Audiences and Results TV & Radio Overseas

(August 18 through November 16)

All media outlets are measured as part of the Métridom study study Any research done across a population, line of business, or products (programme content, programme schedules, etc.) A study relies most often on the data coming out of a survey (or surveys). Find out more .

This press release includes only the results for media outlets that had enrolled in the study as of the date of publication and whose cumulative audience share audience share The audience share, or market share of an event (programme, advertising slot, channel, station, etc.) is the ratio of the average audience for that event and the average audience for the media over the same time slot. This gives an indicator of the relative performance of a channel or station relative to their competitors. Find out more on an average average The average is one of the most important statistical indicators for a set of numbers. By default, it is the arithmetic mean, calculated by adding the values in the set and then dividing that sum by the number of values. Find out more weekday reached 2% for TV (Monday–Sunday; 12:00 a.m.–11:59 p.m.) and radio (MONDAY - FRIDAY; 5:00 a.m.–11:59 p.m.).

Television results, average Day average Day Data relating to an average day correspond to the arithmetic mean of the corresponding data over the different days of the week, with this average being calculated over all of the weeks in the period studied. The idea of the average day Monday-Friday is also used: the week is then limited to five days. Find out more Monday–Sunday, 12:00 midnight–12:00 midnight

Radio results, average Day average Day Data relating to an average day correspond to the arithmetic mean of the corresponding data over the different days of the week, with this average being calculated over all of the weeks in the period studied. The idea of the average day Monday-Friday is also used: the week is then limited to five days. Find out more MONDAY - FRIDAY, 5:00 a.m.–12:00 midnight

From August 18 to October 25, the time difference between mainland France and Réunion was +2 hours.

From October 26 to November 16, the time difference was +3 hours compared to mainland France

The aggregates include all channels/stations, regardless of whether they participated in the study study Any research done across a population, line of business, or products (programme content, programme schedules, etc.) A study relies most often on the data coming out of a survey (or surveys). Find out more .

The results presented fall within a Confidence Interval Confidence Interval The interval in which the true value of the parameter being sought lies, according to a predefined confidence level. A 95% confidence interval is taken to mean an interval which has 95 chances out of 100 of containing the true value. It is calculated based on the standard deviation. Find out more , which is determined by the Sample Size Sample Size The number of statistical units constituting a sample. The accuracy of a survey depends greatly on the sample size. Find out more of the representative representative A sample is said to be representative when it has been generated via a representative draw, meaning that each individual in the population had a non-zero probability of being selected. Representativeness relates to the sample and not to a unit of the population. It is not synonymous with a proportional sample or a "reduced model" of the population studied. In survey theory, it has been demonstrated that an optimal sampling strategy consists of organising the sample according to the variables that are most correlated to the subject of the study. Find out more sample sample A subset of the population studied, selected in accordance with a sampling plan, and subject to the collection of information. Find out more of the population population The universe of a survey composed of basic statistical units. These units may be physical persons, households, companies, municipalities, etc. The population serves as a sampling frame for selecting a sample, and as a basis for calculation of the extrapolations from the sample. Find out more under study.

A 1% cumulative audience share audience share The audience share, or market share of an event (programme, advertising slot, channel, station, etc.) is the ratio of the average audience for that event and the average audience for the media over the same time slot. This gives an indicator of the relative performance of a channel or station relative to their competitors. Find out more in 2025 represents 7,300 people aged 13 and older.

Television Results by Aggregate Aggregate Grouping together of basic entities with the intention of forming larger units. In radio, two types of aggregates have existed since 1991: - Aggregates by format: General Interest Programmes, Private General Interest Programmes, Musical Programmes, Speciality Programmes, Local Programmes; - Aggregates by status: Public Service Radio Stations, Radio France, Private Commercial Radio Stations, Private Association Radio Stations. Find out more

¹ Free-to-air local terrestrial terrestrial Refers to a system for transmitting an analogue or digital signal using electromagnetic waves that do not require equipment for transmission. This is true for terrestrial television broadcasting (DTT) and satellite broadcasting, as opposed to broadcasting by cable, telephone line or optical fibre. Find out more television channels, originally analogue analogue A signal is said to be analogue if it can be represented by continuous values. Analogue broadcasting is contrasted with digital broadcasting. For example, FM radio uses analogue broadcasting whereas TV now exclusively uses digital broadcasting. Find out more , and channels broadcast broadcast A mode of transmission whereby a transmitter sends the same audio and video stream to many receivers within a coverage area. In the context of computer networks, broadcast mode is contrasted with “multicast” and “unicast” modes, which respectively refer to the transmission of a stream to a given group of recipient devices and to a single recipient device. OR : Putting a show or a programme on television or radio. This term refers to a programme that is broadcast live as opposed to on-demand. Find out more on free-to-air DTT
² Mediums requiring a subscription to a Pay TV Offer Pay TV Offer The former benchmark universe for the Médiamat'Thématik study. TV reception universe grouping together cable, CanalSat and TPS subscribers. Find out more (CANAL+), satellite, and/or an Internet TV service.
³ Classification based on channel channel A subset of the brand URLs that overlap with a single theme (e.g., news, e-mail, etc.); the channel audience contributes to the overall audience of the brand, which itself contributes to the overall audience of the Parent. Find out more type (not programming).

The results presented fall within a Confidence Interval Confidence Interval The interval in which the true value of the parameter being sought lies, according to a predefined confidence level. A 95% confidence interval is taken to mean an interval which has 95 chances out of 100 of containing the true value. It is calculated based on the standard deviation. Find out more based on the Sample Size Sample Size The number of statistical units constituting a sample. The accuracy of a survey depends greatly on the sample size. Find out more , which is representative representative A sample is said to be representative when it has been generated via a representative draw, meaning that each individual in the population had a non-zero probability of being selected. Representativeness relates to the sample and not to a unit of the population. It is not synonymous with a proportional sample or a "reduced model" of the population studied. In survey theory, it has been demonstrated that an optimal sampling strategy consists of organising the sample according to the variables that are most correlated to the subject of the study. Find out more of the Population Population The universe of a survey composed of basic statistical units. These units may be physical persons, households, companies, municipalities, etc. The population serves as a sampling frame for selecting a sample, and as a basis for calculation of the extrapolations from the sample. Find out more under study study Any research done across a population, line of business, or products (programme content, programme schedules, etc.) A study relies most often on the data coming out of a survey (or surveys). Find out more .

A 1% cumulative audience share audience share The audience share, or market share of an event (programme, advertising slot, channel, station, etc.) is the ratio of the average audience for that event and the average audience for the media over the same time slot. This gives an indicator of the relative performance of a channel or station relative to their competitors. Find out more in 2025 represents 7,300 people aged 13 and older.

Television results by channel channel A subset of the brand URLs that overlap with a single theme (e.g., news, e-mail, etc.); the channel audience contributes to the overall audience of the brand, which itself contributes to the overall audience of the Parent. Find out more

n.a.: not available (AC < 2%)

The results presented fall within a Confidence Interval Confidence Interval The interval in which the true value of the parameter being sought lies, according to a predefined confidence level. A 95% confidence interval is taken to mean an interval which has 95 chances out of 100 of containing the true value. It is calculated based on the standard deviation. Find out more , which is determined by the Sample Size Sample Size The number of statistical units constituting a sample. The accuracy of a survey depends greatly on the sample size. Find out more of the representative representative A sample is said to be representative when it has been generated via a representative draw, meaning that each individual in the population had a non-zero probability of being selected. Representativeness relates to the sample and not to a unit of the population. It is not synonymous with a proportional sample or a "reduced model" of the population studied. In survey theory, it has been demonstrated that an optimal sampling strategy consists of organising the sample according to the variables that are most correlated to the subject of the study. Find out more sample sample A subset of the population studied, selected in accordance with a sampling plan, and subject to the collection of information. Find out more of the population population The universe of a survey composed of basic statistical units. These units may be physical persons, households, companies, municipalities, etc. The population serves as a sampling frame for selecting a sample, and as a basis for calculation of the extrapolations from the sample. Find out more under study study Any research done across a population, line of business, or products (programme content, programme schedules, etc.) A study relies most often on the data coming out of a survey (or surveys). Find out more .

A 1% cumulative audience share audience share The audience share, or market share of an event (programme, advertising slot, channel, station, etc.) is the ratio of the average audience for that event and the average audience for the media over the same time slot. This gives an indicator of the relative performance of a channel or station relative to their competitors. Find out more in 2025 represents 7,300 people aged 13 and older.

Television results by advertising coupling

⁽¹⁾ COUPLAGE CANAL+: CANAL+ CANAL+ CINEMA + CANAL+ SERIES + CANAL+ SPORT + CANAL+ KIDS + CANAL+ DOCS + CANAL+ 360 + CANAL+ FOOT + CANAL+ PREMIER LEAGUE + CANAL+ BOX OFFICE BOX OFFICE Classification of films according to the number of cinema admissions. Find out more .
⁽²⁾ COUPLAGE SPORT CANAL+: CANAL+ CANAL+ SPORT + CANAL+ FOOT + CANAL+ 360 + CANAL+ PREMIER LEAGUE.
⁽³⁾ COUPLAGE CINEMA CANAL+: CANAL+ + CANAL+ CINEMA + CANAL+ BOX OFFICE.

The results presented fall within a Confidence Interval Confidence Interval The interval in which the true value of the parameter being sought lies, according to a predefined confidence level. A 95% confidence interval is taken to mean an interval which has 95 chances out of 100 of containing the true value. It is calculated based on the standard deviation. Find out more , which is based on the Sample Size Sample Size The number of statistical units constituting a sample. The accuracy of a survey depends greatly on the sample size. Find out more of the representative representative A sample is said to be representative when it has been generated via a representative draw, meaning that each individual in the population had a non-zero probability of being selected. Representativeness relates to the sample and not to a unit of the population. It is not synonymous with a proportional sample or a "reduced model" of the population studied. In survey theory, it has been demonstrated that an optimal sampling strategy consists of organising the sample according to the variables that are most correlated to the subject of the study. Find out more sample sample A subset of the population studied, selected in accordance with a sampling plan, and subject to the collection of information. Find out more of the population population The universe of a survey composed of basic statistical units. These units may be physical persons, households, companies, municipalities, etc. The population serves as a sampling frame for selecting a sample, and as a basis for calculation of the extrapolations from the sample. Find out more under study study Any research done across a population, line of business, or products (programme content, programme schedules, etc.) A study relies most often on the data coming out of a survey (or surveys). Find out more .

A 1% cumulative audience share audience share The audience share, or market share of an event (programme, advertising slot, channel, station, etc.) is the ratio of the average audience for that event and the average audience for the media over the same time slot. This gives an indicator of the relative performance of a channel or station relative to their competitors. Find out more in 2025 represents 7,300 people aged 13 and older.

Radio Results by Aggregate Aggregate Grouping together of basic entities with the intention of forming larger units. In radio, two types of aggregates have existed since 1991: - Aggregates by format: General Interest Programmes, Private General Interest Programmes, Musical Programmes, Speciality Programmes, Local Programmes; - Aggregates by status: Public Service Radio Stations, Radio France, Private Commercial Radio Stations, Private Association Radio Stations. Find out more

The aggregates include all stations, whether or not they participate in the study study Any research done across a population, line of business, or products (programme content, programme schedules, etc.) A study relies most often on the data coming out of a survey (or surveys). Find out more .

Radio Results by Station

* Réunion Radio (formerly RTL Réunion)

The results presented fall within a Confidence Interval Confidence Interval The interval in which the true value of the parameter being sought lies, according to a predefined confidence level. A 95% confidence interval is taken to mean an interval which has 95 chances out of 100 of containing the true value. It is calculated based on the standard deviation. Find out more , which is determined by the Sample Size Sample Size The number of statistical units constituting a sample. The accuracy of a survey depends greatly on the sample size. Find out more of the representative representative A sample is said to be representative when it has been generated via a representative draw, meaning that each individual in the population had a non-zero probability of being selected. Representativeness relates to the sample and not to a unit of the population. It is not synonymous with a proportional sample or a "reduced model" of the population studied. In survey theory, it has been demonstrated that an optimal sampling strategy consists of organising the sample according to the variables that are most correlated to the subject of the study. Find out more sample sample A subset of the population studied, selected in accordance with a sampling plan, and subject to the collection of information. Find out more of the study study Any research done across a population, line of business, or products (programme content, programme schedules, etc.) A study relies most often on the data coming out of a survey (or surveys). Find out more population population The universe of a survey composed of basic statistical units. These units may be physical persons, households, companies, municipalities, etc. The population serves as a sampling frame for selecting a sample, and as a basis for calculation of the extrapolations from the sample. Find out more .

A 1% cumulative audience share audience share The audience share, or market share of an event (programme, advertising slot, channel, station, etc.) is the ratio of the average audience for that event and the average audience for the media over the same time slot. This gives an indicator of the relative performance of a channel or station relative to their competitors. Find out more in 2025 represents 7,300 people aged 13 and older.

Radio Results by advertising coupling

* Réunion Radio (formerly RTL Réunion)

Pack Formule 1: CHERIE FM FM In everyday language, the band of VHF frequencies between 88 MHz and 108 MHz, used for stereo radio broadcasting. It is possible to listen to many radio stations across this band over a local geographic range: public service stations, general interest programmes, musical, special-interest or local programming, etc. Find out more Réunion + EXO FM + FUN RADIO Réunion + RER + RFM Réunion
Pack Adultes : CHERIE FM Réunion + RER + RFM Réunion
Pack CSP+: CHERIE FM Réunion + RFM Réunion + 100% Jazz
Pack Jeunes: EXO FM + FUN RADIO Réunion
Pack Péi: EXO FM + RER
Puissance 5: CHERIE FM Réunion + EXO FM + NRJ Réunion + RIRE ET CHANSONS Réunion + Antenne Réunion Radio *
Puissance 4: CHERIE FM Réunion + NRJ Réunion + RIRE ET CHANSONS Réunion + Antenne Réunion Radio *
Puissance Réunion Jeune: EXO FM + NRJ Réunion
Pack Love: EXO FM + Chérie FM
Pack Soleil: EXO FM + NRJ Réunion
Pack Love: EXO FM + Chérie FM
Pack Soleil: Exo FM + Chérie FM + RER
Puissance Réunion: Chérie FM + EXO FM + NRJ Réunion + RER + RIRE ET CHANSONS Réunion + Antenne Réunion Radio *
Puissance Réunion Adulte: CHERIE FM + RER + RIRE ET CHANSONS Réunion + Antenne Réunion Radio *

The results presented fall within a Confidence Interval Confidence Interval The interval in which the true value of the parameter being sought lies, according to a predefined confidence level. A 95% confidence interval is taken to mean an interval which has 95 chances out of 100 of containing the true value. It is calculated based on the standard deviation. Find out more , which is determined by the Sample Size Sample Size The number of statistical units constituting a sample. The accuracy of a survey depends greatly on the sample size. Find out more of the representative representative A sample is said to be representative when it has been generated via a representative draw, meaning that each individual in the population had a non-zero probability of being selected. Representativeness relates to the sample and not to a unit of the population. It is not synonymous with a proportional sample or a "reduced model" of the population studied. In survey theory, it has been demonstrated that an optimal sampling strategy consists of organising the sample according to the variables that are most correlated to the subject of the study. Find out more sample sample A subset of the population studied, selected in accordance with a sampling plan, and subject to the collection of information. Find out more of the study study Any research done across a population, line of business, or products (programme content, programme schedules, etc.) A study relies most often on the data coming out of a survey (or surveys). Find out more population population The universe of a survey composed of basic statistical units. These units may be physical persons, households, companies, municipalities, etc. The population serves as a sampling frame for selecting a sample, and as a basis for calculation of the extrapolations from the sample. Find out more .

A 1% cumulative audience share audience share The audience share, or market share of an event (programme, advertising slot, channel, station, etc.) is the ratio of the average audience for that event and the average audience for the media over the same time slot. This gives an indicator of the relative performance of a channel or station relative to their competitors. Find out more in 2025 represents 7,300 people aged 13 and older.

Main events during the survey survey A statistical method that aims to produce information about a population by interviewing part of the population (sample). This word is generally used to mean a survey conducted on a sample that have been interviewed using a questionnaire or else systematically observed. Find out more period

During the survey period, from August 18 to November 16, current events included developments likely to have an impact on radio listening behavior:

On August 18, in Mayotte, Minister of National Education Elisabeth Borne met with elected officials and labor unions.
Internationally, U.S. President Donald Trump hosted Ukrainian President Volodymyr Zelensky and European leaders, including French President Emmanuel Macron, at the White House.
On August 19, Elisabeth Borne visits Réunion as Minister of National Education to mark the start of the school year.
On August 21, the Réunion Region Region Geographic division. Mainland France is organised into 13 administrative regions (INSEE regions - there were previously 22 regions). Find out more announced that work on the New Coastal Highway would resume in 2027.
On August 25, Prime Minister François Bayrou’s government marks the start of the political year, highlighted by the September 10 “Bloquons tout” protest. The Prime Minister announced a vote of confidence for September 8.
On September 1, Overseas Territories Minister Manuel Valls made a ministerial visit to Mayotte.
On September 2, the United States claims to have bombed a ship in the Caribbean as part of its fight against drug trafficking.
On September 7, at the Vatican, Pope Leo XIV canonizes the first saint to embody the 21st century.
On September 8, Prime Minister François Bayrou failed to win a vote of confidence from the National Assembly, leading to the fall of his government.
On September 9, François Bayrou submits his resignation to President Emmanuel Macron. Sébastien Lecornu, who served as Minister for Overseas Territories from July 2020 to May 2022, is appointed Prime Minister.
On September 10, a social protest called “Let’s Block Everything” took place in mainland France and the overseas territories.
Internationally, Russian drones illegally flew over Poland before being shot down by NATO, leading to the temporary closure of airports.
On September 11, former Brazilian President Jair Bolsonaro is sentenced to 27 years in prison by the Brazilian Supreme Court for attempting a coup in 2022.
On September 12, the rating agency Fitch downgraded France’s credit rating from “AA-” to “A+,” citing its deteriorating public finances.
On September 16, actor Robert Redford died at the age of 89. On September 18, unions called for a one-day strike to protest the “austerity” budget measures announced this summer by the government.
On September 22, France officially recognized the State of Palestine. 
Ousmane Dembélé wins the Ballon d’Or.
On September 23, actress Claudia Cardinale dies at the age of 87.
On September 25, former French President Nicolas Sarkozy was sentenced to five years in prison, to be served immediately, for criminal conspiracy in connection with the Libyan financing of his 2007 presidential campaign.
On September 29, Donald Trump presented Israeli Prime Minister Benjamin Netanyahu with a peace plan for Gaza, which the Israeli government accepted with conditions.
On October 6, Prime Minister Sébastien Lecornu submitted his resignation to President Emmanuel Macron, who accepted it. Sébastien Lecornu will be reappointed Prime Minister by Emmanuel Macron on October 10.
On October 7, Tropical Storm Jerry forms off the Atlantic coast and threatens the Antilles.
On October 10, Guadeloupe was placed under a red alert for heavy rain and thunderstorms due to the passage of Tropical Storm Jerry.
Internationally, a ceasefire agreement between Israel and Hamas goes into effect in the Gaza Strip.
On October 12, the Élysée Palace announced the names of all the ministers in Sébastien Lecornu’s new government. Naïma Moutchou succeeded Manuel Valls as Minister for Overseas Territories.
On October 13, Israeli authorities release 1,968 Palestinian prisoners, and Gaza hands over the last 20 living hostages as well as the bodies of four others.
On October 14, Prime Minister Sébastien Lecornu announced the suspension of the pension reform.
From October 16 to 19, the 33rd edition of the Grand Raid de La Réunion takes place, featuring five races: Diagonale des Fous, Trail des Bourbons, Mascareignes, Mètis Trail, and Zembrocal Trail.
On October 19, valuable jewelry was stolen during a burglary at the Louvre Museum in Paris.
On October 21, former French President Nicolas Sarkozy was incarcerated at La Santé Prison in Paris following his conviction in the case involving “Libyan funding” of his 2007 presidential campaign.
On October 26, one of the competing cars tragically veered off the road during the Saint-Joseph Rally on Réunion Island.
Off the coast of Le Havre, all the sailboats in the 17th edition of the Transat Café L’Or set sail in rough conditions.
On October 27, a 6.7-magnitude earthquake was recorded in the Antilles. Tremors were felt in Guadeloupe and Martinique.
Hurricane Melissa, which formed in the Caribbean Sea, became even more threatening and reached Category 5, with winds exceeding 295 km/h. On October 28, Melissa struck Jamaica with full force at its peak intensity. The hurricane then continued on toward Cuba, where it made landfall on the southeastern coast as a Category 3 storm on October 29, causing heavy rains and landslides. As of November 11, at least 96 deaths were attributed to Melissa, including 43 due to flooding and landslides in Haiti and 48 in Jamaica.
On October 30, Marcus Thuram of the Antilles returned to training with Inter Milan, just one month after injuring his left thigh.
On November 1, the first monohulls in the Globe 40 race, including those that had set sail from Cádiz, Spain, made landfall on Réunion.
On November 4, the European Commission announced a 20-million-euro investment to fund research into new treatments for dengue fever.
In Guyane, one year after it entered service, the European Ariane 6 launch vehicle successfully completed its third launch.
On November 10, Nicolas Sarkozy was released on probation after twenty days of pretrial detention.
On November 11, a ceremony was held to commemorate the 106th anniversary of the Armistice of November 11, 1918.
On November 12, the National Assembly voted overwhelmingly to “suspend” the pension reform.
On November 13, the National Assembly decides not to reduce tax assistance for overseas companies.

Definitions

Audience Audience The set of listeners, viewers, or TV viewers in which each individual is equally weighted, regardless of their listening/viewing duration or frequency of contact. Find out more Indicators

Cumulative Audience (CA) Cumulative Audience (CA) The cumulative audience (or cumulative audience rating) is the number or percentage of people having had at least one contact, of any duration, with the media studied during a period (show, advertising slot, time slot, etc.) Find out more : the number or percentage of unique individuals who watched a television channel channel A subset of the brand URLs that overlap with a single theme (e.g., news, e-mail, etc.); the channel audience contributes to the overall audience of the brand, which itself contributes to the overall audience of the Parent. Find out more or listened to a radio station during a given period, regardless of the duration of their viewing or listening.

Since the population population The universe of a survey composed of basic statistical units. These units may be physical persons, households, companies, municipalities, etc. The population serves as a sampling frame for selecting a sample, and as a basis for calculation of the extrapolations from the sample. Find out more aged 13 and older in Réunion is 730,000, one cumulative audience point represents 7,300 people.

Audience Share Audience Share The audience share, or market share of an event (programme, advertising slot, channel, station, etc.) is the ratio of the average audience for that event and the average audience for the media over the same time slot. This gives an indicator of the relative performance of a channel or station relative to their competitors. Find out more (PDA) as a percentage: the proportion of total television/radio viewing/listening time accounted for by a channel or station. The sum of the audience shares for all media is equal to 100%.

Viewing Time per Viewer (VTV) Viewing Time per Viewer (VTV) Audience indicator for television. Average of the time spent by viewers watching a show, a network, or the television medium, over a time slot or over the entire day. This is the equivalent of radio's Time Spent Listening. Find out more / Listener Listener Someone who is listening to a radio station, an aggregate of stations or a coordination; this generic term can also be used for television (however, its preferred term is "TV viewer"). Find out more (DEA) in minutes: the average average The average is one of the most important statistical indicators for a set of numbers. By default, it is the arithmetic mean, calculated by adding the values in the set and then dividing that sum by the number of values. Find out more time spent watching programs broadcast broadcast A mode of transmission whereby a transmitter sends the same audio and video stream to many receivers within a coverage area. In the context of computer networks, broadcast mode is contrasted with “multicast” and “unicast” modes, which respectively refer to the transmission of a stream to a given group of recipient devices and to a single recipient device. OR : Putting a show or a programme on television or radio. This term refers to a programme that is broadcast live as opposed to on-demand. Find out more by television channels or listening to programs broadcast by radio stations by all TV viewers or listeners of the medium medium In the broad sense, any means of communication that could convey an advertising message. This is also the name given to various components of a media: TV networks, radio stations, press titles, etc. Find out more under study study Any research done across a population, line of business, or products (programme content, programme schedules, etc.) A study relies most often on the data coming out of a survey (or surveys). Find out more .

Methodology

Métridom Réunion is part of Médiamétrie’s MediaFrOm universe universe All the statistical units from which a survey sample is drawn. When these units are people, the universe is termed a population. Find out more

The Métridom TV & Radio Réunion study study Any research done across a population, line of business, or products (programme content, programme schedules, etc.) A study relies most often on the data coming out of a survey (or surveys). Find out more covering the period September–November 2025 (August 18 through November 16, 2025) was conducted among a sample sample A subset of the population studied, selected in accordance with a sampling plan, and subject to the collection of information. Find out more of 1,740 people representative representative A sample is said to be representative when it has been generated via a representative draw, meaning that each individual in the population had a non-zero probability of being selected. Representativeness relates to the sample and not to a unit of the population. It is not synonymous with a proportional sample or a "reduced model" of the population studied. In survey theory, it has been demonstrated that an optimal sampling strategy consists of organising the sample according to the variables that are most correlated to the subject of the study. Find out more of the population population The universe of a survey composed of basic statistical units. These units may be physical persons, households, companies, municipalities, etc. The population serves as a sampling frame for selecting a sample, and as a basis for calculation of the extrapolations from the sample. Find out more aged 13 and older, surveyed via computer-assisted telephone interviews.