Médiamétrie Becomes a Mission-Driven Company
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Médiamétrie is one of the very first companies in the media, advertising, and digital digital A signal is said to be digital if it can be represented by a series of discrete values that can be coded in binary as either 0 or 1. It is the opposite of analogue signal. Digital broadcasting has become the primary mode for television broadcasting, whether by cable, satellite, or even terrestrial. Find out more ecosystem to adopt the status of a "Mission-Driven Company," introduced by the Pacte Act in 2019(1).
“ To advance rigorous, transparent and collectively governed audience measurement audience measurement Quantitative study of the frequency of use of media. Find out more , supporting a balanced media ecosystem, a cornerstone of our democratic society. ”
Médiamétrie plays a key role in shaping the media industry.
Becoming a “Société à Mission” formalizes this contribution to the collective interest and recognizes it as a commitment embedded in the company’s Articles of Association.
Médiamétrie has set forth four objectives in its status, in addition to its mission:
- Develop reliable and transparent measurement solutions
Deploy robust scientific and technological methodologies and combat opacity through data data Digital data Find out more sharing and systematic openness to independent audits. - Anticipate and integrate tomorrow’s media uses
Prepare and mobilize the resources required to regularly adapt measurement systems to changing media uses and behaviours. - Promote fair representation of market stakeholders in measurement governance
Ensure that the relevant stakeholders for each measurement are appropriately represented, in order to establish common rules that support the fair valuation of every media brand brand Brand is the “brand” level. A brand is a set of URLs which are identified by the same logo. A brand is a coherent ensemble from the user viewpoint, in particular given the graphic charter or brand universe. Find out more , whether national or international in scope. - Contribute to the development of sustainable and sovereign measurement systems
Ensure that the societal and environmental impact of decisions made independently regarding the management and evolution of measurement systems is taken into account.
Embedding these commitments in the Articles of Association anchors them over time, beyond strategic cycles, and provides a framework for a long-term ambition.
(1) The Pacte Law (Action Plan for Business Growth and Transformation), enacted on May 22, 2019, is a major economic reform, including the objective of strengthening the social and environmental role of companies. The law thus amended the Civil Code to allow a “purpose” to be included in the articles of incorporation of a company becoming a Mission-Driven Company.