Médiamétrie and Integral Ad Science (IAS) enter into a strategic partnership to support the growth of MediaReach

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Médiamétrie announces the expansion of its partnership with Integral Ad Science (IAS), a leading player in digital digital A signal is said to be digital if it can be represented by a series of discrete values that can be coded in binary as either 0 or 1. It is the opposite of analogue signal. Digital broadcasting has become the primary mode for television broadcasting, whether by cable, satellite, or even terrestrial. Find out more ad verification, as part of the development of MediaReach, its cross-video measurement solution for advertising campaigns.

As a reminder, MediaReach’s ambition is to progressively provide the market with a unified and comparable measurement framework for TV and Video advertising campaigns.
This partnership builds on several years of collaboration between the two companies to support the development of a shared advertising measurement standard for the market.
As an independentthird-party verification provider, IAS will supply MediaReach withviewability and completion completion The video completion rate is an important indicator used to assess the effectiveness of video advertising broadcast on digital media. It is measured in terms of the proportion of the audience that views a video in its entirety. The term is often used to designate the average proportion of a video viewed. For example, a video completion rate of 50% means that, on average, the video is viewed halfway through. Find out more data data Digital data Find out more .
In line with the standards established with the market, this viewability viewability The definition of viewability tells us when an ad delivered to the screen can actually be considered visible to the user. An ad that is counted as delivered is not necessarily visible to the user. Find out more and completion data will be used to measure campaign performance across six levels of exposure quality, based on valid impressions, viewable impressions, and viewable impressions completedat 25%, 50%, 75%, and 100%.
The objective is to enable a more transparent and objective comparison of advertising performance across linear linear This is when a live television program is watched exactly at the time it airs, in timeshifting (control over live TV) or private delay (personal recording). Find out more TV and digital digital A signal is said to be digital if it can be represented by a series of discrete values that can be coded in binary as either 0 or 1. It is the opposite of analogue signal. Digital broadcasting has become the primary mode for television broadcasting, whether by cable, satellite, or even terrestrial. Find out more video.
 

Personne regardant la TV
The partnership with IAS marks an important milestone in the roll out of MediaReach. It strengthens our ability to provide the market with robust, comparable, and transparent metrics, fostering a shared understandingof video advertising performance.
Julien Rosanvallon, Deputy Managing Director of Médiamétrie
We are proud to continue our long-standing partnership with Médiamétrie through the MediaReach initiative. For more than ten years, our two companies have worked together to advance video advertising measurement, making it increasingly reliable, transparent, and widely adopted across the market. By contributing our expertise and data onad viewabilityand videocompletionto MediaReach, weare reaching a new milestone in this collaboration. Our objective is to enable a more objective and consistent comparison of advertising performance across television and digital video, for the benefit of the entire ecosystem.
Clément Bascoulergue, Country Manager for France and Belgium at IAS