the hits and the creative shifts
shaping the future of kids' content.

 

Laure Freydier Dubreul
What really makes a great series today isn’t defined solely by its storyline, but by the way that story is told. Our research reveals that children’s viewing habits are evolving rapidly. The most successful shows meet young audiences where they are. For instance, in the UK, average daily screen time for children 4 to 15 years old is almost equally divided between broadcasters,
SVOD platforms and video-sharing platforms such as YouTube. Multi-platform strategies are key to maximising reach and engagement.
Laura Freydier Dubreul, Regional Sales Director—Americas, UK, Nordics—at Glance.

 

This session will also reveal an analysis of programmes from around the world that have
struck a chord with young audiences, diving through three big trends including Next-Level
Kids, Next-Gen Legends and Next-Dimension Fun.

Children’s programming is evolving with digital digital A signal is said to be digital if it can be represented by a series of discrete values that can be coded in binary as either 0 or 1. It is the opposite of analogue signal. Digital broadcasting has become the primary mode for television broadcasting, whether by cable, satellite, or even terrestrial. Find out more and cross-generational themes, blending
innovation, values, and universal appeal. Shows like Sweden’s Blir Det Gott use AI to create
quirky recipe mashups, while sports-themed series such as the UK’s High Hoops inspire
teamwork and personal growth.

Intergenerational connections shine in the Czech factual series NejlepsiDen, where children
and seniors seniors The name given to people aged 50 years and older. In 1998, France had about 18.6 million seniors, or 39.6% of the population aged 15 years and older and living in an ordinary household. Find out more design memorable days for each other, and major franchises like Astérix &
Obélix: The Big Fight unite nostalgic adults with new young fans.

Meanwhile, universal stories remain a hit, from Australia’s absurdly funny Do Not Watch This
Show to Saudi Arabia’s Madar & Rashed, where interplanetary adventures and secret missions
fuel children’s imaginations.

 

Romy Nicolas
It is always fascinating to analyse the evolution of children’s consumption and the
stories that appeal to them. Kids connect deeply with relatable characters and universal themes -
family, adventure, humor, music and sports - that resonate across generations. In the session, we’ll
highlight K-Pop Demon Hunters on Netflix with its strong and fun female-leads and storytelling
based on K-Pop music, which was an instant international hit.
Romy Nicolas, Senior Research Analyst at Glance

 

MIPJUNIOR 2025, the world's leading kids conference and networking market, takes place
from 11 to 12 October at the Palais des Festivals in Cannes, France. 

Nicolas and Freydier Dubreul's session 'Measuring Magic: Kids' Hits & Trends' is on
Saturday 11 October from 09:45 - 10:15 in the Palais 1 - Debussy Theatre.

Glance delivers official ratings for more than 7,000 channels across 120 territories, across
230 major broadcasters, streaming streaming A technical method of digitally transmitting data to enable the playback of a continuous flow of video and audio material. Unlike terrestrial or satellite TV broadcasting, this technology requires a two-way network (internet) to send periodic requests to the streaming server in order to receive video or audio micro-files. Find out more services and production studios worldwide to turn
complex audience audience The set of listeners, viewers, or TV viewers in which each individual is equally weighted, regardless of their listening/viewing duration or frequency of contact. Find out more data data Digital data Find out more into actionable insights. Its team of experts analyse audience
viewing data, for a variety of clients across the globe, using robust methodologies.