Glance strengthens international sales leadership with appointment of François Gioux as Sales Director
Today, the leader in TV and video market intelligence, Glance, announced the appointment of François Gioux as Sales Director.
Reporting to Frédéric Vaulpré, Senior Vice-President at Glance, Gioux will manage Glance sales team across North America, South America, Europe, the UK, Australia, Nordics and Asia. In his new role, he will drive Glance’s international commercial strategy and support the company’s continued growth across global markets. He will also focus on expanding strategic partnerships with key players in the media and entertainment industry.
With over 17 years experience working in advertising, branding and media, Gioux has fostered expertise in sales management, media strategy and
brand
brand
Brand is the “brand” level. A brand is a set of URLs which are identified by the same logo. A brand is a coherent ensemble from the user viewpoint, in particular given the graphic charter or brand universe.
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communication. He began his career in the advertising sales divisions of leading French media groups RTL and M6 Unlimited, where he promoted
audience
audience
The set of listeners, viewers, or TV viewers in which each individual is equally weighted, regardless of their listening/viewing duration or frequency of contact.
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value,
data
data
Digital data
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and insights to advertisers.
Latterly, he was International Sales Director at sonic branding agency Sixième Son, where he played a pivotal role in driving international growth and collaborating closely with broadcasters, producers and studios. Most recently, Gioux was Sales Director at advertising agency Silenzio, partnering with key figures in the entertainment industry and developing the agency’s growth strategy and identifying strategic partnerships to support growth.
The changes are part of a transformative period at Glance, following the announcement about two key senior appointments to support its ambitious strategic plan and strengthen operational leadership earlier this year. Glance has been making significant advancements in its offerings, deliverables and production methods, with more planned to launch this year.
The new appointment will take place with immediate effect.